The Marketing Freelancer: Unicorns Unite
Episodes
#80 The tech whisperer who masters discovery calls with these tips (Alexandria Cox)
21 Sep 2021
Contributed by Lukas
Alexandria Cox is a launch strategist. She specializes in teaching by doing the work with the business owner or freelancer so they are empowered to do...
#79 The content marketer who teaches SEO keyword secrets that get you found (Rachel Lindteigen)
14 Sep 2021
Contributed by Lukas
Join us as we learn SEO keyword secrets for VAs from Rachel Lindteigen - founder of Etched Marketing Academy. She makes SEO easy to understand for ent...
#78 Four Processes Every Freelancer Needs in their Business (Grace Fortune)
07 Sep 2021
Contributed by Lukas
Grace Fortune is an online course strategist and copywriter who has had more jobs than she can count including an unfortunate gig handling toxic chemi...
#77 The brand photographer who built a dream business by goal setting (Shannon Claire)
31 Aug 2021
Contributed by Lukas
As a multi-passionate entrepreneur, Shannon Claire is a sought-after international brand photographer for million dollar brands, mentor, and coach for...
#76 The copywriter who converts with engaging welcome sequences (Allea Grummert)
24 Aug 2021
Contributed by Lukas
Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience t...
#75 The VA who became debt free by saying YES! (Amanda Krill)
17 Aug 2021
Contributed by Lukas
This is the story of how Amanda Arthur Krill paid off $64k in credit card debt in two years (without becoming a stripper.) Her story is very similar ...
#74 The jewelry artist who shares how VAs can help handmade sellers (Lucy Kelly)
10 Aug 2021
Contributed by Lukas
I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical pro...
#73 The mindset coach who helps freelancers banish limiting beliefs (Linda Perry)
03 Aug 2021
Contributed by Lukas
Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils th...
#72 The copywriter who niched down then branched out to success (Brenna McGowan)
27 Jul 2021
Contributed by Lukas
It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan - master copywriter - to help ...
#71 The brand whisperer who shares her best tricks for Instagram (Megan Otto)
20 Jul 2021
Contributed by Lukas
Busting your thumbs trying to show up on Instagram to get clients? Or maybe you're doing the opposite, completely avoiding the platform all together a...
#70 The stylist of the stars who helps women feel confident in their wardrobe (Elysha Lenkin)
13 Jul 2021
Contributed by Lukas
I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery ...
#69 The nurse who built a 7-figure biz with automations (Krissy Chin)
06 Jul 2021
Contributed by Lukas
Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. ...
#68 The music major who specializes in audience analytics (Ann Marie O'Braskin)
29 Jun 2021
Contributed by Lukas
Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online bus...
#67 The graphic designer who creates million dollar sales pages (Melissa Burkheimmer)
22 Jun 2021
Contributed by Lukas
Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch. Melissa Bu...
#66 The marketing strategist who reveals the do’s and don’ts of Pinterest ads (Sue Crites)
15 Jun 2021
Contributed by Lukas
Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content! B...
#65 The English teacher who strategizes podcast promotion on a budget (Kristin Espinar)
08 Jun 2021
Contributed by Lukas
Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us ...
#64 The licensed therapist who helps entrepreneurs stay sane and healthy (Jen Argue)
01 Jun 2021
Contributed by Lukas
I've seen it happen time and time again: Entrepreneur starts business journey. Entrepreneur works hours and hours to build her dream. In the process,...
#63 The ideal customer expert who knows how to find perfect audience (Denise Cornell)
25 May 2021
Contributed by Lukas
You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients. Denise Cornell is an Ideal Customer ...
#62 Ten ways running my own business has changed me as a person
18 May 2021
Contributed by Lukas
Through the last 11 years of building and running a business I’ve changed so much as a person. Sure I’ve gained confidence and skills, but I’ve ...
#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)
11 May 2021
Contributed by Lukas
She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big. Now Melissa C...
#60 Make this mindset shift TODAY Grow your freelancer biz TOMORROW
04 May 2021
Contributed by Lukas
This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get...
#59 The mindset coach who helps you slay imposter syndrome (Jen Grosso)
27 Apr 2021
Contributed by Lukas
Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Ent...
#58 Five must-have tools for virtual assistants
20 Apr 2021
Contributed by Lukas
I like to nerd out on techie tools and new ways of doing online marketing. But when it comes to my business, it wasn't hard to come up with my can't-l...
