How a Golfer Built a Cigar Empire
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How did Ty Murphy identify a gap between golf culture and cigar culture?
I don't have that interesting of story I'd say if anything I could relate with probably most of the audience of just being pretty average and just deciding that you know what committing to something you know persevering through stuff and just following you know the little voices in your head that say hey this might be a good idea or you should explore this or you should do that and just going on my journey with me I guess would be kind of the biggest thing. Ty Murphy is a serial entrepreneur, marketing strategist, and technology-driven business builder, and the founder of Greenside Cigar Company, which he launched in 2018 to bridge the golf and cigar industries.
So how do you ascend your clients? How do you keep them buying more cigars? You almost gamified it.
We did, yeah. It makes it more fun.
Bingo.
The funny story on this is we thought if we came out with better branded cigars for golf, and we go straight to Golf Course and say, sell these cigars, they're cool, they're gamified, guys will have more fun picking these out to play with than anything else you sell, you'll sell more cigars. And they probably sold a little bit more cigars, but after three years of running with that message...
It spans the globe like a super high school internet. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Chicago was the lead. Usain Bolt is the fastest man on the planet. You can live your dream.
Welcome to another episode of the Living Your Legacy podcast for Inside Success. I am Ray Gutierrez. Joining me today is something that's very close to my heart because I'm 50% Cuban. And as a Cuban, there is already a well-known fact that my fingers are made to roll Cuban cigars. Watch, see? Ty Murphy is going to help me get more Cuban cigars, apparently, no?
Yeah, if we can. We got to work with the border there.
It's okay. I know people.
Dominicans are good too.
Right on. Yeah, yeah, yeah. I'm born and raised in Miami, so I may know a couple of people.
Yeah, this is a good town for cigars, I'll tell you that. Bought some last night, actually.
Right on. Well, Ty Murphy, welcome to Miami.
Thank you. It's good to be here.
Welcome to Inside Success.
Yeah, appreciate you for having me.
You are literally moments before, you're literally moments to film your episode for Legacy Makers. What will we learn about you?
Um, I mean, I think the most important thing you'll probably learn is I think just my path to starting a business. I mean, I don't have that interesting of story. I'd say if anything, I could relate with probably most of the audience of just being pretty average and just deciding that, you know what, committing to something, you know, persevering through stuff and just following, you know, the little voices in your head that say, Hey, this might be a good idea, or you should explore this, or you should do that. Um, and just going on my journey with me, I guess would be kind of the biggest thing.
Right on. When you stop and talk to yourself in your head, do you naturally have a good day when you kind of like affirm that there is multiple people in your head?
Yes.
Because I did that this morning and so far it's been going great.
Oh, man. And sometimes that person is very positive and sometimes that person is like, what the hell are you doing? And those days are dark. I mean, it's like you've got everything on the line and you could say I wasted the last four years. It's like we don't know what we're doing. This is the thing that's going to kill us. And then like, it's amazing. Maybe even not even an hour or a week later, whatever it comes, it's like you have a ultimate high and you have a success. And then that other voice goes, see, it's like the people on your shoulder, you know, see, I knew what you were doing. Like you're smart. Like just listen to me. So it's a, it's a challenge. It's fun. It's, it's definitely a, so Ty Murphy, a legion of voices.
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Chapters
7 chapters
1
How did Ty Murphy identify a gap between golf culture and cigar culture?
0:00–3:51
2
What innovative strategies did Ty use to disrupt traditional cigar distribution?
3:51–6:29
3
How did influencer marketing contribute to the growth of Greenside Cigar Company?
6:29–8:34
4
What role does branding and gamification play in increasing cigar sales?
8:34–10:31
5
Why is perseverance essential in the journey of entrepreneurship?
10:31–14:07
6
How has Ty Murphy's personal journey shaped his business philosophy?
14:07–18:24
7
What unique experiences do cigars offer in social settings like golf?
18:24–21:57
Speakers
3 identifiedMore from Living Your Legacy
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