Donovan White, director of tourism for the Jamaica Tourist Board, talks with Alan Fine of Insider Travel Report at the Caribbean Hotel and Tourism Association's annual conference about Jamaica's "Trip Five" strategy aimed at achieving five million visitors and $5 billion in tourism earnings within five years. White highlights the record-breaking tourism numbers for 2023, infrastructure improvements, the focus on new markets and the importance of the tourism workforce. For more information, visit www.VisitJamaica.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.
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