The Level Up Podcast w/ Paul Alex
How a Former Police Officer Cracked the CODE to Making MILLIONS – Shawn Greene’s Story
01 Nov 2025
Chapter 1: What motivated Shawn Greene to leave law enforcement for entrepreneurship?
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You know, I had a great salary. I was doing well for myself. What is well during that time, brother? I had a six-figure salary.
Okay. That I thought was good.
Oh, it's decent.
You know a lot of people out there making six figures, man. They live in life.
Right. Yeah. I had a nice house. About two cars. Yeah. Once the bills were paid, I was like, dude, like... have much to live on.
I still never owned a business. What was it that kept you stuck on analysis paralysis?
The fear. The fear of never owning a business and not knowing who had a business. Voice in my head was just saying, there's more to you, there's more to you. Called him up, like, hey, is that opportunity still available? He's like, yeah, I was waiting for you. And then from that point on, it was just uphill from there.
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Chapter 2: How did Shawn Greene overcome analysis paralysis in his journey?
And I'm super excited to hear about your background. So for my audience that's listening and watching right now, dude, who are you? Number one. Okay. And then number two, let's start off. in your background with law enforcement? Absolutely.
I'm Sean Green. My background in law enforcement started when I was about 21 years old. I was all excited to become a police officer, excited to serve my community and take care of people. I did well. Flew through the police academy, won the physical fitness award in the police academy. Yep. I was just that guy who wanted to do everything the right way. So that went well.
I was in law enforcement for about only about three to four years.
um but i just always knew there was more i wanted there was more to me um yeah i was a cop but i was living paycheck to paycheck dude yeah literally um and i was like there's got to be another way you know i had a college degree and i was a law enforcement officer but again i just saw myself to do something more um my degree is in marketing but i went into law enforcement yeah
Um, a lot of people ask me, how do you correlate marketing to law enforcement? But that's what I did. Um, then I went into, um, I didn't want to stay in law enforcement because I just didn't. I just felt like there was more to me. Yeah. I feel like I wanted to do more. I wanted to have more. And honestly, dude, I like money. Yeah.
And that's okay. A lot of people like to paint money as this bad thing and this greed thing. But correct me if I'm wrong, Sean, it comes down to our environment, right? Correct. Who our parents are, we love our families and our parents and our loved ones and our friends, and they want to keep us all nice and cozy, right? Right.
But at the end of the day, staying safe is not going to make you rich or it's not going to build that life by design, right?
Correct.
So obviously you saw more in yourself than what law enforcement was providing for you. And then what was the next move? So you were in law enforcement for four years. And then what year was this?
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Chapter 3: What marketing strategies did Shawn use to succeed in the tax industry?
It was bad. Oh, man. Brother, I remember when that happened, man. Yeah. Luckily, during that time, I was still in corporate America. It was right before I became a cop a few years before. Right. Yeah. So I remember. So you went ahead and you transitioned.
What did you get into right after law enforcement? Great question. So right when I got out of law enforcement, I was still on that bridge. I became, um, I went to the head of security in the casino. Okay. Down in Atlantic city. Okay. Did that for about a year. Um, and it was good, but then again, I still wanted more. So I, um, I, uh, Took a job in sales. Okay.
I worked at, I was selling door-to-door at Katewell. Yeah. Knocking on doors and selling Katewell. I became the number one sales rep in the company within three months. Wow. So I knew that I had some talent.
Yeah.
So that entered my career into sales. Um, I did that for about three to four years and then I went right into pharmaceutical sales, um, where I was still, well, actually vision care where I started selling contact lenses to eye doctors. Wow. Um, I did that for a few years, about five years. Um, and then it was just still something just that bug in me saying, I just want something more.
You know, I had a great salary. We were doing, I was doing well for myself. Um, but what is, what is well during that time, brother? I had a six-figure salary that I thought was good.
Oh, it's decent.
