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The Knowledge Project

Tracy Britt Cool: Building Great Businesses

14 Oct 2025

Transcription

Full Episode

0.031 - 12.109 Unknown

When I was CEO, what I felt like was it was very lonely. It was challenging. It was hard. I was out navigating and trying to find resources, support. People would come before me who could help me in that seat.

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12.75 - 32.019 Tracy Britt Cool

Tracy Britt Kuhl is the co-founder of CanBrick, a long-term investment partnership focused on building enduring businesses. She is best known for working directly with Warren Buffett at Berkshire Hathaway, where she served as his financial assistant before becoming CEO of Pampered Chef and serving on the board of several Berkshire companies, including Benjamin Moore and Kraft Heinz.

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32.4 - 39.671 Tracy Britt Cool

She combines investor discipline with hands-on operating experience, bringing a rare perspective on what it takes to grow and sustain great companies.

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40.092 - 55.988 Unknown

We only invest in one or two companies here. We'll look at 500, so we're really selective at finding the highest quality businesses that have a long runway. I also think a lot of investors haven't actually been operators. And so it's really hard to go into a business and say, this is what you should go do to operate a business if you've never actually operated a business.

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56.108 - 61.965 Shane Parrish

When it comes to hiring, what does that process look like? What does that nitty gritty look like in the detail?

61.945 - 82.486 Unknown

We very much subscribe to the who process. So by GH Smart, there's a book called Who, W-H-O. It is, I think, single handedly the best simple book on hiring. And there's a few components to it. And we've augmented and added our own. But the first is building a really in-depth scorecard for the role. And so a good scorecard in our mind has three sort of critical components.

82.786 - 87.531 Unknown

The first is... The second is... And then the third are...

87.511 - 110.159 Tracy Britt Cool

Members get access to an extended version of this conversation that goes further into frameworks, definitions, and strategies Tracy uses to build lasting companies. Sign up today at fs.blog.com. This episode of The Knowledge Project is for informational purposes only. The views and opinions expressed by Shane Parrish or our guests are solely their own.

110.92 - 125.442 Tracy Britt Cool

Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. It's time to listen and learn.

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