Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why the most effective answers aren't always the most logical. Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Learn more about your ad choices. Visit megaphone.fm/adchoices
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other episodes from The Knowledge Project
Transcribed and ready to explore now
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]
02 Dec 2025
The Knowledge Project
7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy
25 Nov 2025
The Knowledge Project
Charlie Munger: The Psychology of Human Misjudgment [Outliers]
18 Nov 2025
The Knowledge Project
The Brutal Truth About Success No One Talks About | Panera Founder Ron Shaich
11 Nov 2025
The Knowledge Project
Anthony Scilipoti: The Bubble No One is Talking About
28 Oct 2025
The Knowledge Project
Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
21 Oct 2025
The Knowledge Project