The Negotiation

Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming

01 Mar 2023

Contributed by Lukas

In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + T...

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan

22 Feb 2023

Contributed by Lukas

This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. Wi...

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia

15 Feb 2023

Contributed by Lukas

In this episode of The Negotiation, we continue our conversation with  Morgan Keldsen, a renowned international business development and retail exper...

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia

08 Feb 2023

Contributed by Lukas

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail ex...

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail

01 Feb 2023

Contributed by Lukas

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electroni...

Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories

25 Jan 2023

Contributed by Lukas

This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electroni...

Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia

18 Jan 2023

Contributed by Lukas

In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spe...

Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia

11 Jan 2023

Contributed by Lukas

This episode of The Negotiation features part 2 of our conversation with  Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storytelle...

Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

04 Jan 2023

Contributed by Lukas

Topics Discussed and Key Points:●      The Coke vs. Pepsi challenge ●      How great brands figure out what matters to people and play to t...

Year In Review, Part 2 | The Greatest Hits Of 2022!!

21 Dec 2022

Contributed by Lukas

This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the ho...

Year In Review, Part 1 | The Greatest Hits Of 2022!!

14 Dec 2022

Contributed by Lukas

This episode is our Year In Review: 2022 Greatest Hits Part 1! We've put together some of our favourite clips and moments for you to enjoy over the ho...

Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia

30 Nov 2022

Contributed by Lukas

This episode of The Negotiation features part 2 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that foc...

Arnault Castel Part 1 | The Coolest Store In Hong Kong

23 Nov 2022

Contributed by Lukas

This episode of The Negotiation features part 1 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that foc...

Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia

16 Nov 2022

Contributed by Lukas

In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC m...

Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China

09 Nov 2022

Contributed by Lukas

In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss...

Charles Lavoie Part 1 | How Creative Drives Impact In APAC

02 Nov 2022

Contributed by Lukas

In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creat...

William Bao Bean Part 2 | Current Markets & Future M&A In Asia

26 Oct 2022

Contributed by Lukas

In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India ...

William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups

19 Oct 2022

Contributed by Lukas

Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technolo...

Louis Houdart Part 2 | Nuances Of Consumers In China

12 Oct 2022

Contributed by Lukas

The recent unprecedented growth of Chinese brands, most of them being start-ups, has become one of the hottest topics in business and marketing. The g...

Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building

05 Oct 2022

Contributed by Lukas

The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where ...

Akio Tanaka Part 2 | Japan's Startup & Investment Landscape

28 Sep 2022

Contributed by Lukas

The APAC region is witnessing the most exciting innovation of recent times. Technology platforms and disruptive business models are entering industrie...

Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia

21 Sep 2022

Contributed by Lukas

Entrepreneurship in Japan fits the definition of the word ‘entrepreneur’. Japanese culture is one that can be described as ‘wabi-Sabi’, which ...

Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia

14 Sep 2022

Contributed by Lukas

The future of omnichannel retail in Asia is inspiring. With the barriers to omnichannel integration falling, consumers are more comfortable switching ...

Patrick Deloy Part 1 | The Omni Channel Experience In Asia

07 Sep 2022

Contributed by Lukas

APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this l...

Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan

24 Aug 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Being a news anchor for CNN Japan●      How foreigners can partner with Japanese companies or governm...

Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group

17 Aug 2022

Contributed by Lukas

Topics Discussed and Key Points:●      The type of advertising that resonates with Japanese consumers●      Marketing lessons learned after ...

Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2

03 Aug 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Leading Disney in Japan●      Growing Baroque Japan Limited●      Common branding mistakes made ...

Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1

27 Jul 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Launching Gap in Japan in 1994●      Growing a retail brand in the pre-eCommerce economy of Japan● ...

Massimo Lazzari | Bringing European Luxury Brands To Japan

20 Jul 2022

Contributed by Lukas

Topics Discussed and Key Points:●      How Tod's Japan developed from 2001 to 2007●      The importance of brick and mortar retail in the ea...

Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2

13 Jul 2022

Contributed by Lukas

Topics Discussed and Key Points:·       Ricky’s experience working with the Japanese market.·       Adapting to the new normal.·      ...

Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1

06 Jul 2022

Contributed by Lukas

Topics Discussed and Key Points:●      How Bose approached omnichannel sales in Southeast Asia in the early 2010s●      Bose’s commitment ...

Bill Tung | Localizing For Consumers In Japan - Part 2

29 Jun 2022

Contributed by Lukas

Topics Discussed and Key Points:·       Covid and its effects on Direct-to-Consumer.·       Online consumer strategies in APAC versus in Nor...

Bill Tung | Localizing For Consumers In Japan - Part 1

22 Jun 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s●      Mar...

Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China

30 Mar 2022

Contributed by Lukas

Topics Discussed and Key Points:●      All about the highest-rated nationally syndicated show, Laowai Kandian●      What is Peking Opera● ...

Elyse Ribbons, Part 1 | Theater and Cinema in China

23 Mar 2022

Contributed by Lukas

Topics Discussed and Key Points:●      What it takes to become truly fluent in another language●      All about Cheeky Monkey Theater and St...

Liam Mather | Inside the Beijing Olympic Bubble

15 Mar 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Liam’s work in Public Affairs and Communications at WPIC●      Becoming involved with the Olympics●...

Zarina Kanji | Health, Wellness and Food in China

08 Mar 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Tmall’s International Women's Day●      The most sought-after products among women in 2022●    ...

Art Dicker | Navigating China's Legal System

02 Mar 2022

Contributed by Lukas

Topics Discussed and Key Points:●      The Shanghai/Beijing rivalry●      Companies that are finding success in China●      The nature ...

Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China

22 Feb 2022

Contributed by Lukas

Topics Discussed and Key Points:●      How the last 18 months changed the economy forever●      How things have changed in Kimberly’s line...

Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific

16 Feb 2022

Contributed by Lukas

Topics Discussed and Key Points:●      The main thesis of The Politics of the Asia-Pacific●      The biggest evolutions in the Asia-Pacific ...

Karen Raghavan | The Beauty Market in China

08 Feb 2022

Contributed by Lukas

Topics Discussed and Key Points:●      The dynamic between heritage brands and startups●      How consumption patterns for Chinese consumers...

Jim Fields | Creative Video as an IPO Marketing Tool in China

01 Feb 2022

Contributed by Lukas

Topics Discussed and Key Points:●      About Relay Video●      The typical dynamics between creative agencies and their Chinese clients● ...

Mark Simon | Growing Hockey in China

25 Jan 2022

Contributed by Lukas

Topics Discussed and Key Points:●      China’s hockey culture versus that of America●      How China’s youth is typically introduced to ...

Cameron Wilson | The Future of Football (Soccer) in China

19 Jan 2022

Contributed by Lukas

Topics Discussed and Key Points:●      China’s football landscape●      Why football has a more active fanbase than basketball in China●...

Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse

13 Jan 2022

Contributed by Lukas

Topics Discussed and Key Points:●      China’s consumer PC market in the early-to-mid-90s●      Why many companies struggled in the 90s wh...

Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China

05 Jan 2022

Contributed by Lukas

Topics Discussed and Key Points:●      Major trends across China eCommerce and consumer behavior in the past year●      Categories that are ...

Year In Review | The 'Greatest Hits' of 2021

28 Dec 2021

Contributed by Lukas

This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into...

Craig Smith | The CEO Bringing Burton Snowboarding To China

08 Dec 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Snowsports culture in China versus Japan●      Consumers in China’s snowsports industry versus the ...

Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene

30 Nov 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Contemporary China through the lens of fashion and culture●      The new thinking around fashion and ...

Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC

23 Nov 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The story behind Control Risks and how it expanded to other markets●      Defining “political risk”...

Jacob Cooke | Exploring and Explaining Another Record-Breaking 11/11 Singles Day

17 Nov 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How Singles’ Day performed relative to Jacob’s expectations●      Platforms that will gain tracti...

Steve Hoffman | Startups In China & The Five Forces That Change Everything

09 Nov 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Launching Founders Space in China●      Why Steve wrote Make Elephants Fly●      China’s uniqu...

Justin Downes | Ski Resort Development & Management In China

02 Nov 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Problems that Axis aims to solve●      How Axis helps to develop resorts●      How is China prep...

Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year

27 Oct 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Trends that shaped consumer behaviour in 2021●      How different categories have fared over the past...

