Tell Me When My Product Will Die

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The Last Show with David Cooper 18 min 3 speakers 8 chapters transcribed
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What controversy arose from an AI-generated song in Sweden?

Carmi Levy 0:01
For those who know that questioning everything includes questioning this show's existence. The Last Show with David Cooper. to generate it can even sound good you can make some really funny parodies with it but how do the music companies how do the audiences and how do these charts that list hits perceive ai music it turns out not well we're gonna go to sweden for something that happened on their charts i'm here with carmi levy it is time for technology time We're talking tech stories of the day. Carmi, what a pleasure it is having you here. Oh, it is so good to be back with you, David. Thanks for having me. So an AI song in Sweden charted or was about to chart? Tell me about this.
David Cooper 0:48
So it charted. It was at the top of Sweden's most popular song, Spotify Playlist. And it also topped the country's biggest charts. It's from a group that calls itself Jakubi. And it comes from a record industry group known that they call themselves Team Jakub. And the song is called I Know You're Not Mine.

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David Cooper 1:10
And it's kind of like a folk poppy kind of song. It's very melancholy. It talks about lost love. There's some acoustic guitar and it sounds very sort of dreamy. um it's the kind of song that you'd probably hear in a doctor's office and then forget as soon as you left the doctor's office but you know it is what it is and it's doctor's office pop is one of my favorite genres sure it is next time i go to my doctor's office i'll ask them about it but after hold music jazz that's my favorite genre That's right. Montevani Mist. So it became one of the biggest songs of 2026 so far. And it sparked a controversy because no one knew who this band was. Who is Jakub? Where do they come from? There wasn't a whole lot of biographical information on it.
David Cooper 1:56
So some journalists started digging into it and they realized it was registered to a bunch of music executives. And essentially they created it as a marketing company. concept and it was all AI generated.

What legislation is being proposed for product lifespan transparency?

David Cooper 2:07
They were very coy about it, kind of nudge, nudge, wink, wink and mission accomplished. But they've sparked a controversy. So you could listen to it on Spotify or Apple Music or other platforms if you want, but you won't see it on Sweden's top song list. In other words, the charts in Sweden don't want to have anything to do with it. They issued a statement saying that basically all music should be human created, not AI created. We're not going to celebrate something that did not have a human hand in its creation. And it sparked a pretty significant controversy, both in Sweden and elsewhere, over, you know, what is music? And if AI is used in the creation of it, does that necessarily ruin the artistic intent?
Carmi Levy 2:50
What's so wild to me is that this story seems so normal for us to discuss. Like, of course, there's this controversy, but this idea... that people can't tell the difference between AI music without a deep dive, without investigative journalism. I remember talking to you, Carmi, on this show, maybe six months ago, maybe a year ago, in the not so distant past, you and me sitting saying, in the not so distant future, like now, we won't be able to tell the difference. as this hypothetical thing that we were entering and it's happened and no one's saying anything about it, but it's like, we're basically at a point where you can't tell art that's AI generated from real art and it's just going to get better.
Carmi Levy 3:29
And that is both depressing, but also kind of amazing, like an achievement that we've unlocked. I just want to say that moment here because we talk about AI every day, but like these milestones, they happen so fast.

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Carmi Levy 3:42
It's, you almost don't even notice them.
David Cooper 3:43
They do. And if you look at the history of music, I mean, technology has long been a disruptor. I mean, think about what happened when synthesizers and drum machines in the 80s became a thing. Craft work. Yeah. And people were aghast saying, well, you know, electronic music isn't real music because it doesn't use real instruments. And, you know, go back even further as new instruments, analog instruments were introduced into kind of the musical vernacular.

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