What happens when a lifelong hotelier challenges the traditional franchise model — and discovers a better way to grow brands, revenue, and guest loyalty? In today's episode, David and Steve sit down with Fredrick Schoener, Brand Director at Silverstone Inns and a lifetime hotelier known for his innovative approach to the hotel business, franchise models, and revenue growth.Fredrick shares his incredible journey in hospitality — from front desk to owner, to brand director — and reveals why he believes membership-based hotel branding models will redefine the future of hospitality.Today, you'll learn about:How hotel owners can make money, even in tough marketsWhy most properties rely more on OTAs than they admitHow Gen Z will transform hotel ownership and brandingWhy thick franchise contracts hurt owners — and what to do insteadThe mindset needed to grow from entry-level employee to brand leaderWatch the FULL EPISODE on YouTube: https://youtu.be/y7li-1ysP6gLinks:Fredrick on LinkedIn: https://www.linkedin.com/in/fredrick-schoener-cha-a5153517/SilverStone Inns: https://www.silverstoneinns.com/For full show notes head to: https://themodernhotelier.com/episode/225Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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