Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156
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How did Josh Snow bootstrap his way to $100 million in sales?
Ladies and gentlemen, welcome to a special edition of the Money Money's podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. It is very rare that this podcast is not inside of an RV motorhome. However, right now we're going through the 100 million mastermind experience and this gentleman has been one of the instructors for all seven years. What does that mean? We bring in people that are between $5 and $50 million in revenue as members, and then we bring in instructors, like our guest, who have done over $100 million in sales, spent over $100 million on ads, or been seen by over 100 million people. This gentleman has done all three. He's got the trifecta.
And so this podcast will be between 32 and 36 minutes for your listening pleasure because the average workout is 45 minutes. The average commute to work is 45 minutes. This podcast episode will be under 40 minutes so you can listen to the whole thing. We'll keep our 93% listen-through rate and stay as one of the top 50 podcasts on the planet because of you guys supporting us, sharing, liking, commenting, and subscribing. So without further ado, Mr. Josh Snow, give us the quick two-minute bio so we get straight to the money.
Yeah, and you know, I love you. And that was awesome, man. And it's a huge pleasure to be on the show again. And so my name is Josh. I'm most famous for my last name, Snow, which is Snow Oral Care. So I came up with this crazy idea that I could go against Colgate and Crest and build a market share and mind share in the thing you do twice a day other than poop and eat. which is brush your teeth. And so I've worked with the Kardashians. I've worked with so many top-level celebrities. And we've been able to build a brand that helps people feel better about their smile, more confident. Not just in their aesthetic appearance, but the ingredients we use in the product. So we've made a better-for-you whitening brand that you might have heard of, and it's called Snow.
So I'm Josh Snow, and it's a pleasure, bro.
I mean, you're up against household name, 800-pound gorillas, whole aisles and shelves dedicated to these brands. Literally everyone can name them. It's very rare in any product category where literally everyone from 6 years old to 90 years old says this brand, that brand, that brand. They know Colgate. They know this brand. They know Crest. These are household name brands. How do you fight the 800-pound gorillas?
I think that's a very valid question, Dan. I think you think differently. And you've got to have... The chutzpah. Yeah. So you got to have the chutzpah. You got to, you got to like, you put it. Yeah. Yeah. Yeah. Yeah, pretty much.
What strategies did Josh use to compete against Colgate and Crest?
But if you have something stuck in your mind that you can't get rid of, and you're just thinking of it over and over again, because keep in mind, I bootstrapped the first $100 million in total sales, right? So I did it by myself. I didn't need... No investors? I did try. A little. A little. But nobody wanted to join me in selling toothpaste, oral care, against the big, big giants. And I just couldn't get out of my head. I'm going to be honest with you. I couldn't. And I wanted to a little bit. I'm stupid. What am I doing? This is Procter & Gamble. They're big, right?
They've been around for a little bit. I think I understand.
Hold on a second. It's the whole aisle. It's the whole walkway. I don't think people understand. There is not a retail store in the country. Liquor store, convenience store, random store in the middle of Alabama that doesn't sell these Colgate, Crest, Procter & Gamble type brands. You were fighting with them. How? How were you taking this market share?
I will tell you that adversity is your superpower. It doesn't matter if you're born as a billionaire's son, daughter, whatever. It doesn't matter. Adversity shows its face in many different ways. How you deal with that adversity could be your superpower. I really believe it. And it doesn't matter if you're broke. It doesn't matter if nobody believed in you.
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Chapters
8 chapters
1
How did Josh Snow bootstrap his way to $100 million in sales?
0:05–2:52
2
What strategies did Josh use to compete against Colgate and Crest?
2:52–7:12
3
How can adversity become a superpower for entrepreneurs?
7:12–11:38
4
What should founders know before pursuing celebrity partnerships?
11:38–14:38
5
What is Josh's blunt investing filter for entrepreneurs?
14:38–20:12
6
How can entrepreneurs choose meaningful philanthropy?
20:12–24:17
7
What challenges do entrepreneurs face when starting a brand?
24:17–26:50
8
How does Josh envision his legacy and the future of his brand?
26:50–29:05
Speakers
3 identifiedMore from The Money Mondays
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