The MarketingKind podcast
Episodes
JiaJia Smith on when purpose meets design
24 Mar 2026
Contributed by Lukas
"Most purpose-driven brands make the same mistakes. They lead with themselves. It's what they believe, what they want to see, and what the...
Jitske Kramer on navigating tricky times
13 Mar 2026
Contributed by Lukas
Tricksters are necessary to challenge the status quo. But when we elevate them to leaders, we risk ending up with 'Jack Sparrows as CEOs and...
Sarah Housley on become better futurists
05 Mar 2026
Contributed by Lukas
"...positive visions don't necessarily come with statistics. They come with creativity and imagination. And we don't make as much room fo...
Tony Juniper on how a fairer world will save our planet
08 Feb 2026
Contributed by Lukas
'This is a moment for big ideas. We can see the crumbling of the old order.' Paul Skinner, founder of MarketingKind, interviews Tony Juniper, ...
Rob Hopkins on How to Fall in Love With the Future
11 Jan 2026
Contributed by Lukas
This episode will open your mind to new ways of thinking about futures and how to create them.Paul Skinner, founder of MarketingKind, interviews Rob H...
Cass Sunstein on Manipulation
05 Dec 2025
Contributed by Lukas
Join Cass Sunstein, Nudge theory pioneer, to explore his latest thinking on behavioural economics and his latest book, Manipulation: What It Is, Why I...
Alexis Eyre on embedding sustainability at the heart of your marketing
17 Nov 2025
Contributed by Lukas
In this episode we explore with Alexis Eyre, co-founder of the Sustainable Marketing Compas and co-author of Sustainable Marketing, whether embedding ...
Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose
22 Oct 2025
Contributed by Lukas
In this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute ...
Charlie Martin on building trust through radical transparency
06 Oct 2025
Contributed by Lukas
In this episode we interview Charlie Martin, CEO and founder of The Anti-Greenwash Charter, to explore how we can build trust through radical transpar...
Paolo Taticchi and Melina Corvaglia-Charrey on leading sustainable change
11 Sep 2025
Contributed by Lukas
While over 90% of business leaders recognize the importance of sustainability, only 60% have a strategy in place. And many of these strategies are ine...
Dr Victoria Harvey on banning fossil fuel ads
27 Jul 2025
Contributed by Lukas
The UK advertising industry is the third largest in the world and is known for its creativity. And although many industry leaders are very concerned t...
Dr Mark Fabian on increasing your wellbeing
16 Jul 2025
Contributed by Lukas
In this episode Dr Mark Fabian, associate professor of Public Policy at Warwick University, associate fellow at the Bennett Institute at Cambridge Uni...
Tim Jackson on The Care Economy
23 Jun 2025
Contributed by Lukas
'It's more money for someone somewhere, but it's not more prosperity.'In this episode we interview Tim Jackson, author of Prosperity...
Nicole Mezzasalma on AI and Social Media
12 Jun 2025
Contributed by Lukas
We are all using AI every time we use social media (whether we want to or not), so in this episode Nicole Mezzasalma, Senior Consultant on Innovation ...
Anna Turns on how journalism can tackle climate change
29 May 2025
Contributed by Lukas
In this episode we gain insight into the role journalism can play in tackling climate change with the brilliant Anna Turns, journalist and broadcaster...
Raj Sisodia on Conscious Capitalism in the age of Trump
06 May 2025
Contributed by Lukas
In this episode Raj Sisodia explores the role of Conscious Capitalism and conscious marketing in the age of Trump. The discussion starts with the chao...
Rupert Read on activating the Climate Majority
07 Apr 2025
Contributed by Lukas
In this episode we interview Rupert Read on how we can engage the climate majority in taking on the needed work of transformative and strategic adapta...
Chris Baker on creating Change Brands
23 Mar 2025
Contributed by Lukas
"Move the money, change the world."This is the philosophy behind Chris Baker's brilliant book Obsolete: How Change Brands are Changing t...
