The LinkedIn™ Branding Show
Episodes
Why You’re Not Seeing “Your People” on LinkedIn Anymore (And What to Do About It)
26 Mar 2026
Contributed by Lukas
IN THIS EPISODE:LinkedIn doesn’t feel the same and it’s not just you. As the platform shifts from connection to discovery, you’re seeing fewer o...
The TOP Content Formats Helping You Stand Out on LinkedIn RIGHT Now
19 Mar 2026
Contributed by Lukas
IN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algor...
Our #1 Rule That Will Make Or Break Your Personal Brand On LinkedIn
12 Mar 2026
Contributed by Lukas
IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or ...
LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments
05 Mar 2026
Contributed by Lukas
Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + st...
LinkedIn Is THE Place to Be - What to Know If You're Migrating Over From Other Social Platforms
26 Feb 2026
Contributed by Lukas
IN THIS EPISODE:New to LinkedIn or back from a years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where t...
LinkedIn "Content Pirates" - How to Handle Them When Your Best Work Is Ripped Off
19 Feb 2026
Contributed by Lukas
IN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR ...
LinkedIn Top Voices: Demystifying What They REALLY Are + How You Can Become One
12 Feb 2026
Contributed by Lukas
LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, ...
LinkedIn Services Pages: Should You Have One To Boost Your Sales?
05 Feb 2026
Contributed by Lukas
LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this ...
LinkedIn’s New 360 Brew Algorithm: Why Profile Clarity Now Controls Visibility
29 Jan 2026
Contributed by Lukas
Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this e...
How to Realign Your Brand Positioning to Be Top of Mind on Your LinkedIn Profile
22 Jan 2026
Contributed by Lukas
Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and mes...
How to Balance Using Less AI & More Authenticity on LinkedIn - PLUS Season 4 Wrap Up
11 Dec 2025
Contributed by Lukas
Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less A...
How Findable Are You? How To Be Found With LinkedIn's New AI Search Engines
04 Dec 2025
Contributed by Lukas
Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important ...
Beyond the "Viral LinkedIn Gender Switch Up" - How Women Can Be Themselves and Still Be Visible on LinkedIn
27 Nov 2025
Contributed by Lukas
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, statin...
Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When You Feel Overwhelmed or "Over It"
20 Nov 2025
Contributed by Lukas
Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by...
Is Your LinkedIn Brand Built on Foundation or Fluff?: The Case for The Power of Two
13 Nov 2025
Contributed by Lukas
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal...
Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore
06 Nov 2025
Contributed by Lukas
Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the ...
The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn
30 Oct 2025
Contributed by Lukas
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episo...
Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
23 Oct 2025
Contributed by Lukas
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedI...
How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again"
16 Oct 2025
Contributed by Lukas
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting re...
How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy
09 Oct 2025
Contributed by Lukas
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with...
Why LinkedIn Verification Is a MUST for This One Part of Your Brand
02 Oct 2025
Contributed by Lukas
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an op...
The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again
25 Sep 2025
Contributed by Lukas
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for ou...
Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take
18 Sep 2025
Contributed by Lukas
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay fo...
Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard
11 Sep 2025
Contributed by Lukas
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 201...
How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out
04 Sep 2025
Contributed by Lukas
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we d...
Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift
28 Aug 2025
Contributed by Lukas
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experienc...
Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand
21 Aug 2025
Contributed by Lukas
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, p...
Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand
14 Aug 2025
Contributed by Lukas
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, c...
LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know
07 Aug 2025
Contributed by Lukas
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these upd...
It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)
31 Jul 2025
Contributed by Lukas
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the &quo...
Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn
24 Jul 2025
Contributed by Lukas
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ...
Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take
17 Jul 2025
Contributed by Lukas
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the re...
Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers
10 Jul 2025
Contributed by Lukas
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our L...
Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)
03 Jul 2025
Contributed by Lukas
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our &q...
Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn
26 Jun 2025
Contributed by Lukas
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper...
How to Create Your Human Algorithm On LinkedIn With Your Personal Brand
19 Jun 2025
Contributed by Lukas
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm st...
Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out
12 Jun 2025
Contributed by Lukas
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you d...
Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend
05 Jun 2025
Contributed by Lukas
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thought...
How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind
29 May 2025
Contributed by Lukas
Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content ...
Are You Over-Sharing or Under-Sharing On LinkedIn? The Balance of Personal vs Professional In Your Content
22 May 2025
Contributed by Lukas
What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the d...
This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)
15 May 2025
Contributed by Lukas
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of th...
What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?
08 May 2025
Contributed by Lukas
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023. In this episod...
Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn
01 May 2025
Contributed by Lukas
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry. Yet, feeding the content machin...
Forget the LinkedIn Algorithm: Top 3 Tips to Find and Make Your Best New Connections
24 Apr 2025
Contributed by Lukas
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to f...
Get Over Your Fears About LinkedIn: How to Overcome Roadblocks Creating and Sharing Content
17 Apr 2025
Contributed by Lukas
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out? Those fea...
The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration
10 Apr 2025
Contributed by Lukas
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistake...
Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)
03 Apr 2025
Contributed by Lukas
IN THIS EPISODE: AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it'...
Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?
27 Mar 2025
Contributed by Lukas
IN THIS EPISODE:The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal br...
LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand
20 Mar 2025
Contributed by Lukas
IN THIS EPISODE:We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your co...
Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons
13 Mar 2025
Contributed by Lukas
IN THIS EPISODE:Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what...
The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out
06 Mar 2025
Contributed by Lukas
IN THIS EPISODE:Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to ...
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
27 Feb 2025
Contributed by Lukas
IN THIS EPISODE: Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how ...
How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible
20 Feb 2025
Contributed by Lukas
IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you...
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
13 Feb 2025
Contributed by Lukas
IN THIS EPISODE: Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen befo...
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
06 Feb 2025
Contributed by Lukas
IN THIS EPISODE: Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your ...
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
30 Jan 2025
Contributed by Lukas
IN THIS EPISODE:Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you sh...
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
23 Jan 2025
Contributed by Lukas
IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you...
How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
19 Dec 2024
Contributed by Lukas
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, ...
How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed
12 Dec 2024
Contributed by Lukas
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episod...
How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable
05 Dec 2024
Contributed by Lukas
IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make...
The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025
28 Nov 2024
Contributed by Lukas
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the ...
How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out
21 Nov 2024
Contributed by Lukas
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If...
How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn
14 Nov 2024
Contributed by Lukas
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it ...
Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
07 Nov 2024
Contributed by Lukas
IN THIS EPISODE: We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innova...
How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field
31 Oct 2024
Contributed by Lukas
IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: b...
LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations
24 Oct 2024
Contributed by Lukas
IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can ta...
Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand
17 Oct 2024
Contributed by Lukas
IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, wo...
Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment
10 Oct 2024
Contributed by Lukas
IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling...
How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points
03 Oct 2024
Contributed by Lukas
IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your L...
The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand
26 Sep 2024
Contributed by Lukas
IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps...
How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn
19 Sep 2024
Contributed by Lukas
IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every ...
How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)
12 Sep 2024
Contributed by Lukas
IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won ...
Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence
05 Sep 2024
Contributed by Lukas
IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is t...
How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn
29 Aug 2024
Contributed by Lukas
IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and ...
How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
22 Aug 2024
Contributed by Lukas
IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you a...
Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks
15 Aug 2024
Contributed by Lukas
IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there"...
Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples
08 Aug 2024
Contributed by Lukas
IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to g...
How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad
01 Aug 2024
Contributed by Lukas
IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker ...
Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message
25 Jul 2024
Contributed by Lukas
IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 t...
Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now
18 Jul 2024
Contributed by Lukas
IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic...
How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand
11 Jul 2024
Contributed by Lukas
IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places...
Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn
04 Jul 2024
Contributed by Lukas
IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yo...
Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities
27 Jun 2024
Contributed by Lukas
IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do,...
How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
20 Jun 2024
Contributed by Lukas
IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discus...
How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant
13 Jun 2024
Contributed by Lukas
IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branc...
Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done"
06 Jun 2024
Contributed by Lukas
IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get o...
LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out
30 May 2024
Contributed by Lukas
IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and ...
How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful
23 May 2024
Contributed by Lukas
IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your...
Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment
16 May 2024
Contributed by Lukas
IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not...
The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down
09 May 2024
Contributed by Lukas
IN THIS EPISODE: Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and...
LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them
02 May 2024
Contributed by Lukas
IN THIS EPISODE: LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or...
Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn
25 Apr 2024
Contributed by Lukas
IN THIS EPISODE: We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and dif...
The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series
18 Apr 2024
Contributed by Lukas
IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Au...
How to Boost Your LinkedIn Presence and Get Visible Without Posting
11 Apr 2024
Contributed by Lukas
IN THIS EPISODE: In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visib...
Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind
04 Apr 2024
Contributed by Lukas
IN THIS EPISODE: Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want t...
How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration
28 Mar 2024
Contributed by Lukas
IN THIS EPISODE: Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities go...
The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR
21 Mar 2024
Contributed by Lukas
IN THIS EPISODE: Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the pla...
How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth
14 Mar 2024
Contributed by Lukas
IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share...
How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn
07 Mar 2024
Contributed by Lukas
IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of...
How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy)
29 Feb 2024
Contributed by Lukas
IN THIS EPISODE: LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our bes...