The Innovative Agency

241. The Power of Problem-Based Selling with Gregory Rosner

03 Apr 2024

Contributed by Lukas

Intro In this episode, Gregory Rosner demystifies the basis for strong sales procedures and highlights the importance of aligning marketing and sales ...

240. The Importance of Pursuing Awards in the Agency World, with Kurt Kleidon

27 Mar 2024

Contributed by Lukas

Intro Today, we’ve invited Kurt Kleidon to discuss the significance of celebrating creativity and participating in award cycles within the marketing...

239. Strategizing Success for Marketing Agencies, with Nicole Mahoney

06 Mar 2024

Contributed by Lukas

In today's episode of The Innovative Agency Podcast, we talked with the visionary Nicole Mahoney, the Founder of Break the Ice Media, a PR and digital...

238. Effective Account Management Strategies, with Jenny Plant

28 Feb 2024

Contributed by Lukas

Intro Today's episode of The Innovative Agency dives into the importance of account management skills for agency owners and leaders. Our guest, Jenny ...

237. The Impact of AI on Agency Business Models, with Steve Mudd

21 Feb 2024

Contributed by Lukas

Intro   Today on the Innovative Agency Podcast we welcome Steve Mudd from Talentless AI. He shares his insights on how AI can be adopted by marketing...

236. How Agencies Shape Commerce and Culture, with Jim Scott

07 Feb 2024

Contributed by Lukas

Intro Today we’re joined by Jim Scott, CEO and Co-Founder of Mono, an award-winning agency in Minneapolis. The conversation explores agency culture ...

235. Maximizing Profitability Through Effective Operations, with Jhana Li

31 Jan 2024

Contributed by Lukas

Intro In this episode, Jhana Li discusses the importance of efficient operations for marketing agencies. She highlights how effective operations can b...

234. Embracing Values to Shape Agency Culture and Operations, with Tory Gray

24 Jan 2024

Contributed by Lukas

Intro In this episode, Tory shares her perspective as a woman in the industry and how she felt disconnected from the traditional advice given to entre...

233. The Key to Winning Agency Clients, with Joe Koufman

06 Dec 2023

Contributed by Lukas

Intro   We invited Joe Koufman from Setup to discuss the misconceptions agencies have about the client-agency match process. He emphasizes the import...

232. Embracing Servant Leadership in Agency Businesses, with Kurt Uhlir

15 Nov 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, Kurt Uhlir discusses how agency leaders and owners can get unstuck and propel their businesses toward ...

231. Creating a Culture of Innovation in Your Agency, with Jacob Beckley

08 Nov 2023

Contributed by Lukas

Intro Today we’re joined by Jacob Beckley, the Executive Vice President of Technology, Product, and Innovation at Fusion92. He discusses how innovat...

230. Navigating Opportunities and Assessing Potential, with David DeMuth

01 Nov 2023

Contributed by Lukas

    Intro In our latest episode we welcome David DeMuth,  Chair and CEO of Doner Partners Network. He explores the topic of relevancy for agencies ...

229. Building an Abundance Mindset in Your Agency Workplace, with Darian Kovacs

25 Oct 2023

Contributed by Lukas

Intro   Today we’re speaking with Darian Kovacs, the Founder of Jelly Marketing, a certified Vancouver based SEO company. We discuss the importance...

228. The Impact of Agency Work, with Jason Zotara

18 Oct 2023

Contributed by Lukas

Intro   We’re joined by Jason Zotara from Ten26 Media to discuss the impact of agency work through the lens of social impact and sustainability. We...

227. Strategies for Successful Scaling, with Juliana Marulanda

11 Oct 2023

Contributed by Lukas

Intro Today we’re talking with Juliana Marulanda, founder of ScaleTime, about the challenges and strategies for scaling marketing agencies. She disc...

226. Navigating the Challenges of Working with Enterprise Clients, with Mike Maynard

04 Oct 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, Mike Maynard of Napier discusses the challenges and opportunities of working with enterprise-sized cli...

