What in the world are MOFIRs, and how has Jose Medina leveraged them to generate over $ 1 billion in sales annually in Ohio? Buckle up because that’s exactly what we get into on today’s episode.MOFIR stands for “Making Offers for Immediate Response.” Gary Keller writes about it in his book, “Shift.” The key aspect of a MOFIR is you are calling someone to immediate action. The exact details of your MOFIR should be shaped by your market.Jose explains how he creates his MOFIRs through his Four O’s process: Find the Obstacle, Originate the Solution, Offer it to the Masses, and Open to Change. Then he talks us through some of his current MOFIRs: Easy Exit Listing, Homeownership Enhancement Loan Program, and Hero Benefit Program.This episode is packed with tactical information you don’t want to miss.Resources:Read “Shift” by Gary KellerRead “Purple Cow” by Seth GodinRead “How to Win Friends and Influence People” by Dale CarnegieListen to “The Andy Stanley Leadership Podcast”Check out the Millionaire Real Estate Agent PlaybookConnect with Jason:LinkedinProduced by NOVA MediaThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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