The Knowledge Project

Morgan Housel: Wealth is What You Have Minus What You Want

20 Jan 2026

Contributed by Lukas

Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuse...

The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

13 Jan 2026

Contributed by Lukas

Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a ...

James Clear: How to Build Good Habits & Break Bad Ones

01 Jan 2026

Contributed by Lukas

James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term ...

The Outlier Playbook: The Patterns Behind Enduring Success

30 Dec 2025

Contributed by Lukas

What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history's greatest ou...

Pierre Poilievre on the Role of Government, Freedom, and Affordability

27 Dec 2025

Contributed by Lukas

This week, we're releasing a special episode of TKP with Pierre Poilievre. While we don't often tackle politics on the show, we are trying to improv...

Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

23 Dec 2025

Contributed by Lukas

The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impact...

Bernie Marcus: The Home Depot Story [Outliers]

16 Dec 2025

Contributed by Lukas

Bernie Marcus is the co-founder and former CEO of Home Depot.  This is how he built a culture of ownership, kept going when everyone turned him down...

How to Think Like a World-Class Marketer | Rory Sutherland

09 Dec 2025

Contributed by Lukas

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. ...

Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

02 Dec 2025

Contributed by Lukas

How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. A...

7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

25 Nov 2025

Contributed by Lukas

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excell...

Charlie Munger: The Psychology of Human Misjudgment [Outliers]

18 Nov 2025

Contributed by Lukas

Charlie Munger spent his life studying one question: why do smart people make bad decisions? In his legendary talk The Psychology of Human Misjudgeme...

The Brutal Truth About Success No One Talks About | Panera Founder Ron Shaich

11 Nov 2025

Contributed by Lukas

Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an...

Steve Wozniak: The Engineer Who Built Apple [Outliers]

04 Nov 2025

Contributed by Lukas

Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn't understand: he gave millions of his own money away...

Anthony Scilipoti: The Bubble No One is Talking About

28 Oct 2025

Contributed by Lukas

Anthony Scilipoti is one of the sharpest minds in investing. He's the President and CEO of Veritas Group of Companies. He called the collapses of bot...

Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]

21 Oct 2025

Contributed by Lukas

The incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him i...

Tracy Britt Cool: Building Great Businesses

14 Oct 2025

Contributed by Lukas

Warren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses.  ...

Hetty Green: The Witch of Wall Street [Outliers]

07 Oct 2025

Contributed by Lukas

Hetty Green was the richest woman you've never heard of. In the late 1800s, she built a fortune worth billions today in a world designed to stop her....

Barry Diller: Building IAC

30 Sep 2025

Contributed by Lukas

My guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about ...

Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

23 Sep 2025

Contributed by Lukas

Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he...

How To Build A Cult | Lulu Cheng Meservey

16 Sep 2025

Contributed by Lukas

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments...

Fred Smith: The Story of FedEx [Outliers]

09 Sep 2025

Contributed by Lukas

Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this ep...

Why Everyone Is Wrong About AI (Including You) | Benedict Evans

02 Sep 2025

Contributed by Lukas

Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the ...

Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

26 Aug 2025

Contributed by Lukas

One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of...

The Science of Lasting Love with Dr. Sue Johnson

19 Aug 2025

Contributed by Lukas

This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relation...

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]

12 Aug 2025

Contributed by Lukas

The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. ...

Ryan Petersen: Building Flexport

05 Aug 2025

Contributed by Lukas

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system th...

Katharine Graham: The Woman Who Took Down a President [Outliers]

29 Jul 2025

Contributed by Lukas

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a presi...

Daniel Kahneman: Algorithms Make Better Decisions Than You

22 Jul 2025

Contributed by Lukas

Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a...

Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]

15 Jul 2025

Contributed by Lukas

They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire ...

Harley Finkelstein: You Must Requalify for Your Role, Every Year

08 Jul 2025

Contributed by Lukas

Shopify’s Harley Finkelstein reveals the one standard that actually scales your career and your family. Harley shares why stepping down as COO was ...

Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]

01 Jul 2025

Contributed by Lukas

Jimmy Pattison still runs his $16 billion empire personally at 96 years old. He’s built The Pattison Group over the last 63 years without outside c...

Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

24 Jun 2025

Contributed by Lukas

On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal.  Sh...