A lot of people out there are making six figures, man. They live in life. Right. Yeah. Right. But I noticed I had a nice house, about two cars. Yeah. Once the bills were paid, I was like, dude, I don't have much to live on. So that lit a fire in me where I wanted to do more. And I said, there's more into me. That voice in my head was just saying, there's more to you. There's more to you.
So I started going to the International Franchise Expo every year with a buddy of mine that I used to work with. I didn't know what I wanted to do. I had saved up some capital on my 401k. I didn't know what I wanted to do, but I say, I want to do something. How old were you during this time?
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Chapter 4: How does Shawn's business model serve low-income communities?
What does it take to level up yourself as a man, but also an entrepreneur? What would you say?
you've you've hit some great questions um for one surround yourself with positive people positive people don't be around people who are always complaining because that energy is is contagious um also you know work on yourself um work on yourself do some self-help or um self-help books um and uh Ultimately, at the end of the day, you have to set yourself away from anything that's negative.
Any of that negativity, you just got to let that go, the vices and all that, and believe in yourself. Work on your fitness. I think fitness is huge because I think that if you're working on yourself that way, everything comes to you. And surrounding yourself with people who are doing better than you is going to help you out a lot. And just work, I like to say, invest in yourself.
Whatever that means, invest in yourself. If you guys are around five people who aren't doing well in life, guess what? You're going to be the sixth. If you're around five people who are drinking every day, you're going to be the sixth. Mm-hmm. If you're around five multimillionaires, guess what? Sooner or later, you're going to be the six. So that's my advice to anyone. Just keep grinding.
Yeah. I love that. Did you ever have to go ahead and basically force yourself to, to level up to a different environment because you realized that your environment was going to help you grow.
Thousand percent. Yeah? Yeah. I had friends that always wanted to go out drinking. That's all they want to do. Let's do this Friday night. Let's go party. Let's go with Sean because we know Sean's going to flip that bill. Um, and, uh, I got tired of it. I got around people who were just like, dude, this is what you do. Like you have so much potential, you know?
Um, and they, they actually, uh, made me feel bad. I'm like, these dudes are doing so well. And, you know, they saw I had potential. So I had to leave all the other, you know, all my other buddies that, I mean, we had some, some, some stories that we can talk about, but that wasn't making us money.
Around, around what age did you start realizing this? 29, 29. Yeah. It's a good age.
Yeah. 29. I was like, yeah, dude, I can't do this every night.
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Chapter 5: What steps did Shawn take to scale his tax business?
Um, and I looked up to him and trusted him. Um, and that's how things started to shift. I always had that self-discipline. I always had the self-discipline. I always worked out. I mean, that was something I was going to do. I always had that intact. Um, I just, um, didn't find the right people to be around with.
I was never around people to do crazy things, but I just weren't around people who had shifted their mindset to the entrepreneur mindset. You know, when I got around the owner of the tax business that I'm currently in, things started to shift because I started to see things from a different perspective. I saw people online doing really well. I scrolled, saw you.
Saw the positive things you were doing. You know, I looked up to that. And, you know, I wanted to be around people who were just Taking things to the next level, being positive, helping others, whether that's through mentoring or whether that's through just leading by example. That's when things started to shift.
Wow. So your perspective now that you've been in entrepreneurship for how many years now?
I say full entrepreneur when I completely left corporate America, seven years.
So seven years, full-time entrepreneur now. What would you tell someone once they get into full-time entrepreneurship, actually built a business, would that person ever go back to working for someone else?
Once you get to a level of success, I don't think you ever could. Why is that? Having your time back is more valuable. Once you get your time back and you see that you can be compensated substantially and have your time, you can't go back. You couldn't pay me enough.
Yeah. And what do you say to the people that say, well, I see entrepreneurs working more than they would for someone else. I see them working 50 hours, 60 hours, 100 hours. What do you tell those people?
Oh, that's me sometimes. Yeah. I tell those people that in the beginning, yeah, you're going to be that guy working those hours. I mean, there's no way around it. Yeah. Well, let me ask you a question. Let me ask this question. Would you rather be working all those hours and making someone else rich or working all those hours and making yourself rich?
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