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The Journal.

Is Florida Just for Rich People Now?

27 May 2026

Transcription

Chapter 1: Why has Florida historically been an affordable state?

5.482 - 21.468 Ryan Knudson

For generations, people have been moving to Florida, the Sunshine State. It's been a magnet for people for decades. That's our colleague Arion Campo-Flores, who lives in Miami.

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21.488 - 31.945 Unknown

Obviously a lot of retirees have, you know, dreamed of having a little, you know, bungalow on the beach and spending their golden years, you know, fishing and hanging out near the water.

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32.92 - 41.889 Ryan Knudson

It's not just retirees, though. Florida has drawn people from all walks of life. And a big reason is that the state has historically been very affordable.

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It has drawn people in other age groups, people who are blue-collar workers, who are nurses, who are teachers, cops and firefighters. You know, they could find a place to maybe start a new chapter in their lives and live in a new development.

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As a result, Florida's population only seemed to move in one direction.

Chapter 2: What recent changes have affected Florida's population growth?

65.565 - 77.597 Ryan Knudson

Up. But in the past few years, something has changed. That population growth has slowed dramatically. And the only people who seem to be moving to Florida these days are rich.

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That appeal that it has long had and that accessibility that it has long had for people around the country who are more maybe middle income or even lower income has really faded.

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92.636 - 97.625 Ryan Knudson

Seems like that Florida dream is still alive, but only if you have enough money.

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98.767 - 121.298 Unknown

Yeah, that's a good way to put it. I think Florida really illustrates national trends. It's sort of like you see it in an extreme version here. You know, greater population of millionaires, greater influx of wealthy people, greater array of services aimed at the rich, and yet a real significant squeeze of working class and middle class households.

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124.113 - 141.244 Ryan Knudson

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Wednesday, May 27th. Coming up on the show, the affordability crisis in Florida.

Chapter 3: How are wealthy newcomers impacting Florida's economy?

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The population of Florida has grown steadily for years. And during the pandemic, it drew even more people, especially wealthier ones.

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The state was a big draw for people from around the country who wanted to work remotely and be in a place that had fewer restrictions. And so that really supercharged that influx of people, many of whom were increasingly higher income.

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Florida is also one of the few states that doesn't have an income tax, which is appealing to those looking to get away from higher tax states. You have wealthy people who have arrived, and then you have uber-wealthy people who have arrived.

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We've seen billionaires making news with buying these, like, you know, vast estates and compounds.

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201.696 - 210.769 Arian Campo Flores

Why is it so expensive to go out in Miami? Well, a new report shows that our city just took the spot for the highest concentration of millionaires in the United States.

210.749 - 216.215 Rick Scott

Ken Griffin's big announcement today. He's moving his hedge fund Citadel to South Florida.

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Mark Zuckerberg has reportedly bought a mansion in Florida with his wife Priscilla. The property is part of a gated community on a small island in Miami that's commonly referred to as Billionaire Bunker.

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So there's been an influx of all these wealthier people that have moved to the state. Has that brought any benefits?

Chapter 4: What challenges are lower- and middle-income residents facing in Florida?

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On the stimulative side, it is generating demand for high-end construction. It's generating jobs. It's generating service sector employment because there's a lot of restaurants and services that cater to the wealthy. It's also boosted the tax coffers because even though there's no state income tax, there are property taxes. So there are positive economic benefits

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benefits to this influx of wealth.

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But this influx of wealthy people to Florida has also had an unintended consequence. It's made the state more expensive. And that's driving out lower- and middle-income residents.

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So the homes get pricier, neighborhoods get gentrified, and so it squeezes people who are on the lower rungs of the economic ladder. And You know, Florida is not a place that is known for generating an abundance of really high paying jobs. And so if those wages are not keeping up with higher rents and higher housing prices, it's forcing a lot of people to leave.

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313.973 - 323.903 Ryan Knudson

This is a dumb question, but I'm not sure I fully understand why wealthy people moving somewhere would result in costs going up for everybody.

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Well, because they can push up prices for the existing inventory of homes.

Chapter 5: How does the influx of wealth affect housing prices in Florida?

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I mean, I witnessed it myself in where I live. The home prices started to really climb because you had a lot of people who could afford to bid up those homes coming in. And in my neighborhood, the prices went up 50%, 60% because there was just so much demand from people who are coming from states where they are probably earning more.

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And then they were moving into this market, which did have lower-price homes, and then they started bidding up the prices.

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As more affluent people flock to Florida, the state's economy is starting to tailor itself to that. Look at Miami, for example.

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So there are numerous examples of new services or new restaurants or new venues that have cropped up that cater to a really wealthy demographic. And so, you know, one example is luxury storage spaces. And these run, you know, three to five million dollars. There are these really large spaces in a very kind of secure environment with like security guards and gates to get in.

