The Marketing Freelancer: Unicorns Unite

#180 What Freelance Clients Want from Virtual Assistants with Brittany McBean, Sunny Logsdon, and Ashleigh Chanél

17 Oct 2023

Contributed by Lukas

Online business owners are getting frustrated with the level of quality of their virtual assistants and service providers. There's a lot of people say...

#179 Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base

10 Oct 2023

Contributed by Lukas

I talk to a lot of VAs who are really struggling. They want to upskill but finding clients is keeping them stuck. I get so many questions from all of ...

#178 Janelle Harlan’s Freelancer Story: Corporate Sales to Health Coach to Tech Specialist

03 Oct 2023

Contributed by Lukas

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After ...

#177 Getting Clients When You’re a New Virtual Assistant

26 Sep 2023

Contributed by Lukas

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was und...

#176 You Don’t Have to Do Social Media to Get VA Clients

19 Sep 2023

Contributed by Lukas

Freelancers don’t have to create a dazzling social media presence. I've been there too, feeling the pressure to shine in the social media spotlight....

#175 3 Traps to Avoid as a New Virtual Assistant

12 Sep 2023

Contributed by Lukas

A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s...

#174 Why Most VAs Get Stuck at $20/hour

05 Sep 2023

Contributed by Lukas

I'm over it. You're promised that as a VA with zero experience, you can rake in a whopping $75 an hour or $100k per year. Sounds enticing, right? But ...

#173 Sandra Booker's Story: Virtual Assistant to Business Manager

29 Aug 2023

Contributed by Lukas

“Doing it for yourself is just as valid as doing it for somebody else. Do it for yourself. Learn it for yourself.”After Initially offering transcr...

#172 What’s Standing Between You & Your Dream Business with Celi Arias

22 Aug 2023

Contributed by Lukas

Freelancer Mindset Series #3Believe it or not, a big roadblock for many women entrepreneurs is being afraid of getting too successful. It might sound ...

#171 Embrace Your Strengths and Silence Your Inner Critic with MaryAnn Gramig

15 Aug 2023

Contributed by Lukas

Freelancer Mindset Series #2Let’s talk about that pesky inner critic we all know too well. You know, that little voice that loves to rain on our par...

#170 Mastering Your Mindset to Overcome Fear with Tracy Litt

08 Aug 2023

Contributed by Lukas

Freelancer Mindset Series #1Mindset is a difference maker. It’s something big that holds all of us back. We get in our heads and it prevents us from...

#169 How AI is Changing the Role of Virtual Assistants

01 Aug 2023

Contributed by Lukas

Content Marketing Series #12The digital marketing world is evolving faster than you can say “ChatGPT” and as virtual assistants and DMAs, we gotta...

#168 Blogging's Comeback with AI Tools

25 Jul 2023

Contributed by Lukas

Content Marketing Series #11 Remember when blogging was the new kid on the block? I do. It was my first love in the world of digital marketing. It was...

#167 Strategies for Building and Managing Online Communities with Shana Lynn Bresnahan

18 Jul 2023

Contributed by Lukas

Content Marketing Series #10 You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick ...

#166 Short-Form, Big Impact: Using Instagram Reels in Marketing with Kristina Knapp

06 Jul 2023

Contributed by Lukas

Content Marketing Series #9 Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audie...

#165 Strategic Content Repurposing on Social Media with Linda Vogt

04 Jul 2023

Contributed by Lukas

Content Marketing Series #8 It’s time-comsuming and exhausting trying to come up with brand new content all the time. You don’t have to reinvent t...

#164 4 Types of Social Media Content You Need to Create with Sydney O’Brien

27 Jun 2023

Contributed by Lukas

Content Marketing Series #7 Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in ...

#163 Simplifying Podcast Creation with Krystal Proffitt

20 Jun 2023

Contributed by Lukas

Feeling frustrated and discouraged because your podcast isn't taking off? You're putting in the effort, pumping out content left and right, but someho...

#162 How to use YouTube as a Lead Generation Machine with Melissa Mitchell

13 Jun 2023

Contributed by Lukas

Content Marketing Series #5 Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome v...

