This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer. By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that grow with each customer. Highlights from our conversation: ✔️ Leveraging customer feedback to guide Therabody's rebrand and audience-first strategy ✔️ Applying AI to deliver personalized wellness experiences at scale ✔️ Designing products and experiences around customer needs ✔️ Building cultural relevance through talent partnerships that strengthen brand connection 👉 Tune in to hear how Therabody turned customer insights into strategy—and the leadership lessons you can apply. Learn more about Therabody: www.therabody.com Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here.

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