Jia Wang | Canada / China Relationship - The Past, The Present, & The Future

20 Oct 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The focus of the China Institute●      How the Canada-China relationship has evolved since the 1950s●...

Freddie Bacon Part 2 | Snowboard Academy Growth & Why Technology Could Be The Key To Increasing Ski Resort Revenues

12 Oct 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How Freddie is working with Burton Snowboards to create a network of snowboard academies in China●    ...

Freddie Bacon Part 1 | The Culture & Growth Tactics Of Snow Sports In China

05 Oct 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Running snowsports schools in China compared to the West●      Chinese parent-child dynamics at snow ...

Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'

28 Sep 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Trends taking place in China that may soon quickly spread to the rest of the world●      Why offline ...

Rui Ma Part 1 | The Tech Buzz Of China

22 Sep 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Rui speaks on her work with the Tech Buzz China podcast and community●      How accurate is the data ...

John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence

14 Sep 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How changes in China’s economy and business landscape over the last four years influenced John’s work●...

Elijah Whaley | KOLs & The Influencer Marketing Industry Of China

08 Sep 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How Key Opinion Leaders (KOLs) have evolved over the past five years●      Co-founding one of China’...

Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China

31 Aug 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How has merchandising transformed in the age of eCommerce?●      Justice’s typical day as Director ...

Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage

24 Aug 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The economic, cultural, and athletic impact that the 2008 Beijing Olympics had on China●      China’...

Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"

17 Aug 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Working in the APAC market●      The differences between UI, UX, and CX●      What is “product...

Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry

10 Aug 2021

Contributed by Lukas

Topics Discussed and Key Points:●      A description of the Shanghai startup scene today and how it compares to France’s and the U.S.’s●  ...

Angela Zhang | Chinese Antitrust Exceptionalism & The China's Tech Duopoly

04 Aug 2021

Contributed by Lukas

Topics Discussed and Key Points:●      What exactly is “antitrust” and why is it so important in the relationship between business and govern...

Zak Dychtwald, Part 2 | China's Youth - A Restless Generation Changing The World

27 Jul 2021

Contributed by Lukas

Topics Discussed and Key Points:●      What brands can do if they want to succeed in China among the millennial and Gen-Z cohort●      Major...

Zak Dychtwald, Part 1 | The Identity of China's Millennial Generation

20 Jul 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Who are China’s millennials, and how do they differ from millennials in the Western world?●      Th...

EPISODE 100 | Featuring His Excellency, Dominic Barton, Ambassador of Canada to the People’s Republic of China, with Executive Director at the CCBC, Sarah Kutulakos

12 Jul 2021

Contributed by Lukas

Ambassador Barton Topics Discussed and Key Points:●      The major trends witnessed by Ambassador Barton in China since the early 2000s●     ...

Joseph Constanty | Urban Mobility and Growing the World's Largest Smart Scooter Company Globally

07 Jul 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Joseph reminisces on his time in Beijing during its “up-and-coming” days in the early 2000s●     ...

Andrew Sigfrids | Architecture and Design - In China & For China

23 Jun 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Opportunities in architecture and design within China●      How the design space in the West differs ...

Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia

15 Jun 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Recent and potential developments in the Chinese business world●      Air quality and pollution in Ch...

Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast

09 Jun 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The state of COVID in China going into the second half of 2021●      Why a work-from-home culture is ...

Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges

01 Jun 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Using the power of design for social impact●      Why Kseniya reframed the Belt & Road Initiative...

Daphne Tuijn | Deriving Insights and Intelligence From Data In China

27 May 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Why is it vital for 21st century businesses to focus on data●      Innovations in the data and AI spa...

Greg Turner | Live Sports & Entertainment Venue Management in China

18 May 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How sports evolved in China over the past 1500 years●      Why team sports have been slower in China●...

Benjamin Wahl | The Strategic Business of Sports Solutions in China

11 May 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Marketing a football league in China●      How other EU teams are finding fans in China●      Do...

Charles Lavoie | Staying Consistently Creative in China

05 May 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Charles’s history doing business with China and his current role at WPIC●      How Charles defines ...

Yoann Delwarde | The Art of Sales in China

21 Apr 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How Yoann’s work with startups and founders differs from his work with corporate clients●      Clie...

