The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episodes
Conversation-Focused Marketing with Erika Tebbens
19 Jul 2022
Contributed by Lukas
Catch-all social media marketing tactics, tips, and tricks aren't your cup of tea? Maybe you need a new approach. An approach that is less one-size-fi...
Social Media Strategies for Life Coaches
12 Jul 2022
Contributed by Lukas
Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agenc...
Using Systems To Scale Your Business with Audrey Kwan
05 Jul 2022
Contributed by Lukas
Systems and processes aren't sexy, but when implemented the RIGHT way, they can completely transform your business. But with so many system and prod...
Getting Started with TikTok Ads with Will Perry
28 Jun 2022
Contributed by Lukas
Pouring more and more money into Facebook ads but not seeing the same returns you used to? You're not alone. But you're not stuck either… Because th...
How to Create a Social Media Posting Plan in 2022
21 Jun 2022
Contributed by Lukas
Do y'all remember back in the day (I'm talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out ...
Social Media Secrets of a Real Life Love Scout with Isabella Beham
14 Jun 2022
Contributed by Lukas
Bumble. Hinge. Tinder. How many singles do you know who've been stuck on these so-called "fast dating" apps (for years!)? What if I told you there's a...
Brand Photography Do's & Don'ts with Shannon Claire
07 Jun 2022
Contributed by Lukas
Lights! Cameras! Action! Ready for your brand photoshoot? If you're like me, posing for the camera is no simple task. The facial expressions piece a...
Social Media Strategies for Building Your Community
31 May 2022
Contributed by Lukas
Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He's a local real...
Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
24 May 2022
Contributed by Lukas
Wanna know the secret of the most successful agencies? They don't chase new clients. Because they know where the REAL gold mine is: their current clie...
Podcast Repurposing 101 with Brittany Rincon
17 May 2022
Contributed by Lukas
You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you're not a natural writ...
3 Easy Ways to Create Micro Video Content
10 May 2022
Contributed by Lukas
3 words: Micro. Video. Content. It's the name of the game on social media right now. But what if you're "not a video person"? Good news… You don't h...
My 7 Biggest Marketing Fails (& Hugest Win!)
03 May 2022
Contributed by Lukas
That coach has thousands of followers. This influencer's making millions after just one year in the game. And you? Maybe you're struggling just to p...
How to Find Success with Reels with Becca Booker
26 Apr 2022
Contributed by Lukas
You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? "Modern social media q...
How Do Social Media Managers Find Clients?
19 Apr 2022
Contributed by Lukas
Most new social media managers find clients on job marketplaces. But if you don't have hours to burn competing for contracts… …try a paid course. ...
Data-Driven Pinterest Marketing with Kate Ahl
12 Apr 2022
Contributed by Lukas
What do Google, YouTube, and Pinterest share in common? They're all a HUGE marketing opportunity for your business. Take my mom's friend. She recent...
Go from Sufferpreneur to 6-Hour Workday with Kris Ward
05 Apr 2022
Contributed by Lukas
Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you co...
3 Ways to Stand Out on Social Media in 2022
29 Mar 2022
Contributed by Lukas
If you're a coach, thought leader, or online expert — your zone of genius is helping people. But you're also a business owner, which means you have ...
Building Community & Trust Online with Jessica Kupferman & Elsie Escobar
22 Mar 2022
Contributed by Lukas
Daunted by starting your first podcast? Trust me, it's much easier than when I entered the scene. The world of podcasting used to be super bro-ey and ...
How to Get Discovered through SEO with Meg Casebolt
15 Mar 2022
Contributed by Lukas
Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Whic...
3 Systems That Will Save Your Social Media Strategy
08 Mar 2022
Contributed by Lukas
Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media sch...
Building Your Instagram Community with Travis Brown
01 Mar 2022
Contributed by Lukas
Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It's exhausting, right? Eve...
"Firework" YouTube Strategy for Business Growth with Trena Little
22 Feb 2022
Contributed by Lukas
YouTube is 🔥 y'all! How do I know? ✔ It's been instrumental in building my reputation as a social media expert. ✔ It's helped me attract lo...
5 Reasons You're Not Seeing Growth on Social Media
15 Feb 2022
Contributed by Lukas
You don't have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you're burned out af...
What Businesses Lose by Boycotting Social Media with Rik Courtney
08 Feb 2022
Contributed by Lukas
Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and commu...
Why "Traditional Marketing Is Dead" with Allie LeFevere
01 Feb 2022
Contributed by Lukas
Ever laughed so hard you cried? You'll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing t...
3 Reasons to Create Less Content in 2022
25 Jan 2022
Contributed by Lukas
Spending hours creating fresh content for social media? Stop. Because that's not how to grow your audience anymore. Discover how to get better resul...
The Secret to Virtual Business Success with Abbey Ashley
18 Jan 2022
Contributed by Lukas
Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? DITCH 'EM! If anyone can show you how — it's Abbey Ashley. She pivote...
