In this episode we’ll talk about:Why the most overlooked competitive advantage is the thing that makes you specifically youHow trying to make what's already been made is the slowest path to obscurityWhy your unique combination of experiences perspectives and gifts is the actual assetHow there's already an audience searching for what only you can offerWhy most creators settle for generic work because specific work feels riskierWhat happens when you finally trust that what makes you different is exactly what's neededAnd more… START HERE…→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges. → https://mattgottesman.substack.com/aboutNEW HERE…→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play. → https://mattgottesman.com/reverse-engineer-your-life (FREE)CONNECT WITH ME…→ Instagram — @mattgottesman→ TikTok — @mattgottesman→ YouTube — @mattgottesmanRESOURCES…→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE→ Recommended Book List — CLICK HERE→ Apparel — thenicheisyou.comOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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