The Master Your Business Podcast
Episodes
169. Nervous System, Stress, Sales & Scaling
24 Mar 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
168. 5 Bio-Hacks for Better Decision Making and Focus
17 Mar 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
167. The Hidden Reason You Avoid Selling
10 Mar 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
166. The 5 Behaviors Behind High-Performance Teams
03 Mar 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
165. Scale Smarter: What to Do Next When You’re Ready to Grow
24 Feb 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
164. Why YouTube-First Content Strategy Is Shockingly Simple for Business Growth
17 Feb 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
163. LinkedIn Works Better When You Decide These 3 Things
10 Feb 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
162. Tony Banta: Client Success Is Everything (Here’s Why)
03 Feb 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
161. How to Know When to Raise Your Prices
27 Jan 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
160. From Agile Founder to Real CEO: The Shifts You Can’t Skip
20 Jan 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
159. 2026 Goal Setting the CEO Way: Direction Over Destination
13 Jan 2026
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
158. How Coaches Can Start and Grow on Substack Before It’s Crowded
06 Jan 2026
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
157. LinkedIn Strategy 2026: Turning Visibility Into Clients
30 Dec 2025
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
156. Meredith DeSantos on Human Design for Business
23 Dec 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
155. Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)
16 Dec 2025
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
154. The 5 Stages of Burnout High-Performing Entrepreneurs Should Know
09 Dec 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
153: The Expert Trap: When Growth Kills Scale
02 Dec 2025
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
152. 7 event strategy moves every expert needs now
25 Nov 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
151. 3 Hook Types That Trigger Instant Attention
18 Nov 2025
Contributed by Lukas
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, e...
150. How to automate without losing the human touch
11 Nov 2025
Contributed by Lukas
with Stephanie Bonnie & Deborah Crompton from Stebbington LtdFeeling buried under spreadsheets and manual tasks that eat your time and energy? It’...
149. 8 Steps to Marketing Momentum That Actually Brings Clients In
04 Nov 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
148. How to Scale with Anti-Hustle Entrepreneurship
28 Oct 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
147. 3 Ways To Reduce Founder Decision Fatigue Today
21 Oct 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
146. How to Use Google Analytics to Find Your Best Clients with Matt Lubaroff
14 Oct 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
145. 3 Steps to Build Trust So You Win Clients Faster
07 Oct 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
144. Stop Fixing Weaknesses: Start Scaling with Gallup Strengths with Margaret Kennedy
30 Sep 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
143. How to Use Neuromarketing to Tell Brand Stories That Stick
23 Sep 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
142. How to Stop Hackers in Their Tracks For Small Businesses with Bryan Altimas
16 Sep 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
141. Personal Branding For Service Providers: The 2025 Success Plan
09 Sep 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
140. Selling to Corporates is Easier Than You Think with Jessica Lorimer
02 Sep 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
139. What Happens When You Treat Visibility Like a Strategy
26 Aug 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
138. The Creative Podcast Strategy That Made Mike Richards a Micro-Influencer
19 Aug 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
137. How to Build a Scalable Offer That Won't Burn You Out
12 Aug 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
136. Top 7 Reasons Kajabi Is the Smartest Choice for Coaches
05 Aug 2025
Contributed by Lukas
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experienc...
135. 6 Stories Every Business Owner Needs to Attract More Clients
29 Jul 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
134. How to Become a Neuro-Effective Business Owner and Scale with Ease
22 Jul 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
133. Simple Steps to Become the Obvious Choice for Your Dream Clients
15 Jul 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
132. Joey Coleman Reveals the 8 Steps to Keep Every Client
08 Jul 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
131. 5 Happiness Hacks That Actually Make You More Money
01 Jul 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
130. The Owner vs Operator Trap That’s Holding Your Business Back
24 Jun 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
129. How to Use Strategic Thinking to Lead in Uncertain Times
17 Jun 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
128. How to Master Business Finances Without Feeling Overwhelmed
10 Jun 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
127. How the Smartest Entrepreneurs Scale Back to Grow Bigger
03 Jun 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
126. How to Overcome The Fear of Doing LinkedIn Videos & Show Up Confidently
27 May 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
125. The Simple Sales Strategy Coaches Need That No One’s Teaching
20 May 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
124. Why More Money Won’t Fix Your Money Problems with Denise McGarry
13 May 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
123. Why You Need a Clear Client Journey Map to Scale Profitably
06 May 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
122. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks
29 Apr 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
121. How to Write a Brand Message That Attracts High-Paying Clients
22 Apr 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and m...
120. How to Build Confidence When You Don’t Believe in Yourself
15 Apr 2025
Contributed by Lukas
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience ...
