The financial success of singer Taylor Swift is unprecedented: Show business will never be the same again. For millions, she is a champion who outsmarts the music industry at every turn. So is she a role model for younger investors?In today's show we cover... The devilishly clever business brain behind the music How Taylor Swift invests The role of her dad who is a financial advisor ‘Swiftonomics’ - how it really works Sociologist Dr Rachel Carroll joins wealth editor James Kirby in this episode See omnystudio.com/listener for privacy information.
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