The hotel industry is undergoing a major transformation—and hotels that continue operating the way they always have may struggle to keep up.In this episode, David Millili sits down with Kathleen Cullen, Executive Vice President of PTG Consulting, to unpack the major shifts disrupting hospitality today. From the rise of AI and changing distribution models to B2B discount stacking, revenue management, technology, and evolving sales strategies, Kathleen shares what hotel leaders need to understand to stay competitive.Kathleen explains why hotels must rethink how they approach revenue, sales, marketing, PR, distribution, and technology—and why profitability, not simply top-line revenue, should be the ultimate goal. She also discusses how AI is changing the way travelers discover hotels, why fast and accurate responses to RFPs are becoming critical, and how independent hotels can use their flexibility as a competitive advantage.In this episode, you'll learn:How B2B distribution and discount stacking are disrupting hotel ratesWhy AI is becoming a new audience hotel must be discoverable throughShould Hotel Leaders Prioritize Profitability Over RevenueThe hotels can rethink sales and RFP response strategiesWhy creating a unique hotel story and customer experience mattersWatch the FULL EPISODE on YouTube: https://youtu.be/uBEODwtL2xYLinks:Kathleen on LinkedIn: https://www.linkedin.com/in/kathleen-cullen-ptgconsulting/PTG Consulting: https://www.ptgconsulting.com/For full show notes head to: https://themodernhotelier.com/episode/317Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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