225. Creating Value by Growing Your Community, with Shaun Clark

27 Sep 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, Shaun Clark, co-founder and CEO of High Level, explores why his company decided to focus on building a...

224. Revolutionizing Agency Talent Acquisition, with Garrett Garcia

20 Sep 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, we welcome Garrett Garcia, President of PPK, to discuss the challenges and strategies of attracting an...

223. Work-Life Balance for Agency Owners, with Karl Sakas

13 Sep 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, Karl Sakas describes how business can impact the personal lives and visions of agency owners while del...

222. Solving the Profitability Puzzle, with Ilia Markov

06 Sep 2023

Contributed by Lukas

Intro   In this episode of The Innovative Agency, we explore the often-overlooked topic of profitability in marketing agencies. Our guest is Ilia Mar...

221. The Future of Content Creation in the Age of AI, with Abby Wood

30 Aug 2023

Contributed by Lukas

Intro Our latest guest, Abby Wood, is the Founder of The Content Lab. Abby shares insights on how AI may make content creation easier but poses challe...

220. Finding and Keeping Talent, with Megan Kuethen

23 Aug 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, we discuss the ongoing challenge of finding, keeping, and training the right people in the agency worl...

219. Productizing Your Service Offerings, with Pamela Slim

16 Aug 2023

Contributed by Lukas

Intro In this episode, we explore leveraging agency knowledge to generate revenue in unique ways. Joined by guest Pamela Slim, a prolific author and f...

218. The Future of SEO Marketing, with Chris Dreyer

09 Aug 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, Chris Dreyer, founder of rankings.io, discusses the ever-changing world of search engine optimization ...

217. The Importance of Profitability in Agency Management, with Galen Low

02 Aug 2023

Contributed by Lukas

Intro In this episode of The Innovative Agency, we explore the importance of project management in running a profitable agency. Galen Low, an industry...

216. Overcoming Modern Agency Challenges, with Josh Golden

26 Jul 2023

Contributed by Lukas

Today we’re diving into the technical aspects of marketing and the potential impact of generative AI. In this episode, our guest, Josh Golden, Chief...

215. Maximizing ROI from Content Marketing Efforts, with Mike Woolsey and Dean Rojas

19 Jul 2023

Contributed by Lukas

Intro In this episode, I speak with Mike Woolsey and Dean Rojas, the Co-Founders of Gassed, which specializes in conversion-optimized creative and pai...

214. Building a Self-Accountable, High-Performance Team, with Wayne Mullins

12 Jul 2023

Contributed by Lukas

Intro Wayne Mullins believes effectively leading an agency business requires developing a high-performance, self-accountable workplace culture. In thi...

213. Using Stories to Drive Branding Forward, with Travis Brown

05 Jul 2023

Contributed by Lukas

Intro If your agency doesn’t maximize the utilization of people and their stories, you’re losing out on additional value that could be offered to ...

212. How to Treat Your Agency Like a Client, with Charles Gaudet

28 Jun 2023

Contributed by Lukas

Intro Today we’re covering a topic that is close to the hearts — and wallets — of all agency owners.  Money. Specifically, profitability in you...

211. Email Marketing is Still Powerful, with Melanie Balke

21 Jun 2023

Contributed by Lukas

Intro Today we are diving into some of the work that agency owners do, rather than the behind-the-scenes processes that keep their businesses operatin...

210. Prioritizing Video Marketing, with Doug Dibert

14 Jun 2023

Contributed by Lukas

Intro Video marketing initiatives are demanded across every marketing vertical. That’s why Doug Dibert believes video must be a priority for agencie...

209. The Fundamentals of Process Documentation, with Jennifer Smith

07 Jun 2023

Contributed by Lukas

Intro Agency leaders commonly place the bulk of their focus on their bottom line. Yet, paying considerable attention to top line productivity is also ...

208. Contending With AI Tools During an Economic Downturn, with Steve Pockross

31 May 2023

Contributed by Lukas

Intro Agency owners rarely see a year like 2023, where a new technology shakes the landscape and makes many of their legacy processes obsolete. Yet, t...

