Driverless Cars With A Customer Focus: Inside Cruise's Growth

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Recorded29 Nov 2022

Publisherthemoderncustomer.libsyn.com ↗

Handlerec:5550977

Show notes

In a competitive industry driven (quite literally) by robots, Cruise stands out because of its focus on humans. The autonomous vehicle arm of GM thrives where many others have fallen because of a singular focus on driving innovation for customers and saving lives. Chief Communications Officer Kristine Boyden says a deep commitment to the mission of changing a broken status quo keeps employees engaged in the work and driven to produce great results. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.

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