Anna Wintour: Vogue [Outliers]

17 Jun 2025

Contributed by Lukas

The job was editor-in-chief. The goal was to become the platform. And she did.  Once she made it to the top, she didn’t just edit Vogue. She reinv...

Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment

10 Jun 2025

Contributed by Lukas

How do you build a high-performance culture without turning your company into the Hunger Games? Reed Hastings, co-founder and former CEO of Netflix, s...

Harvey Firestone: Men and Rubber [Outliers]

03 Jun 2025

Contributed by Lukas

Harvey Firestone built one of America’s great industrial empires from scratch, transforming from a farm boy to Henry Ford’s key partner. This epis...

Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline

27 May 2025

Contributed by Lukas

Eight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichi...

Andy Grove: Only The Paranoid Survive [Outliers]

20 May 2025

Contributed by Lukas

Most people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an e...

Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World

13 May 2025

Contributed by Lukas

What if the world’s most connected tech investor handed you his mental playbook? Elad Gil, an investor behind Airbnb, Stripe, Coinbase and Anduril, ...

Rose Blumkin: Women of Berkshire Hathaway [Outliers]

06 May 2025

Contributed by Lukas

Rose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture st...

Garry Tan: How Y Combinator Turns Ambitious Misfits Into Billion-Dollar Founders

29 Apr 2025

Contributed by Lukas

Most accelerators fund ideas. Y Combinator funds founders—and transforms them. With a 1% acceptance rate and alumni behind 60% of the past decade’...

Henry Singleton: The CEO Who Bought Back 90% of His Company's Shares [Outliers]

22 Apr 2025

Contributed by Lukas

If Warren Buffett is the king of capital allocation—Henry Singleton is the ghost. Singleton built one of the most successful conglomerates in Americ...

Bret Taylor: A Vision for AI’s Next Frontier

15 Apr 2025

Contributed by Lukas

What happens when one of the most legendary minds in tech delves deep into the real workings of modern AI? A 2-hour long masterclass that you don’t ...

Pierre Poilievre: What I Want to Build (and Break) To Fix Canada

13 Apr 2025

Contributed by Lukas

Pierre Poilievre, leader of Canada’s Conservative Party, reveals a roadmap for restoring opportunity and unity across the country. From unleashing i...

Cornelius Vanderbilt: The First Tycoon [Outliers]

08 Apr 2025

Contributed by Lukas

Cornelius Vanderbilt was a force in 19th century America, playing a pivotal role in transitioning the U.S. economy from rural mercantilism to industri...

Bruce Flatt on Value, Discipline, and Durability

01 Apr 2025

Contributed by Lukas

Brookfield CEO Bruce Flatt reveals the investment philosophy behind building one of the world's largest alternative asset managers with over a trillio...

James Dyson: Against the Odds [Outliers]

25 Mar 2025

Contributed by Lukas

How do you turn 5,127 failures into a multi-billion-dollar empire? James Dyson turned dust into possibility, failure into discovery, and frustration i...

Logan Ury: The Dating Myths You Need to Stop Believing

18 Mar 2025

Contributed by Lukas

Most people date the wrong way. They chase the spark, mistake attraction for compatibility, and expect their partners to read their minds. Then they w...

Estée Lauder: A Success Story [Outliers]

11 Mar 2025

Contributed by Lukas

Most people hear "Estée Lauder" and think of cosmetics—lipstick, perfume, face cream. But the real story isn’t just about makeup—it’s about a...

Josh Wolfe: Human Advantage in the World of AI

04 Mar 2025

Contributed by Lukas

While Silicon Valley chases unicorns, Josh Wolfe hunts for something far more elusive: scientific breakthroughs that could change civilization. As co-...

Andrew Mellon – America’s Secret Banker [Outliers]

25 Feb 2025

Contributed by Lukas

He was the strangest titan America ever produced: a whisper-quiet banker who turned systematic thinking into a superpower, building an industrial empi...

David Heacock: A Logistics Genius Who Built an Empire on Air Filters

18 Feb 2025

Contributed by Lukas

Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basi...

Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]

11 Feb 2025

Contributed by Lukas

I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every ot...

Mickey Drexler: The Art of Selling with Retail's Merchant Prince

04 Feb 2025

Contributed by Lukas

This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From workin...