#161 Freelancer Story: Virtual Assistant to Content Marketer with Sophia Vega

06 Jun 2023

Contributed by Lukas

Content Marketing Series #4   After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself...

#160 Creating an Organized System for Canva with Brenda Cadman

30 May 2023

Contributed by Lukas

Content Marketing Series #3 Do you ever find yourself going bonkers while hunting for that one design or project? You know, that moment of sheer frus...

#159 Customer Insights: The Starting Point for all your Marketing Services with Melissa Harstine

23 May 2023

Contributed by Lukas

Content Marketing Series #2 Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in l...

#158 How to Be a Content Manager

16 May 2023

Contributed by Lukas

I'm a firm believer in up-leveling and claiming the job title you want for the business you're building. Just like they say, "dress for the position y...

#157 How to Pay Yourself Better as a Freelancer with Belinda Rosenblum

09 May 2023

Contributed by Lukas

Not all revenue is created equal. Sure, when you're starting out, it's easy to say yes to every opportunity that comes your way, but as you grow, it's...

#156 Real Talk on Freelancing: Instilling Confidence in Your Clients

02 May 2023

Contributed by Lukas

In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your...

#155 Real Talk on Freelancing: 3 Types of Clients

25 Apr 2023

Contributed by Lukas

Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episo...

#154 Marketing vs Sales

18 Apr 2023

Contributed by Lukas

Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can un...

#153 Real Talk on Freelancing: Clients with Unrealistic Expectations

11 Apr 2023

Contributed by Lukas

Today's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectat...

#152 Say Yes to the Job Opportunities

04 Apr 2023

Contributed by Lukas

Why are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk...

#151 Turning Your Passion into Profits with Matt McWilliams

28 Mar 2023

Contributed by Lukas

Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your u...

#150 How to Build Copywriting Confidence with Michelle Hunter

21 Mar 2023

Contributed by Lukas

Copywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way ...

#149 Email Marketing without Coercion with Tarzan Kay

14 Mar 2023

Contributed by Lukas

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the rig...

#148 How to Add Your Personality to Your Copy with Laura Belgray

07 Mar 2023

Contributed by Lukas

Copywriting Series #4   Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates a...

#147 How to Build a Freelance Copywriting Business with Amy Leisner

28 Feb 2023

Contributed by Lukas

Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focu...

#146 The 5 C’s of Copywriting with Kim Kiel

21 Feb 2023

Contributed by Lukas

Copywriting Series #2 The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of ...

#145 The Story Stripdown with Marisa Corcoran

14 Feb 2023

Contributed by Lukas

Copywriting Series #1   As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in t...

#144 Launch Retrospectives with Becky Rubenstein

07 Feb 2023

Contributed by Lukas

Launch Series #5What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a r...

#143 Facebook Ads for Launches with Jenn Possick

31 Jan 2023

Contributed by Lukas

Launch Series #4Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's ...

#142 Launch Email Strategy with Brittany McBean

24 Jan 2023

Contributed by Lukas

Launch Series #3Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.What if I told you that most of the sales an...

#141 Pre Launch Marketing Strategy with Brenna McGowan

17 Jan 2023

Contributed by Lukas

Launch Series #2One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.No mad rush of enrollments. ...

#140 How to Become a Launch Manager

10 Jan 2023

Contributed by Lukas

Launch Series #1Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the...

#139 Lessons of 2022 with Emily Reagan

20 Dec 2022

Contributed by Lukas

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles o...

#138 Video Marketing that Converts with Milan Kowalewski

13 Dec 2022

Contributed by Lukas

It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how t...

#137 Why You Must Always Charge for Your Services

06 Dec 2022

Contributed by Lukas

Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life s...

#136 Discovery Calls for Virtual Assistants with Tracie Patterson

29 Nov 2022

Contributed by Lukas

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better?  Discovery calls are relationship builde...

#135 Client Kick-Off Calls for Virtual Assistants

15 Nov 2022

Contributed by Lukas

From the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new wo...

#134 Four Post-Event Follow-up Tactics for Better Networking

08 Nov 2022

Contributed by Lukas

Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up.   This is how you keep the energy, excitement...

#133 How to Get Hired as Virtual Assistant with Allea Grummert

01 Nov 2022

Contributed by Lukas

Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar,...