#57 The email marketer who wrote a bestseller while living in a RV (Liz Wilcox)
13 Apr 2021
Contributed by Lukas
I am super thrilled to bring copywriter (and NSYNC SuperFan) Liz Wilcox in the house to share how to turn followers into customers! She is the queen o...
#56 Ten tips for starting out new as a service provider or virtual assistant
06 Apr 2021
Contributed by Lukas
We all have worries and doubts when it comes to venturing into the unknown and doing something new. Today’s episode will give you encouragement and ...
#55 The virtual assistant who specializes as a real estate transaction coordinator (Christal Allen-Harrahill)
30 Mar 2021
Contributed by Lukas
Several months ago I had one of my all-star students (Whitney) in the group sharing her experience working as an assistant for a real estate agent. Sh...
#54 Three tasks an online business owner should hand off to a unicorn digital marketing assistant
23 Mar 2021
Contributed by Lukas
Where do you start? What service should you offer first? Here are my top three tasks you should take off your client’s plate first if you’re a dig...
#53 The medical administrator who runs a social media agency (Samantha Semans)
16 Mar 2021
Contributed by Lukas
Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way. This coffee -loving, mom of four started out as "j...
#52 How do you know when it's time to quit a client?
09 Mar 2021
Contributed by Lukas
Today, I’m sharing open and honest advice that no one really talks about in this freelancer world: knowing when it’s time to walk away from a clie...
#51 The marathoner who helps entrepreneurs cross the finish line (Ange Quinn))
02 Mar 2021
Contributed by Lukas
We all know that clients sometimes need a little more help than sending an email out every week or formatting a keyword-rich blog. Sometimes behind th...
#50 How to set and enforce boundaries in your virtual assistant business
23 Feb 2021
Contributed by Lukas
I’ve learned my lesson the hard way: being too accessible to clients, staying up too late to work on their business and having to do work on my vaca...
#49 The social media manager who won podcast awards (Jen Amos)
16 Feb 2021
Contributed by Lukas
I find it so inspiring to hear how other freelancers got started and found their niche. Today I’m chatting with award-winning podcaster Jen Amos abo...
#48 Three tips for media pitching for unicorn digital marketing assistants
09 Feb 2021
Contributed by Lukas
I’m seeing it every day in my inbox from biz owners … one of the most requested digital services right now is for help with podcast and media pitc...
#47 The finance coach who helps entrepreneurs put profit first (Sarah VanHoose)
02 Feb 2021
Contributed by Lukas
You're a business owner and it's time to have a plan. A plan to keep your expenses under control. A plan to pay those quarterly taxes without wincing....
#46 Freelance pricing models
26 Jan 2021
Contributed by Lukas
It’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your prici...
#45 The dentist who extracts core strengths from entrepreneurs (Jennifer Kim)
19 Jan 2021
Contributed by Lukas
Did you realize that many entrepreneurs hire based on personality types? Knowing yourself and your clients and how each of you operates will make a hu...
#44 Instagram tasks for the social media VA
12 Jan 2021
Contributed by Lukas
It’s not rocket science, but these three instagram tasks are so helpful to online business owners. If you can master them, learn the lingo, and love...
#43 The ESL teacher who schools brick and mortars on Instagram (Halima Salim)
05 Jan 2021
Contributed by Lukas
I teach my unicorn digital marketing assistant students to get their foot in the door with virtual work by approaching their local businesses. You'd b...
#42 Big Lessons of 2020
15 Dec 2020
Contributed by Lukas
It’s been one for the books! I’m not this crazy goal setter or planner, but I’d like to take some time to reflect on the wins of 2020 and my big...
#41 The EA to celebrities who coaches how to network with intention (Ali Jones)
08 Dec 2020
Contributed by Lukas
Let's be real, pretty much everyone who works behind-the-scenes likes it that way! We're not out to seek the limelight or want to be instafamous; howe...
#40 Three rules of essentialism for freelance service providers
01 Dec 2020
Contributed by Lukas
Book Nerd Alert! Let’s discuss the New York Times best-selling book Essentialism: The Disciplined Pursuit of Less by Greg McKeown and how you can ...
#39 Five must-dos to write a successful quiz funnel aka how not to make your quiz suck (Chanti Zak)
24 Nov 2020
Contributed by Lukas
Admit it, I know you've taken a quiz online (probably over on Buzzfeed) that was a total time suck and delivered awful results. Maybe you even quit in...
