11 - Leveraging LinkedIn to Build Your Employer Brand

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Recorded23 Feb 2021

Publisheranchor.fm ↗

Handlerec:1163898

Show notes

Our guest today was Chris Walker, CEO of Refine Labs. Chris has grown his business from 1 person to 20 in the past 16-18 months, and he plans on being at 100 by the end of 2022. 100% of their growth (on both the customer and people side) has come from the employer brand that they've been able to build on LinkedIn. He gives a full breakdown of how they do it. We then talk about how he vets 900+ candidates for roles (16:10), how they've built an army of employee advocates on social media (23:38), why they are a 100% remote-based company (40:17), and more. If you have any feedback for the MPL podcast, don't hesitate to reach out on LinkedIn: Daniel Huerta and Stephen Huerta

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