How to Make Content a Cornerstone of Your Customer Experience Strategy

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Recorded20 Jun 2023

Publisherthemoderncustomer.libsyn.com ↗

Handlerec:5550949

Show notes

Delivering quality content to customers builds trust and strengthens relationships. With the power of search engine optimization, content can be a powerful marketing tool to establish your company as a thought leader and develop credibility. According to Leslie Yazel, Editor and Head of Content for Buy Side from WSJ, people who come through search are looking for a particular product or answer and can turn into valuable customers. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.

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