#38 Three BIG things to have in your freelance business contract
17 Nov 2020
Contributed by Lukas
You're not going to jail, but why does anything that have to do with the law seem so scary when you’re in business? Because we don’t want to screw...
#37 The tax attorney who helps creative entrepreneurs legit their biz (Braden Drake)
10 Nov 2020
Contributed by Lukas
***Fair warning: there are a couple F bombs in this episode, only because this tax and lawyer guy has named all of his programs and products Unf*ck Yo...
#36 The field marketer who clones brand voices (Justin Blackman)
03 Nov 2020
Contributed by Lukas
Over the last 10 years in freelancing, I have found that writing in the clients' voice is one of the hardest things to do. It’s hard when it’s a n...
#35 Tour vs Training Approach (What virtual assistant clients really want)
27 Oct 2020
Contributed by Lukas
Small business owners are over it. They absolutely do NOT want to hire someone to their team who they have to train. They want a virtual assistant and...
#34 The chef who conquered copywriting & quiz funnels (Chanti Zak)
22 Oct 2020
Contributed by Lukas
When I first heard Chanti Zak on a podcast I knew I needed to learn from her and find a way to get in her network. She combines two things I love: Em...
#33 Five online marketing areas every freelancer and virtual assistant should know
20 Oct 2020
Contributed by Lukas
You can’t be successful online without having a solid backing in these five online marketing areas. This is how you make yourself marketable, hireab...
#32 The principal solutionist who helps creatives succeed (Victoria Lambert)
15 Oct 2020
Contributed by Lukas
Goodness, my pool of unicorns is so talented and diverse in their educational backgrounds and work experiences. It never surprises me when I get new s...
#31 Are you cut out to be a freelance, self-employed business owner?
13 Oct 2020
Contributed by Lukas
Not everyone is cut out to run their own freelance, service providing business. This isn’t a typical job… where someone is going to meet you on th...
#30 The elementary teacher who wears two hats (Carolyn Gardner)
08 Oct 2020
Contributed by Lukas
Carolyn Gardner is a teacher, single mom and brand new unicorn graduate of the Unicorn Digital Marketing Assistant School (formerly known as the Digit...
#29 How to get started from nothing in your new freelance business
06 Oct 2020
Contributed by Lukas
You can absolutely start from scratch and build up your freelance business. You don’t need a lot. I am not about overcomplicating it. In this episod...
#28 The self-taught web designer who charges by the day (Sarah Masci)
01 Oct 2020
Contributed by Lukas
Did someone say day rates???? I am absolutely thrilled to bring Sarah Masci into the group to talk about day rates services. She has over 14 years exp...
#27 How to exploit with that one thing, and start your VA business
29 Sep 2020
Contributed by Lukas
Let's find a freelance game where the odds are in your favor. There’s one thing you’re really good at, where you’re better than most. We’ll ta...
#26 How to Transition from Virtual Assistant to Podcast Manager with Emily Porter
24 Sep 2020
Contributed by Lukas
We're going to open your eyes to the behind-the-scenes world of podcasting with my guest Emily Porter, owner of Emily Porter Productions. Emily is a P...
#25 Feeling guilty about money and charging clients
22 Sep 2020
Contributed by Lukas
Ever feel guilty when you send that large invoice of billable hours to your clients? Ever want to discount your rates just to help a client out of a t...
#24 The health coach who promotes VA internships vs work for free (Lauren Chante)
17 Sep 2020
Contributed by Lukas
I've asked my friend Lauren Chante, milspouse, mompreneur business woman and fitness & nutrition coach of Lauren Chante to give us insight on virtua...
#23 Ghosting clients...it’s not cool
15 Sep 2020
Contributed by Lukas
Ghosting … it happens all the time. A desperate business owner acts like they need to hire a VA like yesterday, you put in the effort to get your po...
#22 The systems guru who tells solopreneurs how to get organized
10 Sep 2020
Contributed by Lukas
I've invited my very smart and extremely organized friend & business consultant Kristen Westcott from Kristen Westcott Media to share her presentatio...
#21 Ten things to set yourself up for success for social media
08 Sep 2020
Contributed by Lukas
I would say about 85% of the job ops that come across my inbox are for social media help. So many online business owners need assistance with creating...
#20 The blog writer who turned into a copywriting coach (Jessie Lewis)
03 Sep 2020
Contributed by Lukas
So I've invited my friend Jessie Lewis, copywriting coach for online business owners, to help us get better at audience building for our clients. She'...
