Customer experience isn't just about serving today's customers—it's about creating a culture and environment that can benefit future generations. That's especially true when it comes to conversation efforts. Creating a better world for future customers and growing generations means believing in something better and that the world can grow and change. Creating Programs Now to Benefit the Future Lisa Diekmann, President & CEO of Yellowstone Forever, is a strong believer in conservation efforts that benefit future generations. She says providing a great experience is all about honoring the history of the past while looking toward future trends and creating a place everyone can enjoy for years to come. After all, nature is the great equalizer—if we protect it. Like national parks and natural wonders around the world, Yellowstone saw a huge increase in visitors over the past two years. The park and its non-profit partners responded with a wide variety of programs and experiences for all types of people, from glamping and family-oriented trips to backwoods camping. But Diekmann points out that although every visitor can have their own unique experience at the park, they are all tied together by the need to conserve Yellowstone for future visitors. Investing in Future Generations To celebrate its 150th anniversary, Yellowstone National Park recently began selling Inheritance Passes. The $1,500 donation secures guests an annual pass for 2022 and a pass to use in the year 2172. The goal is to improve the park now and give the pass to future generations to use in another 150 years. The campaign shows the impact current park guests and customers can have on the future. Although they won't be around to see the park in 150 years, they can still contribute now to make sure it's around. As the world's first national park, Diekmann says Yellowstone is an example of conservation to organizations worldwide. The park and Yellowstone Forever feel responsible for rallying guests around improving the environment, even through small changes. Current conservation projects include installing low-flow faucets, replacing old light bulbs with energy-efficient models and establishing EV charging stations. On their own, these changes may seem relatively simple, but they can yield major future results. Conservation matters for every business, not just those tied to nature. Making small changes and rallying customers to invest in the future can create a better world for those to come. ________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.

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