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And they're designed for very wealthy people to display their prized possessions, their fancy cars, their wine collection, their fine art. It's like a 7,000 square foot storage unit that has all the bells and whistles. And then you have increasingly private clubs that have opened up, social clubs that are, again, aimed at wealthy people who want to kind of hobnob with other wealthy people.

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And so you just see more and more of these kinds of things that are really aimed at the high end, highest end of the market, that are becoming more common.

Chapter 6: What solutions does Senator Rick Scott propose for Florida's affordability crisis?

442.388 - 448.302 Ryan Knudson

But aren't these wealthy people that are moving there, aren't they creating jobs? I mean, a lot of them are business owners.

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Well, so there's a few unique dynamics to it. So some of these really extremely wealthy people who have moved to Miami have really just moved themselves to Miami. But their main operations and their main places of employment where they're actually, you know, where their workers are remain in other states.

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And so even though they themselves are coming, in many cases, it doesn't involve like a wholesale relocation of a company with hundreds, even thousands of jobs that pay six figures. That is rare.

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Meanwhile, Floridians are contending with another problem. Home and flood insurance premiums are skyrocketing because there's been so many powerful storms over the past few years.

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For some people, we're talking double, triple over a course of, you know, a number of years. And that really changes the economic picture. I mean, a lot of people have been getting priced out of Florida solely on the insurance piece of this.

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All of these forces have put a dark cloud over the Sunshine State. Now, fewer people are moving there, and a lot of people are leaving, which is a problem for a place that has for years relied on growth.

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This is a state that has long depended on continued growth, continued real estate development,

Chapter 7: What are the implications of the proposed housing policies?

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to power its economy. You drive around the state and you see that. There's just construction throughout and new strip malls and new commercial sectors. And so it's a state that's really predicated on growth. Its economy is predicated on growth. And so if fewer people are coming and more people are leaving, that becomes a problem because there are so many sectors that really depend on that.

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A few weeks ago, Ariane wrote an article that summed up these trends, and a lot of readers responded in the comments.

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Many shared kind of their own concerns or their own experiences in the state, how, you know, they themselves had felt like they were getting priced out of the state. And so it drew a lot of comments, more than 1,000 comments.

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And one of the people weighing in on Ariane's reporting was a bit more high-profile, Florida Senator Rick Scott.

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He tweeted the story and said that this raised concerns for him about the direction that Florida was heading in and that it illustrated how the state had gotten off track. And he said that it was these trends that were outlined in the story were bad for business and bad for Floridians.

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And so given the senator's interest, we thought, well, maybe we should, you know, reach out to Senator Scott and engage him on this and see what he has to say about these affordability issues. That's after the break.

643.929 - 644.089 Ryan Knudson

Morning.

Chapter 8: How does Florida's situation reflect broader economic trends in America?

645.631 - 647.553 Rick Scott

Morning. How are you doing? Nice to see you.

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647.573 - 659.313 Ryan Knudson

Nice to see you. A few weeks ago, our colleague Arion flew up to D.C. to sit down with Republican Senator Rick Scott. Scott also previously served as the state's governor from 2011 to 2019.

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So we met at his office in Washington, D.C., just across the street from the Capitol. And, you know, he gave us plenty of his time. We sat down in his office, which is adorned with lots of flags and lots of memorabilia from Florida. Senator, thank you so much for taking the time to sit down with us. Really appreciate it. I wanted to start off by going through some reader comments.

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And proceeded to talk about, you know, some of these issues that the article had raised. And I ran by him some of the comments that our readers had. What are the implications of having an economy that is increasingly skewed toward the wealthy?

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701.542 - 720.816 Rick Scott

I think that is happening, okay? If you look at Naples, if you look at Palm Beach, even some of the areas in Miami, the higher end's doing fine. Rich people are doing fine, right? And the poor are having, and middle class are having a hard time. So this can't go on, right?

721.017 - 724.022 Ryan Knudson

What stood out to you the most about what he said in the interview?

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Well, you know, funny enough, the very first story that I did for The Wall Street Journal was about him when he had just been elected governor. You know, his whole thing as governor was that he was going to be the jobs governor. And so more than 15 years later, you know, he still had this, like, lapel pin that says jobs on it. And that was kind of the lens through which he was looking at it.

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You know, I think a main point that he... was making is that the state needs to create the types of jobs that are going to allow people to afford to stay in Florida.

762.011 - 785.953 Rick Scott

We should be the driver of jobs for the country. People want to be in Florida. I mean, when you just fly into Florida, you're happy. So what do you have to do? You've got to recruit companies. You've got to make the best place to do business. You've got to have the best education system. You've got to have the best, most secure neighborhoods. And you've got to play to your strengths.

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