The Business of Live Events & Tony Blauer's Self-Defense Philosophy π° EP112
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What is the 100 Million Mastermind Experience?
Whenever you might be listening to this, it might be a little bit after the fact, but you'll be able to see across my social media what I'm talking about in real time. So let me walk you through real life. First of all, it's in Miami. I'm throwing what's called the 100 Million Mastermind Experience. I started the hundred million mastermind back in 2019. So we're going into our sixth year. It's $100,000 per person to attend for the year, three weekend events. So March 11th to 13th is the next weekend called the fulfillment event for the first one for 2025. Now, Why would someone pay a hundred thousand dollars to be part of a group? And why would they, some of them do it for year after year after year. Some of them have been in the group since 2019.
It's because the other members in the group are typically doing 10 million, 20 million, 30 million, 50 million, a hundred million dollars in sales. And the instructors have either done over a hundred million in revenue, spent over a hundred million on ads or been seen by over a hundred million people. So the a hundred million mastermind experience is a way for people to surround themselves with other entrepreneurs and business owners. Now, Literally the same night, I'm throwing a completely free event called Elevator Night. I've thrown Elevator Night 56 times completely free. No tickets for sale. No sales on stage. I don't even bring in sponsors. I just pay for it. What is that? Like year 13 or 14 now. This will be the 56th time of Elevator Night. So I'm going to walk you through expensive events and free events. And I'm going to go through the rest of the next three days. Okay, so the 100 million mastermind, I'm creating an experience. That's why it's called 100 million mastermind experience. The experience is an important word.
A lot of masterminds are in a local ballroom at a hotel or they're at someone's house or at someone's office, which is fine because people are getting the learning experience or the networking experience. I'm trying to create an experience that people remember for the rest of their lives. So I'll bring in Mark Wahlberg and Floyd Mayweather and Kevin Hart and celebrities, entertainers and performers for these experiences. Or I'll go get crazy venues. I'll go get the Diamondback Stadium or the Dallas Cowboys Stadium or places like that to create experiences.
Why host free events like Elevator Night?
Even though it's less than 100 people in this group at all times, I will create this experience because people create memories that will last them a lifetime and build relationships. But with this group creates a lot of power. I always am able to raise a lot of money for charity through this group, which is really, truly important to me. Each time that I throw this on the second night of the event out of a three day event, we do either a charity poker tournament, a charity dinner, something to raise money for an orphanage, something to raise money for the toy foundation, homeless, things like that. And so I'll tie in whether it's my charities, friends' charities, or respected charities, a way for us to raise a couple hundred thousand dollars in these environments. Why? Well, if I'm gonna bring in 70 to 100 people that have either access to capital themselves or access to capital from friends, I want to use that power for good.
And so that's why I try to forcefully get them excited to want to raise money through either a charity poker tournament, a charity dinner, et cetera, through an experience to be able to raise money for, like I said, orphanages, toy drives, things like that, or the homeless. This has been truly important to me to incorporate it because the butterfly effect of what happens if during a live event I can raise money for a charity,
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Chapters
6 chapters
1
What is the 100 Million Mastermind Experience?
0:31β2:39
2
Why host free events like Elevator Night?
2:39β6:11
3
How does the Aspire Tour bring entrepreneurs together?
6:11β13:09
4
What is Operation Blacksite and who is Tony Blauer?
13:09β17:49
5
How can fear be used as a tool in self-defense?
17:49β21:16
6
What lessons can we learn from George St. Pierre's approach to endorsements?
21:16β56:43
Speakers
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