Chapter 1: How do the top 0.1% actually invest their money?
how do the top 0.1% actually invest their money? Most people think they prioritize stocks and real estate, but that's completely wrong. I bought my first stock at 19, a rental property when I was 21. I was voted number one angel investor in all of Canada. I've even invested in companies alongside founders of Google and even Jay-Z. And here's what I've learned.
The top 0.1% follow a completely different strategy than you'd think. I'm gonna break down the four stages of how the wealthy actually invest their money, even if you're starting from scratch. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Stage one, invest in your foundation. The best thing you can do is invest in getting ready to receive. This is a non-negotiable.
First off, we need to prioritize your health, essentially your mental and your physical, because that's the baseline. Once you get rich, the only thing you care about is that you feel good about yourself having that money. If you're healthy, you have a thousand goals and dreams. If you're unhealthy and sick in the hospital, you've got one goal.
So we have to prioritize our fitness, our sleep, and our nutrition. All of those will impact your brain. My best investment is in me because I will take me with me for the rest of my life. You wanna make sure you, this body, this vehicle is dialed in. Here's a great hack. Go to an expensive gym, pay. When you pay, you pay attention, you prioritize.
The best part is if you go to that expensive gym, you'll also be there with other people that got money. See, cheap people don't go to expensive gyms. If you wanna elevate your life, get around other people, other CEOs, entrepreneurs, and folks who can actually support your dreams, pay to get access to the best gym and be sure to say hello to people. But that's just the baseline.
The next stage is where you'll see things start to turn for you financially, which is stage number two. Invest in your skills and your knowledge. The best investments, the best ROI is to just buy better thinking. Pay to get access to learn things.
Pay for the blueprint, pay for the answer on the test, pay to have somebody that spent 20 years learning a topic to give you everything they've learned in a compressed format. That will sharpen your skills to make you more valuable to get paid more. And then once you pay to get access to those teachers, turn those teachers into relationships.
My 12 year old son the other day bought his first digital course. He realized that for him to become more valuable, he has to pay people to teach him things so he doesn't spend all this time trying to do research, maybe finding the answers that he's looking for. You gotta find the people that have the courses.
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Chapter 2: What is the first stage of the wealthy's investment strategy?
Would you be surprised to find out that most of them write back? Many of them I've met in real life now, all because I decided to take the knowledge they shared with me, acknowledge that, tell it how it impacted my life.
And it turns out if somebody has taken 25 years of their experience, put it into a book, sold it for 20 bucks, and somebody emails, messages them to let them know how it impacted their life, they appreciate that. Most people won't make this decision because they can't see the ROI, but it's because they're not learning the right things. I call it just in time versus just in case.
Most people learn just in case they need it. That's like going to university. I read books for things I need to solve in my life today. Almost 20 years ago, I read a book called Never Eat Alone by a guy named Keith Ferrazzi. I was an introverted software programmer. I didn't want to talk to people. but I knew I had to learn how to network.
So I read his book and he taught me these crazy strategies. Like you should use meals to connect with people. You should invite people to work out with you. Your network is your net worth. Turns out wildly right. If you look at my life today, I don't meet with people new without bringing them for a workout. I do it on a founder's hike. I do it on a run. I've done it on the back of my boat.
Like that's just my rule. I even emailed Keith and kept in touch with him. And almost a decade later, I meet up with him in LA. And true to his character and what he wrote about in the book, he invited me for a workout and then for brunch to meet some of his friends. When you invest in your skills and your knowledge through coaching courses or any other format like books,
then you become more valuable. And here's the best part. Investments don't always require cash. Most authors, including myself, usually have a newsletter where they share strategies. Like mine is the Martell Method, where I teach you my top mindset, entrepreneurship, and growth tactics. If you want that, just click the link below in the description and join the community. It costs nothing.
If you're still stuck on this point, I want you to consider this. If I already knew what I needed to know to be successful, then the success would already be in my life. The fact that it's not means I have to go learn, develop my skills, develop my habits, develop my mindset so I can become the person who can easily bring those outcomes into my life. you gotta keep investing.
So here are some very tactical ways that you can go about investing in your skills and knowledge. The first one is build what I call a centurion council. Essentially it's a hundred mentors list. I like to make it 25 authors, 25 operators. These are people actually running companies, 25 coaches, people that teach people.
And then 25 peers, folks that are one or two years ahead of where you want to be. Once you do that, read everything about them, read their books, watch their content, test their methods, see if it works for you. I call that bathing in the waterfall of their knowledge. Once you've done that and you've gotten some value from them, then I want you to reach out to connect or hire them.
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Chapter 3: Why is investing in your skills and knowledge crucial?
It's like being a roofer and manually nailing all the roof shingles to the roof when you could buy a nail gun and get like literally 10 times more productivity. The other one is blueprints or playbooks. Like I mentioned, paying for shortcuts instead of trial and error is a pro move. All the richest people do this every day. They pay for consultants. They pay for mentorship.
They will pay anybody for an hour of their time. I'm on Instagram all the time, messaging all of you or chatting with people or trying to find new people to follow. And if I see somebody sharing something really cool, my go-to is, hey, what would an hour of your time cost? Most of them look at my profile and go, well, I think it'd be a fun conversation. How about free?
I'm like, sounds good to me. Sometimes they'll go 30 grand. Guess what? For the right person, 30 grand for an hour of their time. So I can learn everything that they've learned in the last 20 years is the best investment I can make to unblock an area of my life. Another one is coaches and consultants.
And yes, we talked about this in skills and knowledge, but this is way different because now we're talking about the business. See, most entrepreneurs will hire coaches or consultants for themselves. I'm talking about hiring more specialized people for the departments, for the people leading their department, so that you get the right person inside the company helping develop the people.
Because when you build the people, the people build the business. Too often, all the knowledge and information is bottlenecked by the CEO. Push it down to the people that are doing the work.
My favorite recent example of this is helping my creative director create a mastermind of incredible people that were also creative directors or video editors or people creating content that he could learn from. Both provide value, sharing with them and them providing value back with their lessons learned.
Masterminds is a powerful strategy that I think that every CEO should ask their leaders to build for themselves because proximity equals acceleration. What's crazy is for seven years, I tried to build a business. Two companies back to back failed. It wasn't until I hired a business coach, his name was Bob, to teach me business. And I know it's like, I'm an entrepreneur. I know business.
Guess what? Turned out I didn't understand how to actually do the business stuff. I was good at writing code. I could build software. That's like 10% of the overall business. In the first year, Bob mentored me and coached me to do almost a million dollars in revenue. That was wild. Two failed companies over seven years. In the first 12 months, almost a million in revenue. The power of people.
giving you the blueprint so you don't have to sit there and figure it out yourself is a massive investment. Some people are stuck wanting to learn everything themselves. That's slow. All these are examples of like outside help, but guess what? Inside your business, you can learn to buy back your time.
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