Watch the full episode on our YouTube channel: youtube.com/@mreapodcastSocial media is not about going viral. It is about building trust with the people you want to serve.Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection.Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera.If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen.Resources:Follow Giselle Ugarte on Instagram: @giselleugarte Visit Giselle Ugarte’s websiteVisit Action-Forward Coaching by Giselle UgarteOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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