What happens when you combine hands-on hotel experience, OTA expertise, hospitality technology, and a test-and-learn mindset? In this episode of The Modern Hotelier, David Millili sits down with Nick Farrell, Senior Vice President and Head of Sales at Phunware, to explore his journey from working on-property to Expedia and into the world of hospitality technology.Nick explains why hotels should embrace a test-and-learn mentality, how AI can turn guest data into actionable insights, and why technology should ultimately give hotel employees more time to focus on what matters most: creating meaningful human connections with guests.In this episode, you’ll learn:What working at Expedia taught him about distribution, digital marketing, and demandWhy a test-and-learn mindset is critical for hotelsHow AI and guest intelligence can transform the hotel experienceThe opportunities hotels are missing between check-in and check-outHow AI Concierge technology can personalize recommendations for guestsIf you're interested in hotel technology, AI in hospitality, guest experience, hotel revenue, hospitality innovation, hotel distribution, ancillary revenue, and the future of the hotel industry, this episode is a must-watch.Watch the FULL EPISODE on YouTube: https://youtu.be/XXWIowhCp8Q Links:Nick on LinkedIn: https://www.linkedin.com/in/nfarrell1/Phunware Hospitality: https://www.phunware.com/For full show notes head to: https://themodernhotelier.com/episode/318Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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