What do tequila, ghost peppers, and hotel pricing have in common?In this episode, hosts David Millili and Steve Carran sit down with Bobby Marhamat, the CEO of TakeUp.ai.The conversation covers Bobby's background, including his upbringing in Nebraska and California, his education at San Jose State, and his career progression in sales and tech. Bobby shares insights about his passion for hot peppers and hot sauces, and his COVID-era venture into starting a tequila company.The episode concludes with a detailed demonstration of TakeUp's web-based platform, and its features designed to enhance revenue management for hotels. The show promises valuable insights for those interested in the intersection of AI and hospitality.In this episode, you'll learn about:What real AI actually means (and why most tools are just pretending)How hotels are making 22% more revenue using TakeUpThe new rules of proactive pricing, demand prediction & transparencyTune in now to learn how AI + Human Strategy is reshaping hospitality, one rate at a time.Watch the FULL EPISODE on YouTube: https://youtu.be/vwuO_NNXO24 This episode is sponsored by TakeUp: https://takeup.ai/Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Bobby on LinkedIn: https://www.linkedin.com/in/bobbymarhamat/TakeUp: https://takeup.ai/For full show notes head to: https://themodernhotelier.com/episode/167Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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