Watch the full episode on our YouTube channel: youtube.com/@mreapodcastJohn Coleman is proving that social media does not have to be perfect to be profitable.Based in the Washington, D.C., metro area, John and his team close more than $70 million in volume each year, powered by two main levers: sphere of influence referrals and smart video content on YouTube and Instagram.In this episode, we dig into John’s simple, repeatable model for turning social media into a real database. He walks us through how he started with YouTube, learned SEO, answered the questions buyers were already asking, and then built a short-form video Instagram system that creates real conversations every week.John also breaks down his property listing walkthrough model, from the opening hook to the gimbal setup, voiceover, thumbnail, Manychat follow-up, and the way he uses Instagram as one of his top sphere touches.This is not about going viral. It is about being found by the right people, staying top of mind with your tribe, and getting into action before you feel ready.Resources:Follow John Coleman on InstagramWatch John Coleman’s YouTube channelVisit Coleman ResidentialCheck out answerthepublic.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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