How ZoomInfo's CEO Rewired a 3,500-Person Company to Be AI-First with Henry Schuck

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How did ZoomInfo's CEO decide to go AI-first?

Corey Knowles 0:00
So how did ZoomInfo CEO Henry Shuck rewire a 3,500-person company to be AI first? Stick around. He's about to tell us.
Corey Knowles 0:18
All right, welcome, humans, to episode 10 of The Neuron, AI Explained. I'm Corey Knowles, joined as always by our resident wordsmith and rabbit hole navigator extraordinaire, Grant Harvey. How are you today, Grant?
Grant Harvey 0:33
Good. I'm diving into all the rabbit holes of all the rabbit conspiracies that we mentioned in one of our last podcasts. For all the rabbit truthers. No, I'm good. How are you, Corey?
Corey Knowles 0:45
I'm good, man. I'm good, I'm sure. Glad, excited about this one today, because today we're tackling a question that is keeping teams and executives across the business world up at night. How do you lead an AI-first team without burning mountains of cash or your people? To help us out, we've recruited Henry Schuck, founder and CEO of Zoom Info. Henry turned a scrappy contact data startup into a 3,500-person go-to-market intelligence machine powered by its own generative AI co-pilot. We'll break down the cultural shifts, the data hygiene, and the hard metrics that prove the tech is really working. They're doing some great things over there, and I really think you'll be fascinated with it. But first, before we dig in, Grant, what would you say it means to be AI first?
Grant Harvey 1:34
So this is an interesting one. Being AI first means that a company product or strategy is designed from the ground up with artificial intelligence as the core enabler. So rather than treating AI as an add on or an enhancement, they're actually trying to build AI into the core mechanic, like basically the into the core mechanism of how it works from the jump.
Corey Knowles 2:02
As opposed to it being like, you know, the little deer antlers around Christmas you see on the side of a car.
Grant Harvey 2:09
Instead of that, it's building it into the engine and making it- Which is kind of how a lot of products have built AI into their- Well, actually, a lot of companies have built AI into their products at this point.
Henry Schuck 2:21
It is.
Grant Harvey 2:21
Where it's like, you're just kind of throwing it on top of what you already have and making a little chatbot. And a lot of people are like, this is kind of bad and not good.
Corey Knowles 2:29
And it assumes this is as good as AI will ever be. It assumes that, oh, this is great. This is what it is. It doesn't assume that that little bolt-on is going to be... irrelevant in three Thursdays because that happens.
Grant Harvey 2:41
Whereas being AI first as a contrast is saying like okay we need to rethink our entire organization and our entire product and whatever you do from a standpoint of AI is here let's build it into like the core mechanism of it.
Corey Knowles 2:55
Exactly. And I don't think there are many people more equipped to talk about going from being a traditional company to an AI-first company that's seeing huge results than Henry Shucks. So let's scoot on over to Henry here and let him talk to us about it. So what does it take to steer a 3,500-person company into the age of generative AI? ZoomInfo founder and CEO Henry Shuck joins us today to unpack the company's journey from data powerhouse to AI-first GTM platform, the cultural shifts that enabled it, and the hard-won lessons any leader can borrow. Henry, it's exciting to have you on. How are you today?
Henry Schuck 3:35
Great. Thank you for having me, Corey.
Corey Knowles 3:37
Absolutely. Absolutely. So when did you first realize that AI had to be the core of the ZoomInfo product roadmap?
Henry Schuck 3:46
When was your like AI aha moment? Yeah, look, I think it actually happened in two ways. I think one was we always knew that we sat on this really proprietary data set and we had data about 100 million companies and 500 million business professionals, all these unique business signals that were happening at those companies. And we constantly battled with the idea that our end user, in order to really get value out of all of that different data, they had to cross-reference this data with that data, they had to go look at intent data, and then people who visited their websites, and then scoops, and is this company in my total addressable market? Are they a company in my territory?

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