How a Near-Fatal Accident Built a Billion-Dollar Leadership Strategy

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Living Your Legacy 18 min 4 speakers 3 chapters transcribed 1 month ago
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What does a high-performance culture strategist actually do for companies?

Hacia Atherton 0:00
I'm a high performance culture strategist. I find a lot of consultants and strategists on the business plan or the marketing plan, which is all well and good. But if you don't have the culture of the team that you really want to deliver on that strategy, it all falls apart.
Lucy Staffieri 0:15
Haysia Atherton is a global leadership strategist, entrepreneur, and the three times Amazon bestselling author of The Billion Dollar Blindspot. She helps organizations unlock higher performance by transforming workplace culture into a competitive advantage through leadership, accountability, and human-centered strategy.
Jay Slangen 0:33
So what kind of businesses do you work with?
Hacia Atherton 0:35
Businesses that are in male-dominated industries that are wanting to diversify their workforce, or they found that innovation is starting to dwindle, they're not adapting as well. So they're wanting different strategies to do that, generally over the 20 million plus revenue. it's called the billion dollar blind spot so a lot of the positive psychology that i put in there around applying that to our leadership skills to help the people the process and the profit the book is almost like that bible that you can take with you into your workplace it spans the globe like a super high school internet elvis
Rui Gutierrez 1:13
Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.
Jay Slangen 1:41
Hi, and welcome back everyone to another episode of living your legacy podcast. I'll be your host today, Jay Slangen. And we have a very special guest who's got an incredible back story. And you know, thankfully, she's here today to be able to tell her story. But yeah, please introduce yourself. What's your what's your business? Where are you from? Tell us the good stuff.
Hacia Atherton 2:04
Yeah. So my name's Hacia, originally from Melbourne, Australia.
Jay Slangen 2:08
I've never heard that name before, Hacia. So kind of tell us where's that from?
Hacia Atherton 2:14
So my mom, she's very much into different like ancient languages and master numbers. So it's kind of a combination of some Hebrew, ancient Sanskrit with some spelling changes to get the master number.
Jay Slangen 2:27
Yeah. So she must have loved your husband's name too then? No. Yes.
Hacia Atherton 2:32
Her husband or mine?
Jay Slangen 2:33
Your husband.
Hacia Atherton 2:34
Oh, yeah, yeah, yeah. Mine, definitely. I was like, my parents are divorced now, so I don't know if she loves much about my father.
Jay Slangen 2:43
But yeah, yeah, I love the accent. And it's Melbourne, right, is how they say it over there.
Hacia Atherton 2:48
Yes, Melbourne.
Jay Slangen 2:50
Melbourne, yeah. They're like, not Melbourne, not Melbourne, you know, because anyways, that was a whole thing there. But yeah, so what and what's your business?
Hacia Atherton 2:59
So I'm a high-performance culture strategist.
Jay Slangen 3:02
Okay. High-performance culture strategist.
Hacia Atherton 3:05
Yes.
Jay Slangen 3:06
All right. So what's a culture strategist? Because I'm multicultural. I'm always trying to, I guess, not really strategize my culture, but just live it, right? Yeah. So what is a high-performance culture strategist?
Hacia Atherton 3:17
So I very much work in organizations. I come from an accounting background and I find a lot of consultants and strategists on the business plan or the marketing plan, which is all well and good.

Which types of businesses struggle with culture as they scale past $20M?

Hacia Atherton 3:28
But if you don't have the culture of the team that you really want to deliver on that strategy, it all falls apart. So if you think of a chair, a three-legged chair, you've got your strategy, you've got your money, and then you've got your people. And the people is very much connected to the culture of that business.
Jay Slangen 3:46
Yeah, yeah. And so what kind of businesses do you work with?
Hacia Atherton 3:49
So mainly businesses that are in male dominated industries that are wanting to diversify their workforce, whether that is bringing different women into it, different races, all of those kinds of things of how they can diversify often to access new markets and grow or produce new products. Or they found that innovation is starting to dwindle. They're not adapting as well. So they're wanting different strategies to do that generally over the 20 million plus revenue.

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