The Lorraine Murphy Show

The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue

11 Jul 2024

Audio

Description

I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses. In our conversation, we cover: Why blue light is so harmful for us, but also for our kids How prevalent blue light is (hint: it’s not just your screens!) What your circadian rhythm is What he wished he’d known when starting an ecommerce business The marketing tactic that changed the game for the brand The importance of educating your market - and how he’s still doing it 7 years later How he has navigated a growing business alongside his family You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne I also share that my Bali retreat is happening again in October. You can find out all about it here: lorrainemurphy.com.au/retreat-2024 AND I’m hosting my first Aussie retreat in a very long time. Haven is happening on the NSW Central Coast in November. Find out more here: lorrainemurphy.com.au/haven See omnystudio.com/listener for privacy information.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

The Lorraine Murphy Show

The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment