Why should hoteliers embrace technology? How can it help provide a better guest experience? And what are the most essential technologies for modern hoteliers to implement today?Max Starkov joins us and shares us to share his insights on all things tech. Max has a wealth experience with technology within hospitality. He is currently a professor of hospitality technology at NYU and has founded and served as president and/or CEO for numerous online travel startups such as: NextGuest, Travelbreak.com, and WhaleMedia Technologies.In this episode you'll discover:Why hotelier need to embrace technologyWhat the most essential technology to implement right now is.Max's background and growing up in Bulgaria.Max's advise for aspiring hospitality professionals. The Modern Hotelier is presented by StayflexiProduced, edited, and published by Make More MediaFor full show notes, head to: https://themodernhotelier.com/episode/2

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