207. Building Your Recession Safety Net, with Gini Dietrich

24 May 2023

Contributed by Lukas

Intro Sometimes the market takes a nosedive, but that doesn’t mean your agency should be stopped in its tracks. Our guest, Gini Dietrich, offers her...

206. Specialize by Defining Your Niche, with Corey Quinn

17 May 2023

Contributed by Lukas

Intro When you first started or joined your agency, becoming a 7-figure business may not have been the goal. Yet, as you’ve grown alongside the busi...

205. Perfecting Your Prospecting Program, with John Heenan

10 May 2023

Contributed by Lukas

Intro   When a marketing agency is faced with a nearly dry pipeline, leadership’s first instinct may be to panic. Today’s guest, John Heenan, exp...

204. Authority Building Tactics, with Henry DeVries

03 May 2023

Contributed by Lukas

Intro Winning consistent business hinges on filling your pipeline with right-fit prospects. Leveraging authority-building tactics like speaking and wr...

203. Virtual Agency Ownership Playbook, with Peter Sayn-Wittgenstein

26 Apr 2023

Contributed by Lukas

Intro Brick-and-mortar agencies are not entirely a thing of the past, but recent tech innovations and market trends have made operating a virtual agen...

202. Fine-Tuning User Experiences to Make Stronger Connections, with Paul Boag

19 Apr 2023

Contributed by Lukas

Intro Our latest guest, Paul Boag, believes that agency owners should never underestimate the long-term value of optimizing the user experience (UX) e...

201. Overcoming Burnout as You Scale Your Agency, with David Valentine

12 Apr 2023

Contributed by Lukas

Intro We’ve talked in-depth about burnout in the past, but this time we will be discussing the impact burnout can have on agency leaders’ mental a...

200. Balancing Your Authority Marketing Campaigns, with Sharon Robustelli

05 Apr 2023

Contributed by Lukas

Intro Thought leadership and authority marketing are not new concepts to seasoned agency owners, but Sharon Robustelli offers exceptional insights tha...

199. Becoming an AI-Savvy Agency, with Paul Roetzer

29 Mar 2023

Contributed by Lukas

Agency owners are discovering that artificial intelligence-based tech solutions are gradually becoming more capable of performing the creative tasks c...

198. Capturing Case Studies With Intention, with Joel Klettke

22 Mar 2023

Contributed by Lukas

Intro How could a case study help you showcase the effectiveness of your agency’s services? To help you find the answers, we had Joel Klettke join u...

197. Embracing an Agency Owner Mindset, with Greg Hickman

15 Mar 2023

Contributed by Lukas

Intro Whether your transition into running an agency was intentional or “accidental”, actively learning more about your role as an agency owner is...

196. Writing the Perfect Proposal, with Joe Ardeeser

08 Mar 2023

Contributed by Lukas

Intro Presenting strong proposals to prospects is a critical element of securing the clientele your agency needs to thrive. Your proposal-related effo...

195. Balancing Your Outbound Demand Generation Campaigns, with Christian Banach

01 Mar 2023

Contributed by Lukas

High-performing agency owners constantly search for innovative ways to drive awareness and interest in their services. The latest episode of the Innov...

194. Bolster Your Business Development Strategy, with Jody Sutter

22 Feb 2023

Contributed by Lukas

Intro Agency owners who do not engage in the business development aspects of their organizations are few and far between. Yet, Jody Sutter has found t...

193. Scaling Up Without Burning Out, with Mandi Ellefson

15 Feb 2023

Contributed by Lukas

The agency model is often delivery focused. Yet, our guest Mandi Ellefson suggests that agency owners forego delivery-focused agency models and instea...

192. Using Personal Branding to Gain an Advantage with Jason Mudd

08 Feb 2023

Contributed by Lukas

Intro Oftentimes, agency owners position their personal brands separately from their agencies’ brands. This isn’t always ideal for business develo...

