The Medical Sales Guide: Close More B2B Deals & Crush Your Quota

If You're Feeling Helpless, Get Helpful

03 Dec 2025

Contributed by Lukas

Brandon shares a personal story from his early days in medical aesthetics sales. Reflecting on Q4 of his second year, he recounts the pressure of meet...

Is My Ego Slowing Me Down?

03 Sep 2025

Contributed by Lukas

Brandon discusses the impact of ego on personal and professional growth. He reflects on the ego's role in preserving self-identity and how it can hind...

Are You Ready For Disruption?

15 Aug 2025

Contributed by Lukas

Brandon discusses the transformative impact of AI on various industries, particularly medical sales. He shares a personal experience with an AI-driven...

Are You Convicted Or Just Committed To Your Sales Role?

06 Aug 2025

Contributed by Lukas

Brandon discusses the difference between being committed and being convicted in sales. He emphasizes that while committed individuals go through the m...

What To Do When You Land Your Dream Job In Medical Sales

18 Jul 2025

Contributed by Lukas

Brandon discusses the importance of prioritizing energy, mastering the craft, and hitting benchmarks in your first year in medical sales. New hires sh...

How To Raise Your Identity In Medical Sales

02 Jul 2025

Contributed by Lukas

Brandon discusses the importance of identity in achieving goals, emphasizing the need for intentional self-awareness and conscious effort to change yo...

Sell The Feeling And Win Big

18 Jun 2025

Contributed by Lukas

Brandon discusses the art of selling feelings rather than products, emphasizing the importance of building deep rapport with clients. He introduces th...

It's Time To Make A Decision To Not Be Mediocre In Medical Sales

30 May 2025

Contributed by Lukas

Brandon shares a personal story about overcoming mediocrity in sales. He recounts his experience selling CoolSculpting in its early days, emphasizing ...

How To Sell To Wealthy Prospects In Medical Sales

14 May 2025

Contributed by Lukas

Brandon discusses strategies for selling to high-income, high-net-worth clients. He emphasizes the importance of not projecting your own financial sit...

The Power Of The Digital Detox In Sales

30 Apr 2025

Contributed by Lukas

Brandon discusses the benefits of a digital detox, sharing his personal experience of attempting a 24-hour detox during a spring break trip. Despite i...

Control The Controllables In Medical Sales

23 Apr 2025

Contributed by Lukas

Brandon discusses the importance of controlling the controllables in medical sales, especially in a tough economic climate. He emphasizes the need for...

Dark Energy In Medical Sales

20 Mar 2025

Contributed by Lukas

Brandon discusses the concept of "dark energy" in sales, which is a reserve of motivation derived from painful experiences like anger, shame, and rese...

The Law Of Detachment In Medical Sales

12 Mar 2025

Contributed by Lukas

In this episode, Brandon discusses the universal laws of detachment and reciprocity, suggesting that by focusing on principles and adding value, succe...

Turn Your Insecurities Into Superpowers

05 Mar 2025

Contributed by Lukas

In this episode, Brandon discusses the importance of understanding your "why" in achieving success. He emphasizes that the true "why" often involves d...

You Get Out Of Life What You Put Into Life With Mark Nye

13 Feb 2025

Contributed by Lukas

In this episode, Brandon is joined by his father, Mark, and they discuss the importance of avoiding victimhood, tackling hard tasks first, and having ...

Great Leadership Is Often Inverse Of The Circumstances

05 Feb 2025

Contributed by Lukas

In this episode, Brandon discusses the emotional highs and lows of sales meetings, particularly during award ceremonies. He emphasizes the importance ...

How To Navigate The Seasons Of Medical Sales

22 Jan 2025

Contributed by Lukas

In this episode, Brandon discusses the importance of national sales meetings and award ceremonies in the medical sales industry. He emphasizes the sig...

Say Goodbye To Last Year And Focus On A New Story For This Year In Medical Sales

08 Jan 2025

Contributed by Lukas

In this episode, Brandon discusses transitioning from 2024 to 2025, emphasizing the importance of learning from past experiences and setting ambitious...

Get Clear On Your 2025 In Medical Sales

01 Jan 2025

Contributed by Lukas

In this episode, Brandon reflects on his growth in 2024 and shares strategies for a successful 2025. He emphasizes the importance of mental and emotio...

What To Do When You Start Your New Medical Sales Job

12 Dec 2024

Contributed by Lukas

In this episode, Brandon discusses the challenges and strategies for new medical sales reps. He emphasizes the importance of integrating new hires and...