Wim Vermeulen on the future of marketing
11 Mar 2025
Contributed by Lukas
In this episode Wim Vermeulen, keynote speaker, strategist, partner at BUBKA and author of Speak Up Now!, explores the future of marketing.Wim covers ...
Lotte Jones from The News Movement on the future of media
12 Feb 2025
Contributed by Lukas
In this episode Lotte Jones, Chief Commercial Officer of The News Movement, helps up to explore the future of media and how new media is pushing tradi...
Dr Chris Arnold on the importance of the 'S' in ESG
02 Feb 2025
Contributed by Lukas
In this episode Dr Chris Arnold encourages us to 'Think outside the tick-box' and 'Supercharge the "S" in ESG'. Chris says,...
Will Hutton on how we can remake Britain
15 Jan 2025
Contributed by Lukas
In this episode we hear from Will Hutton, one of the UK's most influential economics commentators, former editor-in-chief of The Observer, author of s...
Jonathan Gabay on creating brand trust in an AI world
18 Dec 2024
Contributed by Lukas
In this episode Jonathan Gabay shares with us what he has learned about how to create brand trust in an AI world from decades of work in marketing and...
Dennis Yi Tenen on storytelling in the age of AI
15 Dec 2024
Contributed by Lukas
In this episode Dennis Yi Tenen explores what the history of machine learning can tell us about the future of how AI technologies will impact storytel...
Kate Goldman-Toomey from Open Planet on empowering climate storytelling
08 Dec 2024
Contributed by Lukas
In this episode we learn from Kate Goldman-Toomey, Executive Director of Partnerships at Open Planet, how they are creating a library of high-quality ...
Neil Davidson on generative AI and creativity
17 Nov 2024
Contributed by Lukas
In this episode Neil Davidson shares what he is learning as part of his doctoral research on GenAI and creativity. In addition to his studies Neil is ...
Malka Older on scripting our way to a safer future
27 Oct 2024
Contributed by Lukas
In this episode we explore how we can narrate our way to a safer world with Dr Malka Older, humanitarian, academic and best-selling author of Infomocr...
Shana Gavron on the business value of biodiversity
23 Oct 2024
Contributed by Lukas
Our guest this episode is Shana Gavron, founder of Endangered Wildlife OU. Shana explains, "Biodiversity could be our greatest employer, our greatest...
Mike Berners-Lee and Lord Deben on truthfulness on the climate emergency
11 Oct 2024
Contributed by Lukas
This September MarketingKind members and guests came together at Citizen Good in London to explore how we can encourage greater truthfulness in public...
Jon Miller, author of The Activist Leader, on a new mindset for business
23 Jul 2024
Contributed by Lukas
This episode's special guest is Jon Miller, author of The Activist Leader: A New Mindset for Doing Business.Together we explore how we can all use an ...
Kian Bakhtiari on the power of collective imagination
14 Jul 2024
Contributed by Lukas
In this episode we explore with Kian Bakhtiari, founder of The People, how we can restore collective imagination in order to better solve society's bi...
Parisa Wright on tackling climate change through community
28 Jun 2024
Contributed by Lukas
In this episode we learn from Parisa Wright, founder of Greener & Cleaner, how their charity is tackling the loneliness epidemic, the cost of livi...
Manda Scott on how we can narrate our way to a better future
20 Jun 2024
Contributed by Lukas
In this episode Manda Scott, bestselling novelist, explores how Thrutopian narratives can give us 'a road map through' our current polycrisis existenc...
Philippa White on a people-first approach to leadership
16 Jun 2024
Contributed by Lukas
This episode's special guest is Philippa White, author of Return on Humanity: Leadership Lessons from All Corners of the World, and together we discus...
Steph Caswell on how to write brilliant business books
31 May 2024
Contributed by Lukas
In this episode Steph Caswell, writing coach and author of Dare to Write, shares her advice on how to turn our ideas into great business books. We ar...
Zak Gottlieb, co-founder of Bank.Green, on how to stop banks from funding climate chaos
24 May 2024
Contributed by Lukas
In this episode we learn from Zak Gottlieb, co-founder of Bank.Green, how they are influencing banks to support a more sustainable future rather than ...