Kevin Hui | Growing the Sport of Hockey in China

14 Apr 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The rise in ice hockey’s popularity in China over the past decade●      Does the lack of infrastruc...

Wendy MacKenzie Pease | Translating Global Marketing Success

07 Apr 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How translation technology has evolved over the past 20 years●      The difference between translatio...

Professor Min Ye | The Chinese and Asian Political Economies

30 Mar 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The evolution of China’s outbound foreign direct investment●      Is China’s outbound FDI being u...

Jim Dunn | The Future of Building Design, Construction, & Delivery

23 Mar 2021

Contributed by Lukas

Topics Discussed and Key Points:●      What are modular buildings and why are they generally stronger than regular buildings?●      Stack Mo...

Chloé Goncalves | Exfoliating China's Cosmetics Industry

16 Mar 2021

Contributed by Lukas

Topics Discussed and Key Points:●      A general overview of the cosmetics market in China●      The most popular beauty products in China c...

Mark Kristofic | The Boom of Winter Sports in China

10 Mar 2021

Contributed by Lukas

Topics Discussed and Key Points:●      Factors that developed Mark’s interest in doing business with China●      Building relationships wi...

Bill Tung | Is Fitness Fashion Big in China & Japan?

09 Feb 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The explosion of fitness culture in Asia●      Mainland China’s consumer sporting goods market● ...

Radley Mackenzie | The Rising Tide of Sports in China

02 Feb 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The landscape of sports in China today●      How motivation to go into sports differs between kids in...

Dr. Gang Lu | Building a Tech Media Empire in China

19 Jan 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How Gang Lu became the founder of the premier tech media in the country●      The transition from a c...

Nabil Sabet | The Future of Workspace Design in China

12 Jan 2021

Contributed by Lukas

Topics Discussed and Key Points:●      How workspaces change as people’s work change●      Efficient communication with clients in the des...

Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures

05 Jan 2021

Contributed by Lukas

Topics Discussed and Key Points:●      The increasing simultaneous “closeness” and “friction” between California and China●      Wha...

The Year in Review | 2020's Greatest Hits

24 Dec 2020

Contributed by Lukas

This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into...

Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave

15 Dec 2020

Contributed by Lukas

Topics Discussed and Key Points:●      What is the “middle platform” and how does it benefit ByteDance?●      Other innovations by ByteD...

Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance

08 Dec 2020

Contributed by Lukas

Topics Discussed and Key Points:●      How Matthew built a fascination for WeChat and digital innovation in China●      Writing objectively ...

Colin Bogar | The Future of China's Real Estate Sector

01 Dec 2020

Contributed by Lukas

Topics Discussed and Key Points:●      Commercial and residential real estate trends in China from 2008 to 2011●      How real estate invest...

Simon Zhao | China's Housing Bubble vs. Protecting the RMB

24 Nov 2020

Contributed by Lukas

Today on The Negotiation, we are taking aim at trying to understand the housing bubble in China, by speaking with Professor Simon Zhao, Former Directo...

Jacob Cooke | Returning To A New China

17 Nov 2020

Contributed by Lukas

Today on The Negotiation, we speak with Jacob Cooke, co-founder of WPIC Marketing and Technologies, and his experiences since returning to China recen...

Bruno Schiavi | Taking Hemp & CBD to China

10 Nov 2020

Contributed by Lukas

Today on The Negotiation, we speak with fashion designer and entrepreneur Bruno Schiavi. With a background in the retail industry spanning 25 years, h...

Kevin Xu Part 2 | Interconnecting the Politics of China and the USA

03 Nov 2020

Contributed by Lukas

Today on The Negotiation, we continue our conversation with Kevin Xu, founder and author at Interconnected, “a publication that analyzes businesses ...

Kevin Xu | Open Source in China & Working at the White House

27 Oct 2020

Contributed by Lukas

Today on The Negotiation, we speak with Kevin Xu, Founder, and Author of Interconnected.blog, a publication that analyzes businesses and trends from t...

Tom Parker | Taking Australian Football to China

20 Oct 2020

Contributed by Lukas

Today on The Negotiation, we speak with Tom Parker, Head of China with the Australian Football League (AFL) and Vice President for the Australia China...