#19 Masterclasses, webinars, and virtual assistants
01 Sep 2020
Contributed by Lukas
No, this is not your typical PowerPoint presentation. There’s a huge opportunity for freelancers with any kind of writing, design, and/or social ski...
#18 The cat herder who became a sales funnel expert (Heather Hansen)
27 Aug 2020
Contributed by Lukas
I'm so excited to have one of my Unicorn students Heather Hanson speak with us about her new unicorn VA work life and what's happening in her business...
#17 SOPs for onboarding new VAs
25 Aug 2020
Contributed by Lukas
There are 2 types of business owners. One that has SOPs and one that doesn’t. The one with SOPs will make your life so much easier. Now let me tel...
#16 The psych major and VA who found the perfect niche (Kirst Navaroli)
20 Aug 2020
Contributed by Lukas
Today, my guest, Kirst Navaroli has an interesting story because she has an MA degree in Clinical Psychology and she is working REMOTELY for a Psychol...
#15 The story behind my digital course
18 Aug 2020
Contributed by Lukas
I had zero intentions of being a course creator. I was happy being behind the scenes. But then I realized I couldn’t take on any more clients or tea...
#14 The VA who became queen of Facebook (Rachel Miller)
13 Aug 2020
Contributed by Lukas
As you know, social media is one big part of what online business owners need help delegating ... most of us are familiar with Facebook. My very first...
#13 To resume or not to resume as a virtual assistant?
11 Aug 2020
Contributed by Lukas
So many of my students get stuck on updating their resumes… I have a little secret to share about resumes when applying for contractor jobs: you jus...
#12 The job-seeking go-getter who found the golden ring (Carrie Peterson)
06 Aug 2020
Contributed by Lukas
I'm so excited to have one of my Unicorn students - Carrie Peterson speak with us about her new unicorn VA work life and her business Carrie Peterson...
#11 Thinking of hiring a Facebook Community Manager?
04 Aug 2020
Contributed by Lukas
This business owner asked me this: “I’m thinking of hiring a community manager, what are some of the things I should ask him/her to do?” In this...
#10 The YMCA manager who took over Instagram (Tyler J McCall)
30 Jul 2020
Contributed by Lukas
If you’re helping clients on Instagram you gotta learn from the man himself -- Tyler J McCall. He’s one of those magic makers like YOU AND ME wh...
#9 Unicorn Survival Mode
28 Jul 2020
Contributed by Lukas
Won’t someone just fire me? I cannot possibly keep this up. By now you probably know if your school district is going to virtual online classrooms f...
#8 The teacher who manages online communities (Megan Ramus)
23 Jul 2020
Contributed by Lukas
You're in for a treat! One of my very own unicorn students - Megan Masterson Ramus - just got hired to a 6-figure entrepreneur's team as her Facebook ...
#7 Where do I find virtual assistant clients?
21 Jul 2020
Contributed by Lukas
This episode is on how to avoid VA scammy scams and where I find the good legitimate jobops. It really is all about networking so be thinking about wh...
#6 The milspouse who won over the realty world (Whitney Farley)
16 Jul 2020
Contributed by Lukas
Whitney Farley is a stay-at-home mom, military spouse and who is working for her local real estate agent. She is such a go getter! Whitney absolutely ...
#5 The top tasks unicorns VAs can do for an online business
14 Jul 2020
Contributed by Lukas
My favorite question from clients: What else can you do? This episode has additional digital marketing services to offer as a unicorn virtual assistan...
#4 The language arts teacher who transformed herself into a unicorn (Marilee Haynes)
09 Jul 2020
Contributed by Lukas
One of my newest students Marilee Haynes 5H Copywriting & Digital Marketing is already booked out as a digital media virtual assistant. Marliee has v...
#3 The label that doesn't quite fit - what is a VA?
09 Jul 2020
Contributed by Lukas
I’m having a bit of an identity crisis over here. My first big client Jennifer Allwood kept referring to me as her VA and I finally had to ask her w...
#2 The teacher-librarian who busted through with blogging services (Nicole Morgan)
09 Jul 2020
Contributed by Lukas
A few years ago when I first hired Nicole Morgan on to my team -- it was to help me with my client load. I was drowning. She answered my call. She had...
#1 The unicorns are coming
24 Jun 2020
Contributed by Lukas
Why unicorns… why now… and why me (Emily Reagan). This episode is going to explain it all. Welcome to the first episode of a podcast for virt...