119. Think Like a 7 Figure Business Owner Before You Become One
08 Apr 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
118. How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase Productivity
01 Apr 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
117. 8 Smart Ways to Scale Your Income Without Overwhelm
25 Mar 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
116. 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger Dooley
18 Mar 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
115. The $0 Marketing Strategy That Drives More Clients Than Ads
11 Mar 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
114. How To Master LinkedIn Live Events To Increase Your Credibility and Leads
04 Mar 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
113. The Pricing Strategy That Helps You Close More Deals Faster
25 Feb 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
112. 3 Simple Strategies to Improve Your Business Presentation with Maureen McCowen
18 Feb 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
111. Social Media Automation – How to Scale Without the Overwhelm
11 Feb 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ex...
110. LinkedIn Lead Generation for Coaches: 3 Strategies to Boost Sales with Manuel Hartbauer
04 Feb 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ...
109. 9 Simple Steps to Create a Whole Year's Marketing Plan
28 Jan 2025
Contributed by Lukas
Send us a textReady to kick your business into high gear for 2025? In this episode of the Master Your Business Podcast, we show you how to map out a w...
108. 3 Insightful Tips To Achieve Team Leadership That Fuels Your Small Business Growth
21 Jan 2025
Contributed by Lukas
Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, ...
107. How to Pivot On Purpose For Service Business Growth
14 Jan 2025
Contributed by Lukas
Send us a textSometimes you just know that something is off in your business. It could be because your bank balance is screaming it! So if you’re co...
106. How Client Co-Creation Can Energise You and Result in Business Success
07 Jan 2025
Contributed by Lukas
Send us a textIt’s obvious. But sometimes what’s in plain sight is overlooked. Businesses are made for people by people. The more we connect to th...
105. How to Create Passive Income Offers You Can Sell While You're Sleeping
31 Dec 2024
Contributed by Lukas
Send us a textReady to earn cash while you sleep? In this episode of the Master Your Business Podcast, we break down how to create passive income offe...
104. How to Use Consistency and Engagement to Grow Your Online Community with Zoe Whitman
24 Dec 2024
Contributed by Lukas
Send us a textReady to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I...
103. How to Rest over the Christmas Holidays While Growing Your Service Business
17 Dec 2024
Contributed by Lukas
Send us a textReady to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can e...
102. What if Everything You Knew About Business Success Was Wrong? with Elizabeth Hamilton Guarino
10 Dec 2024
Contributed by Lukas
Send us a textIs your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL succes...
101. Screw Overnight Success! The Power of Patience for Entrepreneurs
03 Dec 2024
Contributed by Lukas
Send us a textEver feel like you're on the Success Express, chugging along but not getting anywhere fast? Yeah, we've all been there. In e...
100. How to Successfully Apply The "Find-Win-Keep" Customer Experience Strategy With Ian Golding
26 Nov 2024
Contributed by Lukas
Send us a textWant to build a business that doesn't just survive but thrives? Then you've got to listen to this episode of the Master Your B...
99. How You Can Disrupt Your Industry By Using Values To Drive Business Success
19 Nov 2024
Contributed by Lukas
Send us a textReady to shake things up in your industry and achieve explosive success? In this episode of the Master Your Business Podcast, I dive dee...
98. 5 Mindset Hacks For Resilience To Overcome Any Setback In Your Business with Stephen Lock
12 Nov 2024
Contributed by Lukas
Send us a textOvercome business setbacks, embrace change, cultivate positivity and turn challenges into growth opportunities with 5 mindset hacks from...
97. The Emotional Rollercoaster of Buying (and How to Guide Your Clients to "Yes!" )
05 Nov 2024
Contributed by Lukas
Send us a textDiscover the power of emotional resonance in sales and tips to guide your clients to a confident “yes!” and build long-lasting relat...
96. How To Unlock Business Growth With Targeted LinkedIn And PPC Campaigns with Garrett Hansen
29 Oct 2024
Contributed by Lukas
Send us a textDiscover how to unlock business growth using targeted LinkedIn ads and PPC campaigns with expert insights from Garrett Hansen.Enhance yo...
95. How to Unlock Your Brand Archetype for Unstoppable Business Growth
22 Oct 2024
Contributed by Lukas
Send us a textLearn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The M...
94. How to Use SEO to Grow Your Service Business with Sally Howard
15 Oct 2024
Contributed by Lukas
Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this e...
93. 3 Steps to Ditch Shiny Object Syndrome and Accelerate Your Business Growth
08 Oct 2024
Contributed by Lukas
Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this e...
92. How to Use the Value Quotient to Drive Business Growth with Lynn Hunsaker
01 Oct 2024
Contributed by Lukas
Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this e...
91. How Self Care Can Help You Make More Money In Your Business
24 Sep 2024
Contributed by Lukas
Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this e...
90. How to Use "What If?" for Innovation & Collaboration Success with Andy Starr
17 Sep 2024
Contributed by Lukas
Send us a textLearn how to unlock the power of "what if" thinking for innovation and collaboration success in your business, with expert ins...