Mark Evans on life after the big job
16 May 2024
Contributed by Lukas
In this episode we explore 'life after the big job' in a very open, honest and engaging conversation with Mark Evans, former Managing Director of Mark...
Rob Harrison-Plastow on unlocking emotional insights
12 May 2024
Contributed by Lukas
This episode's special guest is Rob Harrison-Plastow, CEO of insight agency Source Nine and climate communications and behaviour change expert. We a...
Arunjay Katakam, author of Generation Hope, on inclusive economics
06 May 2024
Contributed by Lukas
In this episode we explore inclusive economics with Arunjay Katakam, digital payments expert, social entrepreneur and author of Generation Hope: How I...
Sir Jonathon Porritt on finding hope in the climate emergency
24 Apr 2024
Contributed by Lukas
"We're just being outplayed when it comes to narratives about all of this. The devil has often had the best tunes..." This episode with Sir Jonathon P...
Tam Hussey on marketing to close the sustainability Say-Do gap
21 Apr 2024
Contributed by Lukas
This week's special guest is Tam Hussey, founder of Halo by Design, which is a strategic consultancy creating and delivering strategies to shift custo...
Jon Alexander on citizens vs consumers
14 Apr 2024
Contributed by Lukas
In this episode special guest Jon Alexander, author of Citizens: Why the Key to Fixing Everything is All of Us, shares why we need to change our 'cons...
Célia Pronto on how to become a non-executive director
28 Mar 2024
Contributed by Lukas
In this episode we explore how to become a non-executive director with Célia Pronto. Célia is the perfect person to ask for help with answering ...
Tom Fishburne, The Marketoonist, on humour to create positive change
22 Mar 2024
Contributed by Lukas
In this episode Tom Fishburne, The Marketoonist, breaks down how humour can be used to bring people together, to overcome barriers and to hold a mirro...
Polly Mackenzie, social purpose in enterprise
15 Mar 2024
Contributed by Lukas
In this episode Polly Mackenzie, Chief Social Purpose Officer at University of the Arts London, explores how we can mainstream social purpose in enter...
Joe Kenner, CEO of Greyston Bakery, open hiring
06 Mar 2024
Contributed by Lukas
Joe Kenner, CEO and President of Greyston Bakery, shares the incredible story of their award-winning social enterprise and how it is transforming how ...
Nathalie Nahai on how we can flourish in an age of AI
29 Feb 2024
Contributed by Lukas
In this episode we explore with Nathalie Nahai, expert in psychology, persuasive tech and human behaviour, how humans can flourish in an age of AI. Na...
Andy Burnham, Mayor of Manchester, on thinking bigger in politics
25 Feb 2024
Contributed by Lukas
In this episode we are joined by Andy Burnham, Mayor of Greater Manchester, to better understand the purpose of a mayor. We explore Andy's role as Chi...
Gemma Butler and Michelle Carvill on how marketing can save the planet
15 Feb 2024
Contributed by Lukas
In this episode Gemma Butler and Michelle Carvill explore some of the most high profile environmental and sustainability challenges facing businesses ...
David Boynton on leading purposeful enterprise in turbulent times
08 Feb 2024
Contributed by Lukas
In this episode we welcome the former global CEO of The Body Shop, David Boynton. We explore his perspective on The Body Shop's journey and the lead...
Gaia Vince on migrating our way to a more sustainable future
29 Jan 2024
Contributed by Lukas
In this episode Gaia Vince, award-winning broadcaster, journalist and science writer, shares how we can migrate our way to a more sustainable future. ...
Charlotte Hollins of Fordhall Farm, on the fight for community ownership
18 Jan 2024
Contributed by Lukas
In this episode Charlotte Hollins, manager of Fordhall Farm, shares the amazing story of how she and her brother Ben saved their family farm by making...
Solitaire Townsend on the leadership journey of a solutionist
14 Jan 2024
Contributed by Lukas
This episode covers everything from Solitaire's childhood growing up on a council estate and her early career working in social justice, to her curren...