191. Suring Up Your Pipeline by Tracking Key Metrics, with Jody Grunden

01 Feb 2023

Contributed by Lukas

Are you tracking and analyzing key metrics to streamline your agency’s operations? We recognize that tracking metrics often proves difficult for age...

190. Leadership and What it Means For You, with Peter Levitan

18 Jan 2023

Contributed by Lukas

Intro Regardless of the size or complexity of your agency, you must embrace your role as a leader to encourage optimal performance from your team. In ...

189. A Preemptive Approach to Crisis Management, with Jon Goldberg

28 Dec 2022

Contributed by Lukas

Intro   A crisis scenario can detrimentally affect your bottom line, as well as that of your clients. Many agency owners understand that how you r...

188. Attracting, Retaining and Developing Talent, with Laurie Mikes

21 Dec 2022

Contributed by Lukas

Summary Laurie Mikes, chief operating officer of Second Wind, an advocacy and resource organization for small- and mid-sized agencies, joins the discu...

187. Build a More Successful White Label Partnership, with Manish Dudharejia

14 Dec 2022

Contributed by Lukas

Summary Manish Dudharejia, founder and CEO of E2M Solutions, joins the discussion to lay the groundwork on what a successful white label partnership l...

186. Financial Forecasting and Planning for Tomorrow, Today, With Ryan Watson

07 Dec 2022

Contributed by Lukas

Summary Ryan Watson, a partner at Upsourced Accounting, joins the discussion to highlight how financial forecasting before a crisis can actually help ...

185. Leveraging Time-Tracking Strategies to Boost Profitability, with Logan Lyles

30 Nov 2022

Contributed by Lukas

Summary Logan Lyles joins us to discuss marketing agency profitability — how it is achieved and how it is best maintained and nurtured. His insights...

184. From IP to Income with Sharon Toerek

23 Nov 2022

Contributed by Lukas

Intro The most valuable thing you have within your agency’s inventory is the intellectual property you create. With the right strategy — your team...

183. Monetizing Your Expertise with David Riggs

02 Nov 2022

Contributed by Lukas

Intro This episode covers a few ways an agency can branch out, capitalizing on techniques they’ve perfected through conducting business, after the p...

182. Minimize Your Offering, Maximize Your Growth, with Simon Severino

26 Oct 2022

Contributed by Lukas

Bio Simon Severino helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, ...

181. White Labeling and Monetizing Your Intellectual Property with Brian Gerstner

19 Oct 2022

Contributed by Lukas

Intro In this episode of the show, we discuss the ways agencies can better serve their clients’ needs through outsourcing and white labeling their p...

180. Purpose-Driven Marketing, with Lyn Wineman

12 Oct 2022

Contributed by Lukas

Intro Consumers increasingly want to align with businesses that clearly align their marketing with their corporate purpose. Lyn Wineman, president and...

179. Invest In Your Agency’s Growth, with Jon Morris

05 Oct 2022

Contributed by Lukas

Intro This episode focuses on the goals that an agency should outline to create a roadmap for their growth. Jon Morris joins the podcast today to disc...

178. Optimize Backend Operations to Maximize Profitability with Alyson Caffrey

28 Sep 2022

Contributed by Lukas

Intro What could you do to position your agency for higher profitability and greater overall success? Rather than following the age-old trend of attem...

177. Deploy Webinars to Help Your Clients Sell with Joel Erway

21 Sep 2022

Contributed by Lukas

Intro Agencies and clients have done a lot of online training in the past two years. During this time of agencies operating from behind their screens,...

176. Using Email Marketing to Boost Retention with Alex Melone and Andrei Marin

14 Sep 2022

Contributed by Lukas

Intro This episode is all about email marketing. Our guests, Alex Melone and Andrei Marin of CodeCrew, believe that utilizing email for customer acqui...

175. Leveraging Your Data to Stay Ahead of the Curve, with Marcel Pettipas

07 Sep 2022

Contributed by Lukas

Intro As an agency owner, you certainly collect data — but are you leveraging that data to fully empower your agency? Even if your agency has double...

