Neuromarketing - The Brain Basis of Buying Behaviour

episode

The Naked Scientists Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from The Naked Scientists Podcast

How chemistry can make us healthier 33 min · 01 Sep 2026

Shingles vaccine and heart disease, and allergy transpoosion 31 min · 28 Aug 2026

Incredible insects and their special skills 37 min · 25 Aug 2026

Salmonella outbreak, and Roman shipwreck discovery 32 min · 21 Aug 2026

How can chronic wounds cost more than cancer? 33 min · 18 Aug 2026

Malaria drug breakthrough, and space radiation vests 33 min · 14 Aug 2026

All episodes from The Naked Scientists Podcast →

Report any issue

Source

Recorded09 Oct 2010

Publisherthenakedscientists.com ↗

Handlerec:11665501

Show notes

How do advertisers get inside your head? This week we explore the field of neuromarketing - how a knowledge of your brain and behaviour can help marketers to manipulate your buying habits. We'll find out how the brain choses what stimuli to pay attention to and the neurological basis of why celebrity sells. In the news, the first Census of Marine Life and how researchers have got wind of the fact that men really are sweatier than women. Plus, we hit the shops to investigate how retailers trick you into overfilling your basket! Like this podcast? Please help us by supporting the Naked Scientists

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in