The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Why a Personal Touch in a Digital World Still Matters with Dre Baldwin

04 Jun 2024

Contributed by Lukas

Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connecti...

Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!

28 May 2024

Contributed by Lukas

I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to...

Overcoming Public Backlash on Social Media with Megan Griffith

21 May 2024

Contributed by Lukas

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this epis...

Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith

14 May 2024

Contributed by Lukas

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and...

How TikTok Revolutionized Video Content and Marketing Strategies for Businesses

07 May 2024

Contributed by Lukas

Today, we're diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs an...

Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila

30 Apr 2024

Contributed by Lukas

What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it'...

Is A Closed Membership Model Right For Your Online Community?

23 Apr 2024

Contributed by Lukas

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School.  I'll be unpacking th...

Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane

16 Apr 2024

Contributed by Lukas

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the fou...

Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert

11 Apr 2024

Contributed by Lukas

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities.  In our first roundtable ...

The Future of Marketing: Community, Experience, and Real Stories

10 Apr 2024

Contributed by Lukas

In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.  We're in an era where shouting h...

More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt

09 Apr 2024

Contributed by Lukas

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful M...

How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners

02 Apr 2024

Contributed by Lukas

Ever feel like throwing your phone out the window because social media just feels too overwhelming?  Trust me, I've been there.  In this episode, I ...

Unlocking Your Social Media Potential with Systems and Automation with Colie James

26 Mar 2024

Contributed by Lukas

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James join...

How I Launch New Products and Services on Social Media

19 Mar 2024

Contributed by Lukas

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety.  How do you transform hours of hard wo...

A Copywriter's Perspective on the Future of AI in Marketing with Sarah Jane Burt

12 Mar 2024

Contributed by Lukas

Ever wonder if AI is going to take over the creative side of your business?  Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we c...

Trend-Centric Marketing: Is It Right for Your Brand Strategy?

05 Mar 2024

Contributed by Lukas

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let's unravel the...

Faceless Marketing Explained: What You Need to Know

27 Feb 2024

Contributed by Lukas

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's...

Is TikTok Changing for the Worse?

20 Feb 2024

Contributed by Lukas

Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there a...

From Breast Cancer Survivor to Instagram Success with Monique Bryan

13 Feb 2024

Contributed by Lukas

Here's proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, ...

Strategies for Engaging with Your Social Media Lurkers

06 Feb 2024

Contributed by Lukas

Do you have social media lurkers silently engaging with your content? I've had my lurkers, and I say keep them coming because they have turned into my...

LinkedIn Account Dilemma: One or Two Profiles?

30 Jan 2024

Contributed by Lukas

If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of ...

Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss

23 Jan 2024

Contributed by Lukas

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this int...

2024 Social Media Trends: What's In and What's Out?

16 Jan 2024

Contributed by Lukas

Let's talk about the social media trends of 2024. The ins, the outs, and everything in between. There's a lot that's about to change on social media i...

Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier

09 Jan 2024

Contributed by Lukas

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie's bold move to delete Instag...

LinkedIn is the Hidden Gem of Social Media

02 Jan 2024

Contributed by Lukas

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different.  With all of the change...

Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]

26 Dec 2023

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussi...

AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]

19 Dec 2023

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all abou...

Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]

12 Dec 2023

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my...

A Therapist's Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov

05 Dec 2023

Contributed by Lukas

The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenge...

Getting My Business Ready For My Maternity Leave

28 Nov 2023

Contributed by Lukas

Baby number two is on the way, which means big changes for my business.  I'm mentally preparing myself for the chaos that comes with having two babie...

Breaking Free From Social Media Fatigue

21 Nov 2023

Contributed by Lukas

Is your social media strategy sustainable?  This question carries so much weight for your business and mental health, but it's something we don't thi...

Will Social Media Marketing Look Different in 2024? My Big Predictions

14 Nov 2023

Contributed by Lukas

It's that special time of year when we look into the future of social media and digital marketing with my big predictions.  Some of my 2023 predictio...

Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd

07 Nov 2023

Contributed by Lukas

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you're trying to keep the social part of social me...

You Don't Have To Post 10 Times A Day

31 Oct 2023

Contributed by Lukas

Let's talk about a myth that's been disguising itself as social media advice: The more you post, the faster you'll grow on social media.  I'm here to...

Navigating Trendy Content As A Business Owner

24 Oct 2023

Contributed by Lukas

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends m...

I'm Saying Goodbye to X (formerly known as Twitter)

17 Oct 2023

Contributed by Lukas

It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back! Twitter has such a special place in my heart. It's where I ...

Fixing Your Broken Social Media Sales Funnel

10 Oct 2023

Contributed by Lukas

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel.  Whether intentio...

The Ultimate Content Repurposing Hack

03 Oct 2023

Contributed by Lukas

The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don't lie), with platfo...

Social Media For Introverts with Tara Reid

26 Sep 2023

Contributed by Lukas

As introverts, the idea of putting yourself out there on social media can feel overwhelming.  But fear not because my special guest, Tara Reid, The I...

Let's Create Your Holiday Season Sales Strategy

19 Sep 2023

Contributed by Lukas

From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you ...

Stop Being A Platform Loyalist (Here's 5 Reasons Why)

12 Sep 2023

Contributed by Lukas

These social platforms ain't loyal, so why should you? I always recommend getting started on one platform, but if you're ready for your next level of ...

Let's Create A Podcast Launch Plan with Becky Mollenkamp

05 Sep 2023

Contributed by Lukas

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating ...

Taking The Unconference Approach at The Savvy Social Retreat

29 Aug 2023

Contributed by Lukas

Let's go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference ap...

Why Instagram Reels Isn't That Far Behind TikTok

22 Aug 2023

Contributed by Lukas

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok.  But clearly, IG is taking some good note...

Which Social Media Platform Is Right For Your Business?

15 Aug 2023

Contributed by Lukas

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business.  But this is a...

2023 YouTube Growth Strategies For Businesses (including AI) with Trena Little

08 Aug 2023

Contributed by Lukas

If you're a founder and you're treating YouTube like you're an influencer trying to go viral, it's time to shift your mindset and strategy. In this ep...

What Happens After You Go Viral with Dr. Julia Colangelo

01 Aug 2023

Contributed by Lukas

Is going viral and instantly gaining tens of thousands of followers your goal?  If so, my guest, Dr. Julia Colangelo, professor at Columbia Universit...

How To Use The Instagram Algorithm To Your Advantage

25 Jul 2023

Contributed by Lukas

One of the biggest challenges founders face when using Instagram is all the options. It's super confusing and overwhelming when you're trying to decid...

Social Media Trends: The Dos and Don'ts for Business Owners

18 Jul 2023

Contributed by Lukas

Is your business Trend Savvy? Wait, I have a better question.  Should your business be Trend Savvy? One of the biggest challenges founders face in bu...

Reacting and Responding To Negative Feedback On Social Media

11 Jul 2023

Contributed by Lukas

What's the hardest piece of negative feedback you've ever received on social media? If you're building an online community, I'm sure you have more tha...

Instagram Community Building Strategies with Deanna Seymour

04 Jul 2023

Contributed by Lukas

If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on socia...

Why Social Media Is Not Easy

27 Jun 2023

Contributed by Lukas

The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's tu...

Why I'm Leaving Teachable

20 Jun 2023

Contributed by Lukas

As a course creator and community leader, the best thing you can do is listen to your customers.  Listening to user feedback was the reason why, afte...

Grow Faster And Do More With A Social Media Manager with Hayley Akins

13 Jun 2023

Contributed by Lukas

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work?  That's what my guest Hayle...

Is The Social Media Algorithm Friend or Foe?

06 Jun 2023

Contributed by Lukas

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time.  And that can be super confusing for founders who need to get in...

Four Social Media Experiments And The Results

30 May 2023

Contributed by Lukas

Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to. Listen in and learn...

The No-Plan TikTok Strategy with Michelle Edgemont

23 May 2023

Contributed by Lukas

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is gett...

Strategies For Keeping Your Emotions in Check on Social Media

16 May 2023

Contributed by Lukas

Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycott...

Own Your KPIs Like A RuPaul Drag Race All Star

09 May 2023

Contributed by Lukas

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next wee...

Why Growth-Minded CEOs Can't Ignore TikTok with Racheal Cook

02 May 2023

Contributed by Lukas

If you thought TikTok was for fun and not for growth-minded CEOs, think again.  Racheal Cook is the host of the masterclass-style podcast, Promote Yo...

Is It Time To Quit Twitter?

25 Apr 2023

Contributed by Lukas

Is it time for your business to give up on Twitter?  That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once ...

Instagram Broadcast Channels: Worth It For Your Business?

18 Apr 2023

Contributed by Lukas

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know. Broadcast channels are just one of the unexpected an...

2023 TikTok Updates For Businesses

11 Apr 2023

Contributed by Lukas

With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms i...

The Biggest Surprises from the 2023 Rival IQ Social Media Report

04 Apr 2023

Contributed by Lukas

Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem.  Social media as a whole is experiencing decrease...

Live Video On TikTok for Personal Brands with Lindsay Johnson

28 Mar 2023

Contributed by Lukas

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media.  Rules! But here's the thing my latest guest, The Rad...

4 Social Media Experiments I'm Trying This Year

21 Mar 2023

Contributed by Lukas

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guara...

BS-Free Business Advice with Maggie Patterson

14 Mar 2023

Contributed by Lukas

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for he...

Protecting Your Privacy on Social Media with Lanie Lamarre

07 Mar 2023

Contributed by Lukas

Social media isn't the product. We are.  That's just one of the realities that revealed itself in this week's conversation with my good friend and ho...

How ChatGPT Can Empower Marketers, Small Business Owners, and Brands

28 Feb 2023

Contributed by Lukas

If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide!  I've taken a bit of time (th...

How ChatGPT Is Changing Social Media Forever

21 Feb 2023

Contributed by Lukas

AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities o...

How To Write Better Social Media Posts with Marisa Corcoran

14 Feb 2023

Contributed by Lukas

Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write st...

Diversity, Equity, and Inclusion in the Workplace with Deanna Singh

07 Feb 2023

Contributed by Lukas

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core valu...

How Leaders Live Out Their Values At Work And On Social Media

31 Jan 2023

Contributed by Lukas

The best communities are those where people feel safe enough to be themselves.   As leaders in your business, it's your job to create those spaces f...

LinkedIn Branding & Engagement Strategies with Renée Lindo

24 Jan 2023

Contributed by Lukas

Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y'all to meet Renée Lindo, the amazing human who boosted my confidence...

How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood

17 Jan 2023

Contributed by Lukas

Not the biggest fan of social media, but you know it's almost necessary to grow your business? You're in good company because my guest Shannon Siriano...

Leveraging LinkedIn For Business Growth in 2023

10 Jan 2023

Contributed by Lukas

Tired of other social platforms turning into TikTok? Well, there's still one platform that's super loyal to its mission and happy to stand out in the ...

Tapping Into The Most Powerful Area of Social Media: Community!

03 Jan 2023

Contributed by Lukas

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalt...

My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]

27 Dec 2022

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friend...

How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]

20 Dec 2022

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on soc...

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

13 Dec 2022

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me d...

My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]

06 Dec 2022

Contributed by Lukas

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, busin...

Social Media App Review: BeReal

29 Nov 2022

Contributed by Lukas

There's a new app on the block, and it's looking to bring real authenticity back to social media. I'm talking about BeReal. The notification-centric, ...

Strategizing For Your Next Online Launch with Stephanie Clairmont

22 Nov 2022

Contributed by Lukas

If you've been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of ...

My Big 5 Social Media Predictions for 2023

15 Nov 2022

Contributed by Lukas

It's that time of year when I come to you in full That's So Raven Mode and share my bold but fully informed 2023 predictions for social media!  These...

How To Build A Community Of True Fans On Social Media

08 Nov 2022

Contributed by Lukas

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show?  The shift happens when you stop choos...

Outsourcing Your Social Media: Integrating Your New Team

01 Nov 2022

Contributed by Lukas

So you've made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing ...

Outsourcing Your Social Media: How to Find Your Perfect Hire

25 Oct 2022

Contributed by Lukas

Whether it's an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two...

Outsourcing Your Social Media: The Preparation Phase

18 Oct 2022

Contributed by Lukas

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it's important to get your house in order before you ...

Are You Quiet Quitting Your Marketing?

04 Oct 2022

Contributed by Lukas

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is in your mar...

Instagram Engagement is Going Down (Here's What To Do About It)

27 Sep 2022

Contributed by Lukas

Just because you are suddenly experiencing low engagement on social media doesn't mean it's time to fly the white flag of surrender. It's time to try ...

How to Network on Twitter with Jeremy Enns

20 Sep 2022

Contributed by Lukas

Isn't Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO...

How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

13 Sep 2022

Contributed by Lukas

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, "HOW?" and hope you ...

Grow with Video on LinkedIn with Alicia Henderson

06 Sep 2022

Contributed by Lukas

Video isn't just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem...

Authentic Connections and Conversions on Social Media with Merel Kriegsman

30 Aug 2022

Contributed by Lukas

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No ...

Authenticity vs. Transparency on Social Media

23 Aug 2022

Contributed by Lukas

If the thought of sharing your ENTIRE life on social media doesn't make you uncomfortable, then this podcast episode is NOT for you. But if you strugg...

Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

16 Aug 2022

Contributed by Lukas

Have you ever wondered what it's like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with co...

Make Instagram Reels Work For Your Business with Lily Womble

09 Aug 2022

Contributed by Lukas

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate ...

Planning Your Social Media Strategy Around A Big Life Event

02 Aug 2022

Contributed by Lukas

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worr...

Reframing Imposter Syndrome with Tanya Geisler

26 Jul 2022

Contributed by Lukas

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that yo...

BONUS: Free Training for Social Media Strategists

21 Jul 2022

Contributed by Lukas

If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never en...