Melinda Welch is a brand and experience strategy leader. She is the head of strategy at Brand Bureau, teaches branding at the School for Visual Arts and the Pratt Institute, and is the co-host of the BrandBox Podcast. Melinda is an expert in helping brands craft unique perspectives and connect deeply with their audience through design. Throughout the episode, Melinda shares valuable insights into the power of branding and how it can effectively communicate a message to consumers, helping hotels, products, and services stand out in a crowded marketplace.In this episode, you'll learn: The HUGE opportunity that hotels have in branding correctly Why it's essential to know your audience and to keep checking in on who your audience is The importance of alignment in effective branding How AI is affecting branding now and for the foreseeable futureWhat the objective of branding is Join the conversation on today's episode on The Modern Hotelier LinkedIn page.This Episode is sponsored by CartStack RezRecover. You don’t have to have a “shopping cart” to have a cart abandonment problem! RezRecover works the same for online booking engines as it does for ecommerce websites, by tracking your almost-customers, and sending them conversion focused emails, SMS messages and push notifications to get them back to complete their purchase.Exclusive Cartstack discount for The Modern Hotelier Listeners: Exclusive Cartstack discount for The Modern Hotelier Listeners: https://www.cartstack.com/sign-up/?cp=rezrecover&partner=modernhotelierThe Modern Hotelier is produced, edited, and published by Make More Media: https://makemore.media/For full show notes head to: https://themodernhotelier.com/episode/43Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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