Episode Summary:We dive into the world of nanotechnology and sustainability in the construction industry with Jonathan Duquette, the visionary CEO of GoNano Inc. Jonathan discusses revolutionary methods aimed at enhancing the durability and sustainability of roofing materials using advanced nanotechnology. With climate change impacting construction, GoNano's innovative approach seeks to reduce waste significantly, extending the lifespan of traditional construction materials like asphalt shingles.Listeners will gain insights into how Jonathan transitioned from a young entrepreneur making six figures in door-to-door sales to leading GoNano in transforming the roofing sector. By harnessing the power of nanotechnology, GoNano has been able to double and triple the life of roofing shingles, all while keeping costs competitive. Jonathan also shares his entrepreneurial journey, revealing the lessons learned from past ventures and the future growth trajectory for GoNano, with plans for expansion into concrete and wood products and ambitions to become an industry leader.Key Takeaways:Jonathan Duquette emphasizes the enormous potential of nanotechnology in revolutionizing traditional construction materials, aiming to make them more durable and sustainable.GoNano Inc. has innovated roofing materials, creating shingles two to three times stronger against natural disasters while concurrently reducing waste and environmental impact.Sales and marketing are crucial for entrepreneurs; understanding these can significantly accelerate business growth and success.Jonathan candidly discusses entrepreneurial challenges, advocating for continuous learning and adapting rather than focusing solely on avoiding failure.The episode stresses the importance of aligning business efforts with broader sustainability objectives to facilitate long-term impact and legacy building.Notable Quotes:"Most exciting new idea come from what you don't know that you don't know." - Jonathan Duquette"The goal at GoNano is not to make as much money as possible. Our goal is to help as many people as possible." - Jonathan Duquette."You never fail, you only learn. I think that's the most important thing in business." - Jonathan Duquette."Right now we're in the liquid business, but we want to go as well, expand a lot further than that." - Jonathan Duquette."Do something that you feel good about." - Jonathan Duquette.Connect with Jonathan Duquette:- LinkedIn- Website

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