#132 How to Use Storytelling in your Content Creation with Catherine Nikkel

25 Oct 2022

Contributed by Lukas

Humans love stories. We are attracted to them for pure survival’s sake!   But storytelling is also crucial for our marketing content. Yes, stories ...

#131: 3 Tactics to Raise your Rates as a Digital Marketing Assistant

18 Oct 2022

Contributed by Lukas

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the do...

#130: 2 Things You Need to be a Successful Freelancer

11 Oct 2022

Contributed by Lukas

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You...

#129 [Freelancer Story]: SAHM → Content Manager

04 Oct 2022

Contributed by Lukas

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet he...

#128 One Simple Question to Ask That Will Book You Out Fast as a Virtual Assistant

27 Sep 2022

Contributed by Lukas

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my st...

#127 [Freelancer Story] - How she quit her 9-5

20 Sep 2022

Contributed by Lukas

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set...

#126 [Freelancer Story]: How a Marketing Assistant Doubled Her Rates

13 Sep 2022

Contributed by Lukas

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started ...

#125 Age + Experience = Success As a Digital Marketing Assistant

06 Sep 2022

Contributed by Lukas

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.  I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed...

#124 Why Fiverr & Upwork Gigs Won’t Get You Booked Out

30 Aug 2022

Contributed by Lukas

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned ...

#123 How to Turn Your Freelance Work Into a Profitable Digital Course with Amy Porterfield

23 Aug 2022

Contributed by Lukas

Grab all of Amy's freebies here... Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Tu...

#122: 4 Lessons from Building & Launching My Digital Course

16 Aug 2022

Contributed by Lukas

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, so...

#121 How to Become a TikTok Manager with Allison Springer

09 Aug 2022

Contributed by Lukas

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting a...

#120 Ads & funnel strategy for service providers with Ashleigh Chanél

02 Aug 2022

Contributed by Lukas

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help. She now runs ...

#119 Social selling and discovery calls with Michelle Terpstra

26 Jul 2022

Contributed by Lukas

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to poss...

#118 Niching your services: client testimonials and SEO with Brittany Herzberg

12 Jul 2022

Contributed by Lukas

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to ...

#117 How to Write an SOP Teammates Actually Use

28 Jun 2022

Contributed by Lukas

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to he...

#116 The broadway actor turned content creator coach with Bret Shuford

14 Jun 2022

Contributed by Lukas

This week I’m chatting with Bret Shuford from CreativeLife Coach.    Bret is an openly - LGBTQ - working actor and content creator coach. He has p...

#115 How to Start Working Online as a Social Media Assistant

07 Jun 2022

Contributed by Lukas

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness an...

#114 How to shift from VA to DOO with Natalie Gingrich

31 May 2022

Contributed by Lukas

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and admi...

#113 Being an Indispensable Unicorn

24 May 2022

Contributed by Lukas

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a ...

#112 How to Raise your Rates as a Virtual Assistant

17 May 2022

Contributed by Lukas

You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the...

#111 How to Get Noticed in FB Groups as a Virtual Assistant

10 May 2022

Contributed by Lukas

When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One gre...

#110 Digital Marketing Side Job for Teachers

03 May 2022

Contributed by Lukas

Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men...

#109 The Strengths Coach who can expose your uniqueness

26 Apr 2022

Contributed by Lukas

It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when t...

#108 Create powerful nurture content with Tamika Auwai

19 Apr 2022

Contributed by Lukas

Tamika Auwai owns Orisha Creative, a nurture marketing agency that smart coaches call when they’re ready to get off the content creation treadmill f...

#107 The ex-hedge fund manager who helps women create healthy money habits

12 Apr 2022

Contributed by Lukas

This week we’re talking money with Chelsea Brennan of Smart Money Mamas.  Giving up a lucrative career as a hedge fund manager, Chelsea pursued a p...

#106 The meteorology major who flourishes as a virtual executive assistant

05 Apr 2022

Contributed by Lukas

What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found...

#105 5 Ways to Brand Yourself as a Freelancer with Rita Suzanne

29 Mar 2022

Contributed by Lukas

Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to a...