174. Eliminate Uncertainty to Boost Client Retention, with Daniel Fernandez

31 Aug 2022

Contributed by Lukas

Intro Today’s episode is more about clients than it is about agency owners. Our guest, Daniel Fernandez, shares his understanding of what clients va...

173. The Developer’s Developments, with Rob Kischuk

24 Aug 2022

Contributed by Lukas

Sometimes, people look at others in their space as competition. But the most successful leaders of business often recognize that collaboration and net...

172. The Value of Creating Your Own IP, with Matthew Strunk

17 Aug 2022

Contributed by Lukas

Does your agency provide something unique and valuable that only you can offer? In this episode of the Innovative Agency podcast, we are joined by the...

171. White-labeling in Agencies, with Tim Burke

10 Aug 2022

Contributed by Lukas

Would a white-label partnership be beneficial to your agency? In this episode of the Innovative Agency podcast, we are joined by the founder of Condui...

170. LinkedIn Advertising for Agencies, with AJ Wilcox

03 Aug 2022

Contributed by Lukas

Should you be using LinkedIn ads to grow your agency? In this episode of the Innovative Agency podcast, we are joined by the founder of B2Linked, AJ W...

169. Account Management for Agencies, with Taylor McMaster

27 Jul 2022

Contributed by Lukas

Could your agency be doing more to retain clients? In this episode of the Innovative Agency podcast, we are joined by the founder of DOT & Company, Ta...

168. Integrating Artificial Intelligence (AI) in Agencies, with Josh Harris

20 Jul 2022

Contributed by Lukas

Can artificial intelligence (AI) help your agency grow? In this episode of the Innovative Agency podcast, we are joined by the founder of Agency Growt...

167. Growth and Culture in Agencies, with Doug Austin

13 Jul 2022

Contributed by Lukas

How does culture impact the growth of your agency? In this episode of the Innovative Agency podcast, we are joined by the founder of Austin Amplifies,...

166. Building Recurring Revenue Streams, with Brent Weaver

06 Jul 2022

Contributed by Lukas

Does your agency have recurring revenue? In this episode of the Innovative Agency podcast, we are joined by the founder and CEO of uGurus, Brent Weave...

165. Keeping More Money In Your Agency, with Chris Hervochon

29 Jun 2022

Contributed by Lukas

Are you searching for more ways to keep money in your agency? In this episode of the Innovative Agency podcast, we are joined again by CPA, Chris Herv...

164. Addressing Buyer Journey Changes, with Jeff Pedowitz

22 Jun 2022

Contributed by Lukas

Are you helping your clients achieve revenue growth? In this episode of the Innovative Agency podcast, we are joined by the Founder of The Pedowitz Gr...

163. Growth Strategies for Agencies of All Stages, with Tim Kilroy

15 Jun 2022

Contributed by Lukas

How can you continue to grow your agency after the pandemic? In this episode of the Innovative Agency podcast, we are joined by Tim Kilroy. He has hel...

162. Developing and Implementing Project Management Systems, with Gray MacKenzie

08 Jun 2022

Contributed by Lukas

Have systems and processes been put on the backburner in your agency? In this episode of the Innovative Agency podcast, we are joined by entrepreneur ...

161. Accelerating Business Development, with Daniel Englander

01 Jun 2022

Contributed by Lukas

Are you struggling to scale and sell in your agency? In this episode of the Innovative Agency podcast, we are joined by CEO, Founder, and Author, Dani...

160. How to Charge for Strategy, with Karley Cunningham

25 May 2022

Contributed by Lukas

Is your agency charging for more than just tangible deliverables? In this episode of the Innovative Agency podcast, we are joined by Brand Strategist ...

159. Foundations for Rapid & Sustainable Growth, with Blake Mahon

18 May 2022

Contributed by Lukas

Are you hoping things will change in your agency? In this episode of the Innovative Agency podcast, guest Blake Mahon is the founder of media and crea...

158. Preparing Your Agency for Succession, with Drew McLellan

04 May 2022

Contributed by Lukas

Have you considered exiting your agency recently? In this episode of the Innovative Agency podcast, guest Drew McLellan has been in the advertising in...

157. Scaling Your Agency to 8 Figures, with Jason Swenk

27 Apr 2022

Contributed by Lukas

Are you prepared to take your agency to the next level? In this episode of the Innovative Agency podcast, guest Jason Swenk discusses scaling your age...

156. Increasing Agency ROI: Conducting & Monetizing Research, with Susan Baier

13 Apr 2022

Contributed by Lukas

How can research help generate more revenue for your agency? In this episode of the Innovative Agency podcast, guest Susan Baier discusses three uniqu...

155. Protecting & Monetizing Intellectual Property, with Sharon Toerek

06 Apr 2022

Contributed by Lukas

When you think of inventory for your firm, what comes to mind? Or maybe more importantly, what doesn’t come to mind? The truth is that most agencies...

154. Agencies and Innovation - 150 Conversations & What’s Next, with Sharon Toerek

30 Mar 2022

Contributed by Lukas

To our host and founder, Sharon Toerek, reaching over 150 episodes of The Innovative Agency podcast is as much about taking stock of what we’ve lear...

153. Eliminating Fear in the Workplace, with Marc Yudkin

23 Mar 2022

Contributed by Lukas

Wondering how big agencies like VaynerX keep up the pace while rapidly growing? In this episode of the Innovative Agency podcast, guest Marc Yudkin di...

152. Integrating Adult Children in the Workplace, with Sophie Gibson

16 Mar 2022

Contributed by Lukas

Are you worried about building a legacy for your family with your marketing agency? If so, working with your adult children may be the answer! In this...

151. The Evolution of the Creative Product in Marketing & Advertising

11 Mar 2022

Contributed by Lukas

Delivering an effective creative product can be a moving target, especially considering how quickly things change in the fast-paced world of marketing...

150. Rising Above the Noise: Producing Podcasts That Get Results

22 Feb 2022

Contributed by Lukas

Over the last few years, podcast listenership has exploded. As a result, many companies are adopting this medium to boost their content marketing effo...

149. How To Inject Creativity Back Into Agencies While Balancing Time Restraints

15 Feb 2022

Contributed by Lukas

Creativity should be more than an afterthought for an agency looking to produce differentiated ideas. And yet, many just don’t make the time for it....

148. Agency & Client Expectations: Having the Hard Conversation To Create Clarity

08 Feb 2022

Contributed by Lukas

Having the hard conversation between agency and client around what they collectively want success to look like isn’t the simplest task — and it’...

147. Why Agencies Should Build & Sell Tech Products

01 Feb 2022

Contributed by Lukas

Every once in a while, you need to take up a broom and sweep out the corners. All those assets you’ve been creating that you thought were customer-s...

146. Focusing on the Human Touch in Innovation

25 Jan 2022

Contributed by Lukas

We're at the cusp of working with some of the most amazing innovations that humanity has ever seen. If you haven’t yet entered the dynamic conversat...

145. The Untapped Potential of Organic Growth

18 Jan 2022

Contributed by Lukas

New business gets a lot of attention. In most agencies, the champagne starts flowing when you close a new deal. But in the process of focusing your re...

144. Providing Value to Clients by Building Strategic Alliances

11 Jan 2022

Contributed by Lukas

Could your next client be another agency?  In this episode, Tyler Horsley, Founder and CEO at Nuclear Networking, joins the show to break down the to...

143. How to Give Your Marketing Clients What They Want

21 Dec 2021

Contributed by Lukas

What does your client want? It’s the question at the crux of what marketing and advertising is all about. In past episodes, we’ve answered that qu...

142. How Market Research Supercharges Your Marketing Campaigns

14 Dec 2021

Contributed by Lukas

Successful marketing hinges on the principle of asking enough questions and asking the right questions.  Think about it.  We can all remember market...