Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss: The importance of controlling the work that you show in your portfolio Choosing and collaborating with a photographer Where to submit projects for publication Print versus digital Curating your social media feed Where to find inspiration and how to use it Evolving your aesthetic and challenging yourself creatively How to approach trends Tailoring a project for the client and understanding their vision And more! Mentioned in this episode: MAGAZINES VERANDA Rue Mag Elle Decor Architectural Digest The World of Interiors Homes and Gardens House and Garden Frederic Magazine Luxe Interiors + Design FEATURES Architectural Digest Studio McGee Amber Interiors Wall Street Journal PRODUCTS + SOURCES 1stDibs Apparatus Cloud

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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