How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash

21 Jan 2025

Contributed by Lukas

Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from c...

Codie Sanchez: Your Blueprint to Financial Freedom

07 Jan 2025

Contributed by Lukas

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down ...

Best of 2024: The Blueprint for a Transformative New Year

24 Dec 2024

Contributed by Lukas

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloade...

Charlie Hoehn: Write Something People Want to Read

10 Dec 2024

Contributed by Lukas

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journe...

Ryan Holiday: How to Win the War with Yourself

26 Nov 2024

Contributed by Lukas

Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured a...

Adam Karr: The Investing Blueprint

12 Nov 2024

Contributed by Lukas

Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniq...

John Mackey: Building Whole Foods

29 Oct 2024

Contributed by Lukas

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food ...

Rob Fraser: The Power of Focus

15 Oct 2024

Contributed by Lukas

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic b...

John Bragg: The Blueberry Billionaire

01 Oct 2024

Contributed by Lukas

From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom ne...

Erin Wade: The Mac and Cheese Empire

17 Sep 2024

Contributed by Lukas

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolut...

Matthew Dicks: The Storytelling Expert

03 Sep 2024

Contributed by Lukas

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skepti...

April Dunford: The Marketing Expert

20 Aug 2024

Contributed by Lukas

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category ...

Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company

06 Aug 2024

Contributed by Lukas

From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. N...

Esther Perel: Cultivating Desire

23 Jul 2024

Contributed by Lukas

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her in...

Maya Shankar: The Toolkit to Accomplish Your Hardest Goals

09 Jul 2024

Contributed by Lukas

Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can resha...

#197 Michaeleen Doucleff: The 4 Biggest Mistakes Parents Make

25 Jun 2024

Contributed by Lukas

What ancient wisdom and modern science reveal about raising exceptional children. Through years of anthropological research and scientific inquiry, NP...

Brent Beshore: Business Brilliance and Happiness at Home

11 Jun 2024

Contributed by Lukas

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving h...

Morgan Housel: Get Rich, Stay Rich

28 May 2024

Contributed by Lukas

The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan...

Abigail Shrier: Why the Kids Aren’t Alright

21 May 2024

Contributed by Lukas

Investigative journalist Abigail Shrier reveals an uncomfortable truth: our culture's overwhelming embrace of therapy might be harming the next genera...

Dr. Jim Loehr: What it Takes to Win

30 Apr 2024

Contributed by Lukas

What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's w...

David Segal: Building a $200m Business

16 Apr 2024

Contributed by Lukas

From a single storefront to a $200M enterprise, David Segal reveals the sophisticated frameworks behind building a category-defining business. Lea...

Dr. Rhonda Patrick: Diet Essentials For Healthy Living

02 Apr 2024

Contributed by Lukas

Dr. Rhonda Patrick explores the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our...

Brad Jacobs: How To Build a Billion Dollar Company

19 Mar 2024

Contributed by Lukas

Brad Jacobs doesn't just build big companies – he builds industry giants. As the founder of eight multibillion-dollar companies, he's cracked the co...

Chris Davis: Three Generations of Wealth

05 Mar 2024

Contributed by Lukas

Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all beca...

Bryan Johnson: Five Habits for Longer Living

20 Feb 2024

Contributed by Lukas

What can you do (or avoid) tomorrow to guarantee you can live longer? In this episode, Bryan Johnson reveals the five simple disciplines you can star...

Dr. Becky Kennedy: The One Thing You Can Say That Changes Everything

06 Feb 2024

Contributed by Lukas

Dr. Becky Kennedy shares the crucial life and parenting skills you need but didn't get taught on regulating emotions, setting boundaries, and the best...

Tom Gayner: Invest Like The Best

23 Jan 2024

Contributed by Lukas

Tom Gayner, CEO of Markel Group, reveals the lessons he’s learned from Charlie Munger and Berkshire Hathaway, how he invests, and the specific way h...

Blake Eastman: Learn to Read Anyone

09 Jan 2024

Contributed by Lukas

Blake Eastman has dedicated his entire life to psychology and nonverbal behavior.   In 2009 he founded The Nonverbal Group, a  behavioral research a...

