Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs. Articles Mentioned: The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow How Strategy Champions win Theme music composed, performed, and produced by Joy NgiawSee www.mckinsey.com/privacy-policy for privacy information

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