The LATINO VOTE for Trump and WTF Happened?!!! Interview with Mike Madrid
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How did Mike Madrid predict the Latino vote shift toward Trump?
We have only one option right now, and that is to build to learn the lessons of what went down. And someone screaming from the roof about what was about to happen, who literally wrote the manifesto that predicted the way the Latino vote was going to go. We've had him on the network before. We've tried to get people to listen to him. He tried to get people to listen to him. He convinced some, but I don't think people Fully heard the message, but he's been very vindicated. You know, perhaps, you know, the fact that he was so vindicated in in the warnings, wish people would have heeded his call earlier. It's Mike Madrid, of course, uh consultant, political consultant, but the author of The Latino Century, How America's Largest Minority is Transforming Uh Democracy.
Mike, you've been saying this was going to happen. warned about it. You said this would be the difference in the election. And what we saw is basically the Biden lead amongst the Latinos in 2020 essentially just flipped. And that plus a few other things were, you know, flipped in favor of Trump. That plus a few other things. That was the the difference maker and where Trump found those votes and how he was able to turn this election. So I want to get your initial thoughts. Then let's talk about what we can do. But let's start with just your initial thoughts.
Yeah, well, first, Ben always, man, love being with you. Love what you've built the show. You're just the tip of the spear on all of this. And so thank you for everything that you've done. Um, and it's great to build kind of a friendship with you virtually anyway over the years. Um, look, um, I was taken aback uh myself as somebody who's been saying, you know, this is the potential, this could be coming, red flags, let's pay attention to this. Uh and again, we're looking at uh at exits right now.
Why are third‑generation Latino voters moving away from the Democratic Party?
I think when we do finally get the final numbers, it'll tighten up a little bit and it won't be as dramatic, but obviously it played a critical role in the outcome of the election, this Latino shift I'm talking about. And we'll we'll we'll run through the nuances in just a moment, but uh I want everybody to to know something and hear and listen to me really, really. Closely. This is all fixable. This is all fixable. There's very, very, very little data that I have looked at over the past decade. And that's how long this has been happening, by the way. We'll get to that too. But there's very little data saying this is becoming more conservative. The Latinos are becoming more conservative. That's not happening.
That's not happening. Latinos in many ways are becoming more populist. That is happening. It's why I mentioned in the book in the conversations that we've had that you know Bernie Sanders was one of the the only other American politician who drew huge numbers and big shifts and big supports away from the Democratic Party was Bernie Sanders. And it wasn't necessarily because of the policy prescriptions, it was because of the anti-party messaging. And that's gonna have to be part of what I think the Democratic Party emerges as. But there's no question that there's a lot of angst, and this was overwhelmingly economic driven. The data is pretty overwhelming. We can get into the sexism, racism, misogyny, conservative religious stuff.
Most of that in the book you know anticipated and went in great detail to sort of dispel all that and say don't don't get caught up with that. If you focus on the economy and make these adjustments, there's a good chance you can get back into this. But that's that's the broad that's those are that those are the broad strokes. Is this is gettable, it's fixable. We we didn't this didn't have to happen, it did happen. Now we're either going to be self-reflective and learn from it, or there will be five million new Latinos registering to vote in the next four years, or it will move another seven to eight points.
What border‑security concerns are driving Latino voters toward Trump?
And I'll raise the alarm bells again. You heard it here on minus touch. If we don't if if if corrections aren't made, you will see Latinos getting upwards of fifty percent, maybe more, in the next election.
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Chapters
8 chapters
1
How did Mike Madrid predict the Latino vote shift toward Trump?
0:00–1:46
2
Why are third‑generation Latino voters moving away from the Democratic Party?
1:46–3:43
3
What border‑security concerns are driving Latino voters toward Trump?
3:43–6:19
4
How do gender dynamics and machismo affect Latino voting patterns?
6:19–8:05
5
Why are pocket‑book (economic) issues more important than immigration for Latino voters?
8:05–10:01
6
Why are Latino women elected to office at higher rates than any other group?
10:01–12:04
7
Can the Democratic Party regain lost Latino support and how?
12:04–14:34
8
What are the next steps for activists to engage the growing Latino electorate?
14:34–16:19
Speakers
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