Social Selling on LinkedIn with Brynne Tillman
11 Jan 2022
Contributed by Lukas
The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you fil...
7 LinkedIn Trends to Watch in 2022
04 Jan 2022
Contributed by Lukas
Attention passion-led, online business owners: If you're looking for… …personal & professional growth… …BUSINESS GROWTH… …& to make a diff...
Showing Up Authentically on Social Media with Eleanor Beaton
28 Dec 2021
Contributed by Lukas
Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. Then this episode is for YOU. Eleanor...
3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)
21 Dec 2021
Contributed by Lukas
You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP. If th...
Why Brands with Values Win (Unmute Yourself Series - Part 2)
14 Dec 2021
Contributed by Lukas
Who are you? That's what clients wonder when considering your brand—ESPECIALLY if you'll be coaching them through life-changing transformations. ...
How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)
07 Dec 2021
Contributed by Lukas
"How am I ever going to master every social platform? I've got a business to run!" Is this you? Take a deep breath. Because you're not alone. Ever...
What It Takes to Become an Agency Owner with Nicole Hamzeloo
30 Nov 2021
Contributed by Lukas
What do you think it takes to grow from freelancer to agency? 50k? Megawatt charisma? Social media subject matter expertise? None of the above. At lea...
4 Social Media Marketing Trends to Watch in 2022
23 Nov 2021
Contributed by Lukas
There's no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society's ...
How to Leverage Social Media for Business Growth with Stacy Tuschl
16 Nov 2021
Contributed by Lukas
Is work-life balance a myth? It depends on how you define it. And if you're like a lot of business owners, your expectations could leave you burnt out...
Growth Expert Antonio Thornton's #1 Rule for Selling (On Any Platform)
09 Nov 2021
Contributed by Lukas
Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth exp...
2022 Biz Growth Essentials for Social Media Managers
02 Nov 2021
Contributed by Lukas
A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger...
What Is TikTok & How Can You Use It for Your Business?
26 Oct 2021
Contributed by Lukas
Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it s...
How to Make a Good First Impression with Your Social Media Profile
19 Oct 2021
Contributed by Lukas
How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Star...
3 Strategic Ways to Repurpose Your Content
12 Oct 2021
Contributed by Lukas
Exhausted from trying to create original content for EVERY. Single. Platform? Well, stop now. Because you're about to discover a simpler, easier w...
How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez
05 Oct 2021
Contributed by Lukas
Starting (and growing) your online biz doesn't have to feel like you're handcuffed to the keyboard. There's an easier way… Jessica Rodriguez would k...
TikTok Success Tips for Business Owners with Rebecca Simon
28 Sep 2021
Contributed by Lukas
Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancin...
Growing Your Business Without Brain Overwhelm with Lanie Lamarre
21 Sep 2021
Contributed by Lukas
If you've been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue s...
Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers
14 Sep 2021
Contributed by Lukas
How do you own your client's voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This t...
Where to Start with Facebook Ads featuring Julie O'Hara our Resident Ads Specialist
07 Sep 2021
Contributed by Lukas
Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you're...
Why I Made the Switch from Fanbooster to Sendible
31 Aug 2021
Contributed by Lukas
For years, I've rooted for Fanbooster (formerly Social Report) and in this episode, I'm breaking down why it's no longer the tool for me. Side note:...
Cultivating Your Emotional Resilience with Sarah Mikutel
24 Aug 2021
Contributed by Lukas
Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, commen...
Using Personal Branding to Drive More Sales with Tolu Michaels
17 Aug 2021
Contributed by Lukas
Is being authentically you really enough to build a sustainable business online when we're surrounded by big personalities and influencers? And how ex...
When to Outsource Your Social Media Marketing
10 Aug 2021
Contributed by Lukas
There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that in...
The Future of Facebook Ads with Emily Hirsh
03 Aug 2021
Contributed by Lukas
Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? F...
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
27 Jul 2021
Contributed by Lukas
Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it ten...
Instagram is No Longer "just" a Photo Sharing App
20 Jul 2021
Contributed by Lukas
The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entert...
Getting Started With Live Video with Restream
13 Jul 2021
Contributed by Lukas
Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There's a distinct difference in energy betwee...
How to Grow & Manage Your Social Media Community
06 Jul 2021
Contributed by Lukas
Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still usi...
Using the Story Strategy on Social Media with Erin Trafford
29 Jun 2021
Contributed by Lukas
People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content...
Understanding Your Social Media Buyer's Journey
22 Jun 2021
Contributed by Lukas
Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey ...
Social Media Content That Actually Gets Results
15 Jun 2021
Contributed by Lukas
Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "conte...
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
08 Jun 2021
Contributed by Lukas
If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only a...
Content Marketing in 2021 with Teresa Heath-Wareing
01 Jun 2021
Contributed by Lukas
The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content cr...
