In today's episode, hosts Steve Carran and David Millili sit down with Fredrik Sjoberg, the visionary CEO and founder of Maison — an AI-driven platform revolutionizing how hotels interact with guests and manage their digital presence. Fredrik's story is extraordinary — from acting on national TV and earning a Ph.D. at Harvard to leading hotel chains and founding two hotel tech companies. He shares how his diverse background shaped his leadership style, why AI will redefine hospitality forever, and how Maison helps hotels tackle labor shortages, improve upsells, and become “agent-ready” in the AI era.What You’ll Learn:How AI is transforming the hospitality and travel industryWhy traditional SEO is dead (and how hotels should adapt)How conversational booking and AI agents will replace websitesThe importance of structured hotel data for discovery and direct bookingsThis episode is sponsored by Maison: https://www.maison.cx/Watch the FULL EPISODE on YouTube: https://youtu.be/D1KdWNEIC78Links:Fredrik on LinkedIn: https://www.linkedin.com/in/fredrik-sjoberg-6851174/Maison: https://www.maison.cx/For full show notes head to: https://themodernhotelier.com/episode/223Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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