89. 5 Strategies for Ambitious Entrepreneurs to Break Free from Self-Doubt
10 Sep 2024
Contributed by Lukas
Send us a textFeeling like a fraud when you're crushing it? Imposter syndrome is REAL. Discover 5 powerful strategies to ditch self-doubt and ste...
88. 7 Steps To Creating Irresistible Offers That Sell Themselves With Rachael Howourth
03 Sep 2024
Contributed by Lukas
Send us a textLearn 7 proven strategies to create irresistible offers that attract high-paying clients and make your service business thrive with Rach...
87. 5 Advanced Marketing Strategies Seasoned Professionals Can Use To Grow Your Business
27 Aug 2024
Contributed by Lukas
Send us a textDiscover 5 advanced marketing strategies to attract high-value clients for seasoned professionals who want to take their business to the...
86. How to Write Words That Sell. Copywriting Secrets with Michelle Ryan
20 Aug 2024
Contributed by Lukas
Send us a textHow to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with...
85. How To Plan A Month's Worth Of LinkedIn Posts In One Day
13 Aug 2024
Contributed by Lukas
Send us a textFeeling overwhelmed by LinkedIn? Learn how to streamline your content creation process and plan a month's worth of engaging posts i...
84. How Entrepreneurs Can Achieve Work-Life Integration with Annie Croner
06 Aug 2024
Contributed by Lukas
Send us a textDiscover time management hacks, productivity strategies, and how to prioritise like a boss to achieve work-life integration with Annie C...
83. Laugh All The Way To The Bank By Being Funny In Your Marketing
30 Jul 2024
Contributed by Lukas
Send us a textDiscover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Busin...
82. How to Build a Brand Customers Love: Lessons from Wes Henstock
23 Jul 2024
Contributed by Lukas
Send us a textWant a brand customers love? Branding rebel Wes Henstock shares his top secrets. Learn how to stand out, connect with customers, and bui...
81. How The Right Words Move People Along To Become Your Paying Clients
16 Jul 2024
Contributed by Lukas
Send us a textDiscover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Busin...
80. How to Turn Zoom Calls into Content Gold. YouTube Marketing Made Easy with Connor Clayton
09 Jul 2024
Contributed by Lukas
Send us a textDiscover how to transform client calls into searchable, valuable YouTube videos that grow your business with Connor Clayton from Precisi...
79. Why You Have To Spend To Save: The Business Investment Paradox
02 Jul 2024
Contributed by Lukas
Send us a textDiscover how investing in yourself through coaching and mentoring can actually save you money and skyrocket your business growth.Timesta...
78. The Secrets to Virtual Assistant Success for Your Service Business with Laura Weeden
25 Jun 2024
Contributed by Lukas
Send us a textUnlock business growth with virtual assistants! Expert Laura Weeden reveals tips to find, hire and maximise VAs for operations, producti...
77. 5 Expert Tips To Revive LinkedIn For Your Service Business
18 Jun 2024
Contributed by Lukas
Send us a textIs LinkedIn dead for your business? This episode holds 5 Pro tips to revive your profile, attract ideal clients, and ditch the endless s...
76. Overcoming Public Speaking Challenges for People Who Want to Be Thought Leaders with Ed Darling
11 Jun 2024
Contributed by Lukas
Send us a textConquer stage fright, unlock your natural charisma, deliver powerful presentations, and build your thought leader brand with tips from E...
75. Client Love: How to Keep Them Coming Back with Irresistible Offers
04 Jun 2024
Contributed by Lukas
Send us a textLearn how to nurture clients, deliver amazing experiences, and create irresistible offers that keep them coming back.Enhance your listen...
74. Why Story-Powered Marketing Will Help You Succeed in Your Service Business with Dr JJ Peterson
28 May 2024
Contributed by Lukas
Send us a textLearn secrets to customer-converting marketing! Dr. JJ Peterson spills top storytelling tips to boost your business on the Master Your B...
73. How to Leverage the Power of Strategic Thinking to Level Up Your Success
21 May 2024
Contributed by Lukas
Send us a textFeeling stuck or outmatched in your business? Discover how thinking strategically can transform you from a player to a game-changer.For ...
72. Boosting Productivity and Focus in Your Business with Brain-Friendly Practices with Dr Aine O'Dea
14 May 2024
Contributed by Lukas
Send us a textIn episode #72 of The Master Your Business Podcast, I team up with leadership consultant Dr. Áine O’Dea to learn about how neuro-lead...
71. What is Brand Tone of Voice? (And Why It Matters) To Your Service Business
07 May 2024
Contributed by Lukas
Send us a textWhat's Brand Tone of Voice and Why Should Your Service Business Give a Damn?You know those brands that talk your language, they jus...
70. How to Hire Right Every Time in Your Service Business with Louisa Meehan
30 Apr 2024
Contributed by Lukas
Send us a textHiring your first employee is a major milestone for your business. It can feel like stepping into uncharted territory. I know for sure w...