When you think of companies that put customers first with innovative solutions and personalized service, the wireless industry probably isn't your first thought. But Mint Mobile is on a mission to change the traditional model and buck industry trends in the name of better service and innovation. Mint Mobile's core mission is to provide affordable wireless service to customers. And one of the main ways it does that is with a unique direct-to-consumer model. While most other carriers have thousands of retail locations, Mint doesn't have a single store. Aron North, Mint Mobile's Chief Marketing Officer, says the company is always looking for the most efficient way to bring the product to customers and create an enhanced experience in a digital ecosystem. ________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.

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