In this episode of The Modern Hotelier, Steve Carran and David Millili is joined by Luis Segredo, CEO of Hapi, to discuss the biggest hospitality news and trends from November. They dive into the recent dissolution of the Marriott–Sonder partnership, exploring why integrations and siloed technology can make or break hotel collaborations.Steve and Luis also examine the rise of direct bookings, the impact of loyalty programs, and how travelers are navigating Black Friday and Travel Tuesday deals. They share insights on how hotel brands are adapting to changing customer expectations, leveraging technology to create seamless experiences, and preparing for the future of hospitality.Topics covered in this episode:Marriott & Sonder partnership dissolves: lessons learned from failed integrations and siloed tech.Why hotel brands are leading in U.S. travel searches.Thanksgiving travel trends: record-breaking numbers, road vs. air travel, and insights from personal experiences.How hotels can innovate faster with harmonized data across multiple property management systems.Watch the FULL EPISODE on YouTube: https://youtu.be/IeKEY3anr54Links:Luis on LinkedIn: https://www.linkedin.com/in/luissegredo/Hapi: https://www.stayhapi.com/ Mariott Terminates Sonder AgreementBrands lead US Travel searchesThanksgiving TravelBlack Friday or Travel Tuesday dealsTell us more about the findings of The Future of Hotel Data ReportWhat is new at Hapi?For full show notes head to: https://themodernhotelier.com/episode/237Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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