#104 The American Ninja Warrior who produces video content

22 Mar 2022

Contributed by Lukas

Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can ...

#103 How to Make Your Money Back When Investing In Online Courses

15 Mar 2022

Contributed by Lukas

Will you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And ...

#102 How I’ve Gone From Underpaid VA to Digital Unicorn

08 Mar 2022

Contributed by Lukas

Underpaid?  When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me. I...

#101 The small business owner who became a unicorn digital marketer

01 Mar 2022

Contributed by Lukas

Keri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog...

#100 The Starbucks manager who quadrupled her income

22 Feb 2022

Contributed by Lukas

Natasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing...

#99 What is a Unicorn Digital Marketing Assistant?

15 Feb 2022

Contributed by Lukas

Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get...

#98 A Not-So-Intimidating Take on Freelancer Contracts with Kelley Keller

08 Feb 2022

Contributed by Lukas

Time to put on your big girl pants and start understanding your contracts. Trademark and intellectual property lawyer Kelley Keller is here to sweep a...

#97 3 Things You Don’t Need for Your Business (that everyone tells you that you need)

01 Feb 2022

Contributed by Lukas

In the online space you have to be careful about watching others and thinking that’s what you need to be doing. A digital marketing services or virt...

#96 How to Market Yourself without Social Media

25 Jan 2022

Contributed by Lukas

Social media is NOT the only way to grow your freelance digital marketing or virtual assistant business. Let’s dive into four ways to get clients co...

#95 The SAHM + MOPS leader who finds herself with online work

18 Jan 2022

Contributed by Lukas

“I needed something that didn’t center around my kids,” said Britteney Barber who is a mom of three, Space Force spouse, and former elementary s...

#94 The property manager who discovered virtual assistant work (Claudia Bretz)

11 Jan 2022

Contributed by Lukas

Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to sch...

#93 Setting and achieving goals in your freelance digital services business in 2022 (Kristin Burke)

04 Jan 2022

Contributed by Lukas

Now this is how to kick off the new year! Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and persona...

#92 Eight things you need to start your virtual assistant business

14 Dec 2021

Contributed by Lukas

Want to start a virtual assistant business but afraid the cost will set you back?  Good news: starting a virtual assistant business doesn’t require...

#91 Ten profitable niches for virtual assistants

07 Dec 2021

Contributed by Lukas

I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. Wh...

#90 The designer who reveals top tips to improve your design portfolio (Aino Horsma)

30 Nov 2021

Contributed by Lukas

Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key!  Aino Horsma is a...

#89 The military spouse who built a 7- figure business with the help of VAs (Tamara Bennett)

23 Nov 2021

Contributed by Lukas

Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor I love her story s...

#88 The copywriter who shows how to be top choice over any competition (Amisha Shrimanker)

16 Nov 2021

Contributed by Lukas

Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospect...

#87 Three mistakes I’ve made as a virtual assistant

09 Nov 2021

Contributed by Lukas

Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes i...

#86 The organizer who created 3P's of productivity for service providers (Brittany Dixon)

02 Nov 2021

Contributed by Lukas

Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs impleme...

#85 How to find your perfect niche as a virtual assistant

26 Oct 2021

Contributed by Lukas

Let's talk about NICHING DOWN with your freelance business and being something other than a virtual assistant. Don't let this keep you STUCK. The goal...

#84 Why moms make the best virtual assistants and service providers

19 Oct 2021

Contributed by Lukas

Let’s hear it for the moms! I’m cheering you on in this episode by reminding you of what you’ve accomplished and why you can do BIG things in th...

#83 The marketer who explains why FB Ads should be one of your can-do services (Andrea Palten)

12 Oct 2021

Contributed by Lukas

Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital me...

#82 The copywriter who reveals her confidence hacks on pricing (Michelle Hunter)

05 Oct 2021

Contributed by Lukas

Believe it or not, Marketing Strategist & Copywriter Michelle Hunter started out in her career with an accounting degree and worked in the corporate w...

#81 The Hollywood actor who shares how to creatively repurpose video content (Mike Moreno)

28 Sep 2021

Contributed by Lukas

Content marketing can sometimes feel like a giant hamster wheel. Mike Moreno is going to help us be smart and efficient when posting content across v...