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Living Your Legacy

Duct Cleaning Franchise Architect: Why Caring Became His Strongest Advantage

08 Dec 2025

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Bradley Jacobson, an award-winning entrepreneur and accomplished DJ, Bradley shares his journey about how he scaled his duct cleaning business into a nationwide franchise. He credits his success to caring about people and building strong partnerships, leading to exponential growth in the home services sector.Discover the Ultravac difference as Bradley explains his innovative approach to duct cleaning, including a flat-rate pricing model and the use of proprietary disinfectant technology. His services have attracted large-scale partnerships with property managers and construction firms, exploding his franchise across Canada and now entering the U.S. Bradley's insights into maintaining integrity and making impactful partnerships are invaluable for entrepreneurs aiming for rapid business growth. Plus, he reveals how his passion for music and lifelong learning contributes to his diverse skill set and balanced lifestyle.Key Takeaways:The Power of Caring: Bradley emphasizes the importance of genuinely caring about people, which translates into a successful business model and customer satisfaction.Integrating Technology and Ethics: Ultravac’s industry-leading practices include advanced duct cleaning techniques and ethical leadership, focusing on long-term trust and customer relationships.Expansion through Partnerships: Establishing and nurturing partnerships with property managers and construction companies have been critical to the growth and scalability of Bradley's business.Life Balance and Passion: Balancing multiple interests, including a successful DJ career, Bradley illustrates the importance of pursuing personal passions alongside business endeavors.Educational Growth and Legacy Building: Committed to continuous learning, Bradley's pursuit of an MBA, and now a doctorate, reflects his dedication to personal development and legacy building.Notable Quotes:"People will forget what you say, but they'll never forget how you make them feel.""Another thing I found really effective is creating partnerships; not doing it on your own.""Success in business is one element, but that creates. There's stress involved in that. Music for me has always been something that I've loved.""Instead of making, they say about a ripple in a pond, I say, make a splash.""Let's partner up. Like if we have clients that need construction, boy, do I know what to refer you to?".Connect with Bradley Jacobson:WebsiteMusic

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