I Get To Solve These Problems Vs. I Have To Solve These Problems In Medical Sales

04 Dec 2024

Contributed by Lukas

In this episode, Brandon discusses the challenges of maintaining a positive mindset during the busy holiday season and throughout the year. He emphasi...

The Most Certain Person Wins In Medical Sales

27 Nov 2024

Contributed by Lukas

In this episode, Brandon discusses the importance of confidence in sales interactions. He emphasizes that being the most certain person in a conversat...

How To Regain Your Ambition In Medical Sales

20 Nov 2024

Contributed by Lukas

In this episode, Brandon reflects on the chaotic year and challenges you to reconnect with your original goals and ambitions. Most people struggle to ...

Get The Right People On The Bus

06 Nov 2024

Contributed by Lukas

In this episode, Brandon discusses the importance of having the right people in the right roles within an organization, as highlighted in Jim Collins'...

Sometimes All You Need Is A Reframe

31 Oct 2024

Contributed by Lukas

In this episode, Brandon discusses the importance of seeking advice from individuals who have achieved what you aspire to, rather than relying on conf...

Why It Is Important To Know Your Prospects' Model Of The World

16 Oct 2024

Contributed by Lukas

In this episode, Brandon discusses the importance of understanding the "model of the world" concept from Neuro-Linguistic Programming (NLP) in sales. ...

How To Handle Bad Credit In Medical Sales

02 Oct 2024

Contributed by Lukas

In this episode, Brandon discusses the impact of deteriorating credit markets on sales performance, particularly in medical equipment. With consumer c...

Financial Freedom Is Easier Than You Think

18 Sep 2024

Contributed by Lukas

In this episode, Brandon shares a candid look at the often-overlooked path to financial independence. He reflects on his own financial mistakes, credi...

Integrity In Your Work Leads To Confidence

11 Sep 2024

Contributed by Lukas

In this episode, Brandon dives deep into the true meaning of integrity, especially in the sales world. He challenges you to take an honest inventory o...

The Striver's Morning Routine

04 Sep 2024

Contributed by Lukas

In this episode, Brandon reveals a powerful yet simple morning routine that has fueled his personal and professional growth for five years. Forget com...

What To Do After The 90-Day Enthusiasm Wears Off

21 Aug 2024

Contributed by Lukas

In this episode, Brandon dives deep into the critical importance of discipline in hiring, culture, and sales performance. Reflecting on recent intervi...

Certainty Will Get You Sales

14 Aug 2024

Contributed by Lukas

In this episode, Brandon discusses the crucial role of certainty in sales. He explores how confidence in your product, company, and self is essential ...

How To Beat The Summer Slump

07 Aug 2024

Contributed by Lukas

In this episode, Brandon discusses the challenges of maintaining momentum during the summer and offers practical advice to regain control. He emphasiz...

Make Space For Growth

24 Jul 2024

Contributed by Lukas

In this episode, Brandon dives into the quest for emotional intelligence, peace, and happiness beyond business goals. Reflecting on his journey, inclu...

Don't Get Addicted To The Distractions Right Now

12 Jul 2024

Contributed by Lukas

In this episode, Brandon addresses the overwhelming distractions of the political season and its impact on business focus. Learn strategies to maintai...

What Is Your Love Language In Sales?

19 Jun 2024

Contributed by Lukas

In this episode, Brandon discusses the concept of "Sales Love Languages," inspired by Gary Chapman's famous book. Discover how understanding personal ...

The Path To Seven Figures In Medical Sales

13 Jun 2024

Contributed by Lukas

In this episode, Brandon reveals that achieving seven-figure success requires dedication beyond typical work hours. He emphasizes the importance of im...

How To Handle A 10-Minute Meeting In Medical Sales

29 May 2024

Contributed by Lukas

In this episode, Brandon delves into the challenges and strategies of managing multiple daily sales meetings effectively. Learn how to optimize your s...

How To Protect Your Sales Ego

16 May 2024

Contributed by Lukas

In this episode, Brandon revisits a key sales concept from his early career, inspired by a recent winning streak from one of his teams. He emphasizes ...

Leading A High Performance Sales Team

08 May 2024

Contributed by Lukas

In this episode, Brandon shares an encore presentation of his appearance on The Sales Leadership Awakening Podcast with Colleen Stanley and Steven Ros...

How To Handle The Objection Of, "I Need To Speak To My Spouse" In Medical Sales

01 May 2024

Contributed by Lukas

In this episode, Brandon discusses the art of selling capital equipment to small businesses by winning over the spouse, a pivotal but often overlooked...

How Is Private Equity Changing The Landscape In Medical Sales?