Best of 2023: Conversations of the Year

26 Dec 2023

Contributed by Lukas

The Knowledge Project closes 2023 with a look back at some of the best conversations of the year. Featuring interviews from nine of the most downloade...

Paul Assaiante: Learning to Face Your Fears

12 Dec 2023

Contributed by Lukas

When Paul Assaiante announced his retirement from coaching the men's squash team at Trinity College in Connecticut earlier this year, it marked the en...

Todd Herman: Unleashing Your Secret Identity

28 Nov 2023

Contributed by Lukas

We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can ...

Dr. Gio Valiante (Part 2): Failure and Success

14 Nov 2023

Contributed by Lukas

In the second of a special two-part episode, performance psychologist Dr. Gio Valiante calls on his vast experience working with some of the world’s...

TKP Insights: Learning and Thinking

07 Nov 2023

Contributed by Lukas

In the fifth installment in a series of episodes, The Knowledge Project curates essential segments from five guests revolving around one theme: learni...

Dr. Gio Valiante (Part 1): Discipline and Resilience

31 Oct 2023

Contributed by Lukas

In the first of a special two-part episode, celebrated performance psychologist Gio Valiante calls on his vast experience working with some of the wor...

Jerry Colonna: The CEO Whisperer

17 Oct 2023

Contributed by Lukas

Jerry Colonna was a high-flying New York venture capitalist in the early 1990s, but his life wasn’t as glamorous as most made it out to be. He was a...

Shane Parrish: A Glimpse Into Clear Thinking

03 Oct 2023

Contributed by Lukas

Ever wondered why the world’s most successful individuals seem to have an uncanny ability to be in the right place at the right time? It’s not luc...

Dr. Leah Lagos and Joe Mazzulla: Control Your Heart, Conquer Your Stress

19 Sep 2023

Contributed by Lukas

Internationally renowned health and performance psychologist Dr. Leah Lagos discusses the concept of Heart Rate Variability (HRV) and how you can impr...

Shreyas Doshi: Better Teams, Better Products

05 Sep 2023

Contributed by Lukas

Calling on more than two decades of experience working with some of the biggest companies in tech, Shreyas Doshi joins The Knowledge Project for a dee...

Rey Flemings: A Different Definition of Success

22 Aug 2023

Contributed by Lukas

Dubbed during his career as “The Man Who Knows What the World’s Richest People Want (and How To Get It),” Rey Flemings has years of experience d...

Frank Slootman: Doing Less, Doing Better

08 Aug 2023

Contributed by Lukas

Frank Slootman doesn’t start companies. But no CEO has a better track record for turning the ideas of others into jackpots. On this episode of the K...

Dr. Julie Gurner (Part 2): Caring Deeply, Challenging Directly

25 Jul 2023

Contributed by Lukas

On the second of two special episodes, acclaimed executive performance coach and doctor of psychology Dr. Julie Gurner goes in-depth on a variety of s...

Naval Ravikant: The Angel Philosopher (2017)

11 Jul 2023

Contributed by Lukas

No episode in the eight-year history of The Knowledge Project has made a bigger impact than when Naval Ravikant appeared on the show in 2017. Be it fo...

TKP Insights: Philosophy

04 Jul 2023

Contributed by Lukas

In the fourth installment in a series of episodes, The Knowledge Project curates essential segments from six guests revolving around one theme: philos...

Dr. Julie Gurner (Part 1): Caring Deeply, Challenging Directly

27 Jun 2023

Contributed by Lukas

On the first of two special episodes, acclaimed executive performance coach and doctor of psychology Dr. Julie Gurner goes in-depth on a variety of st...

Adam Robinson: Positioning Yourself For Success

13 Jun 2023

Contributed by Lukas

What can the strategies of the chessboard teach us about how to succeed in life? Author, educator, entrepreneur, hedge fund advisor and US Chess Feder...

Dr. Gina Poe: The Science of Better Sleep

30 May 2023

Contributed by Lukas

Dr. Gina Poe has spent nearly four decades studying the science of sleep, and how we can all get a better night’s rest by making some simple changes...

Kevin Kelly: Excellent Advice for Living

16 May 2023

Contributed by Lukas

When Kevin Kelly turned 68 years old, he began writing down notes and thoughts about all the lessons he’d learned in his life and the ones he wished...