Should Your Business Be On TikTok?
25 May 2021
Contributed by Lukas
It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm ...
Social Media Content Planning with Kristen Westcott
18 May 2021
Contributed by Lukas
The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with...
Ethical Marketing with Michelle Mazur
11 May 2021
Contributed by Lukas
3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online an...
Create Social Media Marketing Messages That Work
04 May 2021
Contributed by Lukas
Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you...
Creating Intentional Instagram Content for VIP Offers with Jordan Gill
27 Apr 2021
Contributed by Lukas
Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behin...
Creating Intentional Social Media Content for Your Business with Tara McMullin
20 Apr 2021
Contributed by Lukas
Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you...
5 Types of Reporting Metrics to Consider Including in Reports
13 Apr 2021
Contributed by Lukas
This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most bu...
Write Better Copy by Getting to Know Your Audience with Sara Frandina
06 Apr 2021
Contributed by Lukas
If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be t...
Overcoming Your Fear of Video with Cara Rice
30 Mar 2021
Contributed by Lukas
Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what ca...
Clubhouse - Exploring the Newest Social Networking Platform
23 Mar 2021
Contributed by Lukas
There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place t...
Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier
16 Mar 2021
Contributed by Lukas
The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pu...
Why Risking Being Cancelled is Worth It with Lana Hernandez
09 Mar 2021
Contributed by Lukas
Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but a...
The Evolution of OnlineDrea + 7 Year Business Anniversary
02 Mar 2021
Contributed by Lukas
7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I ...
Content Driven by Values with Erica Courdae
23 Feb 2021
Contributed by Lukas
There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you ...
Social Media for Live Events in a Pandemic with Lauren Caselli
16 Feb 2021
Contributed by Lukas
For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these...
Prepping for a Successful Social Media Launch
09 Feb 2021
Contributed by Lukas
A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want...
Writing Personality-driven Emails They'll LOVE with Tarzan Kay
02 Feb 2021
Contributed by Lukas
Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email conte...
How to Focus as a Social Media Manager with Toni Jakes
26 Jan 2021
Contributed by Lukas
Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become...
3 Biggest Mistakes Business Owners Make on LinkedIn
19 Jan 2021
Contributed by Lukas
While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. ...
Should You Be Using Instagram Reels?
12 Jan 2021
Contributed by Lukas
It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might ...
Get the Most Out of LinkedIn with Paul Higgins
05 Jan 2021
Contributed by Lukas
This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk ab...
LinkedIn Marketing in 2021
29 Dec 2020
Contributed by Lukas
Over the past few years, I've seen my students and clients reach their goals faster and with less energy. ➡️ They're posting less and getting m...
End of Year Review - 2020 Edition & 2021 Predictions
22 Dec 2020
Contributed by Lukas
Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for h...
Niching as a Social Media Manager with Susan Ellis-Saller
15 Dec 2020
Contributed by Lukas
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how ...
Transitioning into a Social Media Career with Leanne Knight
08 Dec 2020
Contributed by Lukas
Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social ...
The Relationship of Sales Data & Marketing Data with Lyndsay Clements
01 Dec 2020
Contributed by Lukas
As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play...
Business Mindset & Social Media with Lana Hernandez
24 Nov 2020
Contributed by Lukas
The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wiel...
Facebook Ads for Agency Owners with Jennifer Spivak
17 Nov 2020
Contributed by Lukas
Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins...
Storytelling Marketing with Lynne Golodner
10 Nov 2020
Contributed by Lukas
What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as...
Social Media During an Election
03 Nov 2020
Contributed by Lukas
It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has ke...
Mastering Marketing Metrics with Natasha Vorompiova
27 Oct 2020
Contributed by Lukas
If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If...
Disrupting the Status Quo with Maggie Patterson
20 Oct 2020
Contributed by Lukas
Just because your business uses social media to connect with clients, doesn't mean it has to feel like a business only in it for the money. Maggi...
Social Media for Local Business
13 Oct 2020
Contributed by Lukas
Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesse...
A Transparent Interview with Fanbooster (Formerly Traject Social / Social Report)
06 Oct 2020
Contributed by Lukas
Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf...
Social Media for Practitioners with Joe Sanok
29 Sep 2020
Contributed by Lukas
Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits w...
How to be MicroFamous with Matt Johnson
22 Sep 2020
Contributed by Lukas
Ever feel like you're showing up in all the social media scenes but you're still not booking as many clients as you want or your business isn't growin...
The Social Media Success Framework
15 Sep 2020
Contributed by Lukas
2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again....
The Selling Staircase with Nikki Rausch
08 Sep 2020
Contributed by Lukas
When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow...
The Power of Brand Strategy with Amanda Shuman
01 Sep 2020
Contributed by Lukas
Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman ...
Should You Have 1 Instagram Account or 2?
25 Aug 2020
Contributed by Lukas
If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is ...