17 Apr 2024

Contributed by Lukas

In this episode, Brandon discusses private equity's impact on small medical practices as well as medical aesthetic practices and how to position techn...

When Times Get Tough We Default To Our Standards In Sales

10 Apr 2024

Contributed by Lukas

In this episode, Brandon discusses how challenging times push people back to their standards rather than goals. He emphasizes the importance of settin...

How To Deal With Stress And Anxiety In Medical Sales

27 Mar 2024

Contributed by Lukas

In this episode, Brandon discusses managing stress and anxiety in medical sales, emphasizing acceptance of these emotions as part of achieving success...

What To Do When You Find Yourself In A Competitive Situation In Medical Sales

21 Mar 2024

Contributed by Lukas

In this episode, Brandon discusses navigating competitive sales scenarios. He emphasizes staying calm to avoid appearing needy or defensive. Understan...

Which Matters More, Desire Or Discipline In Medical Sales?

06 Mar 2024

Contributed by Lukas

In this episode, Brandon delves into the crucial interplay of desire and discipline in achieving career goals. Emphasizing the need to know your perso...

Why It's Better For Customers To Buy In Q1 In B2B Medical Sales

28 Feb 2024

Contributed by Lukas

In this episode, Brandon discusses the unique opportunities for buyers in Q1, emphasizing the importance of rebuilding and targeting new prospects. He...

Overcoming Objections In B2B Medical Sales

21 Feb 2024

Contributed by Lukas

In this episode, Brandon discusses a critical aspect of sales: handling objections. He contrasts outdated methods with advanced strategies, emphasizin...

How Go Get Through The Q1 Lull In B2B Medical Sales

14 Feb 2024

Contributed by Lukas

In this episode, Brandon discusses strategies for navigating the challenging Q1 lull in medical sales. He explores the post-sales meeting crash, the i...

How To Hire "A" Players Into Your Organization In B2B Medical Sales

07 Feb 2024

Contributed by Lukas

In this episode, Brandon delves into the crucial topic of hiring A-level talent for organizational growth. He provides insights for both hiring manage...

How To Be The Most Effective Player-Coach In B2B Medical Sales

24 Jan 2024

Contributed by Lukas

In this episode, Brandon explores the crucial role of a player-coach in companies, addressing leadership challenges and sharing insights on hiring, re...

Reputation And Relationships Are Assets In B2B Medical Sales

10 Jan 2024

Contributed by Lukas

In this episode, Brandon discusses the importance of reputation and relationships in sales and business. Sharing insights from a recent coaching call,...

Goal Setting For Your B2B Medical Sales Business In 2024

03 Jan 2024

Contributed by Lukas

In this episode, Brandon discusses a unique approach to goal setting for 2024. Breaking away from conventional SMART goals, he explores a more philoso...

End Of The Year Mindset In B2B Medical Sales

27 Dec 2023

Contributed by Lukas

In this episode, Brandon reflects on the tumultuous year, celebrating remarkable successes in sales despite challenges. Urging relentless drive and de...

When Is It Time To Change Your B2B Medical Sales Strategy?

13 Dec 2023

Contributed by Lukas

In this episode, Brandon delves into the pivotal question of when to change your sales strategy. As the year concludes, he urges reflection on persona...

How To Re-Engage Old B2B Medical Sales Opportunities

06 Dec 2023

Contributed by Lukas

In this episode, Brandon discusses maximizing December's potential, the 90-day rule from "Fanatical Prospecting," and strategies to revive dormant lea...

How To Navigate The Banking System Right Now In B2B Medical Sales

29 Nov 2023

Contributed by Lukas

In this episode, Brandon discusses the rapidly shifting banking system, crucial for capital equipment sales. He outlines pivotal targets, warns agains...

Three Ways To Deal With Buyer's Remorse In B2B Medical Sales

22 Nov 2023

Contributed by Lukas

In this episode, Brandon discusses the harsh realities of buyer's remorse, offering three potent strategies for handling it. From empathy as a key too...

The Wrong Way To Use Urgency In B2B Medical Sales

15 Nov 2023

Contributed by Lukas

In this episode, Brandon discusses the current challenges in the market, emphasizing the interconnectedness of success. He delves into the wrong way t...

Should You Demo Your B2B Medical Sales Product?

08 Nov 2023

Contributed by Lukas

In this episode, Brandon explores the debate in sales: to demo or not to demo? He draws from his 15 years of experience, sharing insights on why demos...

Are Your B2B Medical Sales Prospects Ghosting You?

01 Nov 2023

Contributed by Lukas

In this episode, Brandon discusses the world of sales tactics and strategies. He emphasizes the importance of eradicating neediness, setting the right...

