Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form. Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research at Stanford's Behavior Design Lab, he explains his proven three-phase system for breaking hard-to-change behaviors, how to harness your environment to make change effortless, and why tiny actions lead to remarkable transformation. You'll learn why motivation isn't the key to change, how to redesign your environment for automatic success (including his ingenious "super fridge" method), and the scientific way to make or break any habit in just 5 days. Whether you're trying to build better habits or break challenging ones, this conversation provides an evidence-based blueprint for lasting personal change. Learn more about your ad choices. Visit megaphone.fm/adchoices
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other episodes from The Knowledge Project
Transcribed and ready to explore now
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]
02 Dec 2025
The Knowledge Project
7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy
25 Nov 2025
The Knowledge Project
Charlie Munger: The Psychology of Human Misjudgment [Outliers]
18 Nov 2025
The Knowledge Project
The Brutal Truth About Success No One Talks About | Panera Founder Ron Shaich
11 Nov 2025
The Knowledge Project
Anthony Scilipoti: The Bubble No One is Talking About
28 Oct 2025
The Knowledge Project
Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
21 Oct 2025
The Knowledge Project