How To Not Get Stuck In The Middle In Your B2B Medical Sales Business

25 Oct 2023

Contributed by Lukas

In this episode, Brandon dives into the fourth quarter separation season, where champions emerge under high pressure. Those who adapt to changes in th...

How To Deal With B2B Medical Sales Fear

11 Oct 2023

Contributed by Lukas

In this episode, Brandon discusses the concept of fear and its impact on our lives, particularly in the context of sales and personal growth. He delve...

Has Complacency Set In, In Your B2B Medical Sales Business?

27 Sep 2023

Contributed by Lukas

In this episode, Brandon discusses the insidious grip of complacency. Whether you're a manager, a sales rep, or just someone seeking motivation, disco...

How To Leverage Time In Order To Close More B2B Medical Sales Deals

20 Sep 2023

Contributed by Lukas

In this episode, Brandon discusses a unique perspective on leveraging time to boost productivity and reach your goals faster. Inspired by a thought-pr...

Best Practices For Hiring Mangers To Attract Top Talent In Your B2B Medical Sales Business

13 Sep 2023

Contributed by Lukas

In this episode, Brandon is joined by Dan Fantasia, President and CEO of Treeline, Inc., and they discuss the importance of understanding the specific...

B2B Medical Sales Is Like Acting

06 Sep 2023

Contributed by Lukas

In this episode, Brandon draws parallels between acting and salesmanship, emphasizing the importance of mastering your craft. He delves into reading t...

How Do You Honor Your People In Your B2B Medical Sales Business?

30 Aug 2023

Contributed by Lukas

In this episode, Brandon reflects on honoring generational legacies. Drawing from his electrifying weekend success, he delves into cycles of strength ...

Inner Circle B2B Medical Sales Edition Interview With Dan Wilson, Part 3

23 Aug 2023

Contributed by Lukas

In this episode, Brandon is joined by Dan Wilson and they talk about the power of momentum in leadership. Reflecting on a recent event, they share ins...

Give Yourself Permission To Win In B2B Medical Sales

16 Aug 2023

Contributed by Lukas

In this episode, Brandon reflects on the power of manifesting dreams. He shares his experience of creating lists of 100 material items and experiences...

Be The Coffee Bean In B2B Medical Sales

02 Aug 2023

Contributed by Lukas

In this episode, Brandon reflects on his experiences playing tennis and encounters a clique of women he dubs the "Mean Girls." He discusses how indivi...

Inner Circle B2B Medical Sales Edition Interview With William Lam

26 Jul 2023

Contributed by Lukas

In this episode, Brandon is joined by William Lam and they discuss the power of values and emotions in sales performance. They delve into the differen...

Is Your B2B Medical Sales Dream Big Enough?

19 Jul 2023

Contributed by Lukas

In this episode, Brandon discusses the crucial role of leaders in creating a shared vision that aligns with each team member's aspirations as well as ...

Downward Pressure In B2B Medical Sales

12 Jul 2023

Contributed by Lukas

In this episode, Brandon discusses the concept of downward pressure and how your response to challenging situations can shape your outcomes. He shares...

Who's On Your Board Of Directors In Your B2B Medical Sales Business?

05 Jul 2023

Contributed by Lukas

In this episode, Brandon reflects on the importance of surrounding yourself with the right people and holding yourself accountable. He emphasizes the ...

B2B Medical Sales End Of The Quarter Focus

21 Jun 2023

Contributed by Lukas

In this episode, Brandon shares three key strategies for capital sales success at the end of the quarter and discusses the importance of honesty and e...

Inner Circle Edition: Brandon Talks Real Estate With The UPC Team

07 Jun 2023

Contributed by Lukas

In this episode, Brandon is joined by his UPC team and they discuss the exciting developments in the multifamily commercial real estate world. They sh...

How Are You Investing In Your B2B Medical Sales Business?

31 May 2023

Contributed by Lukas

In this episode, Brandon reflects on his 30-day grid challenge progress and the positive impact it has had on his life, including improved sleep. He s...

Inner Circle Edition: Carter Hopkins Talks Recruiting In B2B Medical Sales

24 May 2023

Contributed by Lukas

In this episode, Brandon is joined by Carter Hopkins and they discuss the state of the job market and share insights on sales and recruiting. Carter s...

Inner Circle Edition: Leading Hundreds Across 8 Companies In B2B Medical Sales With Jason Sobocinski

17 May 2023

Contributed by Lukas

In this episode, Brandon is joined by Jason Sobocinski and they discuss the importance of self-awareness and situational awareness in leadership. They...

B2B Medical Sales 30-Day Grit Challenge

10 May 2023

Contributed by Lukas

In this episode, Brandon discusses holding yourself accountable and achieving more success in fitness and other areas of your life. He goes over his 3...

Inner Circle Edition: Dan And Brandon Talk About Growing A Large Team In B2B Medical Sales

03 May 2023

Contributed by Lukas

In this episode, Brandon is joined once again by Dan Wilson and they talk about building a sales team and creating different layers in each territory ...

How To Deal With B2B Medical Sales Haters

26 Apr 2023

Contributed by Lukas

In this episode, Brandon talks about how to protect your emotional state and navigate the waters of taking on other people's opinions, especially hate...

How Much Credit Have You Built In Your B2B Medical Sales Business?

19 Apr 2023

Contributed by Lukas

In this episode, Brandon talks about his obsession with checking his credit score and the impact it has had on his life. He discusses how credit is a ...

How To Avoid B2B Medical Sales Burnout

05 Apr 2023

Contributed by Lukas

In this episode, Brandon talks about maintaining consistency as you head into the second quarter of the year and 3 things that you can do to avoid sal...

Keeping Your Energy High At The End Of The Quarter, In Your B2B Medical Sales Business

29 Mar 2023

Contributed by Lukas

In this episode, Brandon talks about focusing on your energetic state and protecting your environment to help you crush the end of the first quarter.L...

Financial Intelligence Is Key To Winning Right Now In B2B Medical Sales

22 Mar 2023

Contributed by Lukas

In this episode, Brandon talks about the changing capital market tide, being smarter in your approach to going after solvent businesses, and working o...

Inner Circle B2B Medical Sales Edition Interview With Dan Wilson

15 Mar 2023

Contributed by Lukas

In this episode, Brandon is joined by Dan Wilson and they talk about consuming sales content, prioritizing what's important to you, dealing with sabot...

Are You A Task Master Or Are You Outcome Focused In Your B2B Medical Sales Business?

08 Mar 2023

Contributed by Lukas

In this episode, Brandon talks about being outcome focused and doing the extra work rather than just merely checking boxes and completing tasks.Listen...

Building A Culture That Works Long Term In Your B2B Medical Sales Business

01 Mar 2023

Contributed by Lukas

In this episode, Brandon talks about how to diligently build a company culture that reflects who you are and that will attract and retain employees ov...

What You Measure Matters In B2B Medical Sales

22 Feb 2023

Contributed by Lukas

In this episode, Brandon talks about measuring certain metrics so that you can put energy and attention into them to help them grow and then hold your...

Embracing Change With An Abundant Mindset In Your B2B Medical Sales Business

15 Feb 2023

Contributed by Lukas

In this episode, Brandon talks about believing that the world is full of abundance and how that helps us think more clearly, make better decisions, an...

Fulfillment In Your B2B Medical Sales Career

01 Feb 2023

Contributed by Lukas

In this episode, Brandon talks about striving to become fulfilled at the highest level by learning and growing and then by giving of your time and res...

The Ability To Recognize Patterns Will Upgrade Your B2B Medical Sales Game

25 Jan 2023

Contributed by Lukas

In this episode, Brandon talks about recognizing patterns in sales in order to better predict behavior, overcome objections, and improve your response...

Back To The Basics In B2B Medical Sales

11 Jan 2023

Contributed by Lukas

In this episode, Brandon talks about the two things that you need to focus on that are the basics of any sales role and that will guarantee success th...

Before You Get Back To Basics In B2B Medical Sales

04 Jan 2023

Contributed by Lukas

In this episode, Brandon talks about being proud of your accomplishments from last year, taking time to pause, reflect, and learn, and then creating a...

Final B2B Medical Sales Push Of 2022

28 Dec 2022

Contributed by Lukas

In this episode, Brandon talks about focusing on what you can control over the next few days to get as many deals done as you can and being proud of y...

Change Your B2B Medical Sales Operating System With UPGRD

21 Dec 2022

Contributed by Lukas

In this episode, Brandon is joined by Michael Mahoney of UPGRD, and they talk about using UPGRD to go beyond mental programming to supercharge your sa...

Don't Tap Out Of Your B2B Medical Sales

14 Dec 2022

Contributed by Lukas

In this episode, Brandon talks about finishing the year strong by being intentional and preparing every single day to go out and win.Listen In!Thank y...

How Not To Use Section 179 In Your B2B Medical Sales Narrative

07 Dec 2022

Contributed by Lukas

In this episode, Brandon talks about section 179 of the U.S. Tax code and some of its benefits as well as why you shouldn't fall in love with it as pa...